Ridwanullah Oyetunde
Kwara, South
Summary
Results-oriented campaign optimization specialist skilled in data-driven strategies and audience targeting, enhancing engagement and conversion rates across diverse projects. Experienced in crowdfunding marketing, refining strategies through effective communication and problem-solving. Marketing strategist focused on improving campaign performance through data analysis and audience insights, dedicated to maximizing ROI and driving impactful initiatives.
Overview
4
4
years of professional experience
Work History
Campaign Optimization Expert
Independent Consultant
Kwara
06.2022 - Current
- Analyzed campaign positioning, audience targeting, and value proposition to align with market needs
- Optimize reward tiers and pricing structure to increase average pledge value
- Improved campaign page layout, storytelling flow, and conversion elements to enhance user engagement
- Refine headlines, hooks, and calls-to-action for stronger engagement
- Developed pre-launch and launch optimization strategies to maximize campaign visibility and effectiveness
- Monitor campaign performance metrics and recommend data-driven adjustments
- Led optimization for 12+ Kickstarter campaigns in tech, games, comics, and indie publishing.
Kickstarter Conversion Specialist
Independent Consultant
Kwara
06.2022 - Current
- Engaged backers in conversations to build relationships and enhance support for projects.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
- Increased creator satisfaction by developing innovative solutions to challenges.
- Troubleshot complex issues using technical skills to deliver effective solutions.
Crowdfunding Marketing Strategist
Independent Consultant
Kwara
06.2022 - Current
- Implemented multi-channel campaigns that effectively reached target audiences and optimized overall campaign performance.
- Developed comprehensive marketing strategies for diverse client projects, aligning tactics with specific client objectives.
- Conducted market research to identify trends and effectively target audiences.
- Created engaging content for digital platforms and social media channels, enhancing audience interaction and brand visibility.
- Collaborated with clients to refine brand messaging and positioning strategies.
- Supported product launches by crafting messaging that resonates with target audiences.
- Managed project timelines and coordinated resources for successful execution.
Education
Bachelor of Science - Mechanical Engineering
Federal University of Science And Technology
02-2020
Skills
- Campaign optimization
- Audience targeting
- Market analysis
- Digital marketing
- Data-driven adjustments
- Content creation
- Project management
- Problem solving
- Decision-making
- Effective communication
- Relationship building
- Multitasking Abilities
Languages
English
Upper Intermediate (B2)
B2
Education and Training
other
Timeline
Campaign Optimization Expert
Independent Consultant
06.2022 - Current
Kickstarter Conversion Specialist
Independent Consultant
06.2022 - Current
Crowdfunding Marketing Strategist
Independent Consultant
06.2022 - Current
Bachelor of Science - Mechanical Engineering
Federal University of Science And Technology