Samuel Anjola Adewale
Trad Marketing Specialist
Lagos,LA
Summary
Experienced Trade Marketing Officer with over 4 years of experience in the Banking Industry. Excellent reputation for resolving problems and improving customer satisfaction.
Overview
6
6
years of professional experience
16
16
years of post-secondary education
3
3
Certifications
Work History
Trade Marketing Officer
Union Bank of Nigeria Plc.
Lagos, Nigeria
01.2021 - Current
- Collaborate with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Collaborate with Product Development group to document feedback and shape product roadmap.
- Develop creative marketing campaigns segments and track KPIs.
- Manage and update production cycles for product materials (monthly, quarterly, annually) .
- Ensure brand and marketing consistency across all branches nationwide .
- Coordinate promotional material across marketing sales platforms
- Collaborate with Product Development group to document feedback and shape product roadmap.
- Develop creative marketing campaigns segments.
- Increase market penetration by coordinating and supporting sales teams on road shows and market activations.
- Participate in customer visits and extensive to gain complete understanding of customer requirements for new product specifications and/or existing product changes.
- Quarterly organization of focus sessions with customers to understand products needs
Events and Activation Officer
Union Bank of Nigeria Plc.
Lagos, Nigeria
03.2017 - 12.2020
- Established clear objectives and goals for each event, drove execution toward goals and measured and monitored results to track impact.
- Built and implemented cost reduction strategies and industry best practices, reduced event expenses and streamlined planning and delivery.
- Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
- Managed administrative logistics of events planning, event booking and event promotions.
- Generated client retention by accurately organizing and executing campaign trade shows, market storms and events.
Priority Banking Officer
Skye Bank Plc.
Lagos, Nigeria
01.2017 - 01.2018
- Responsible for providing financial solutions to Priority customers and ensuring value added services.
- Increased liabilities size of relationship via balances in accounts of existing customers and enhancing customer profitability by capturing larger share of wallet.
- Deepened existing relationships by cross selling of Bank's products and Services/ third party investment products.
- Increased customer engagement through other non-investment products like Remittances, Loans, etc. to new and existing customers.
- Ensured that customers are sufficiently educated/ leveraged on best financial solutions.
- New to Bank (NTB) customer acquisition, existing to Bank (ETB) termed deposit drive
Education
B.Tech. - Applied Geology
Ladoke Akintola University of Technology
Ogbomoso 07.2008 - 07.2014
High School Diploma -
Federal Government College Kaduna
Kaduna, KD 09.1998 - 07.2003
First School Leaving Certificate -
Betty Queen International School
Kaduna 09.1993 - 09.1998
Skills
Trade show marketing
Multi-channel marketing
Marketing communications expertise
Marketing knowledge
Marketing and advertising
Sales and marketing strategies
Event Planning and Coordination
Stakeholders and Staff Management
Sponsorship development
Accomplishments
- Successfully planned an hybrid event for the 2020 Union Bank Employee Recognition Award with over 5,000 employees in attendance both physically and virtually - Budget N15,000,000.
- Introduction and Execution of over 35 virtual events during the 2020 Covid-19 pandemic.
- Successfully planned road shows in 20 locations to promote the Save and Win Palli promo, which increased the bank's deposit by N26.1BN.
Certification
Channel Management and Retailing (IE Business School) (February 2020)
Timeline
Trade Marketing Officer
Union Bank of Nigeria Plc.
01.2021 - Current
Events and Activation Officer
Union Bank of Nigeria Plc.
03.2017 - 12.2020
Priority Banking Officer
Skye Bank Plc.
01.2017 - 01.2018
B.Tech. - Applied Geology
Ladoke Akintola University of Technology
07.2008 - 07.2014
High School Diploma -
Federal Government College Kaduna
09.1998 - 07.2003
First School Leaving Certificate -
Betty Queen International School
09.1993 - 09.1998