BRIGHT TOLUWANIMI
Chicago,IL
Summary
Results-driven digital marketing specialist skilled in creating and optimizing campaigns through data-driven strategies and targeted audience research. Experienced in improving engagement, brand visibility, and conversion rates across various marketing channels. Adept at analyzing campaign performance, refining strategies, and implementing solutions that maximize ROI and deliver measurable growth for businesses and projects.
Overview
6
6
years of professional experience
Work History
Campaign Optimization Expert
Independent Consultant
Chicago, IL
08.2020 - Current
- Developed digital marketing strategies to improve crowdfunding campaign visibility, engagement, and funding performance.
- Conducted audience targeting and market research to identify ideal backer segments and optimize campaign messaging.
- Applied data analysis and performance tracking to evaluate campaign metrics and refine marketing strategies.
- Implemented conversion rate optimization (CRO) techniques to improve campaign page structure, storytelling flow, and calls-to-action.
- Optimized reward tiers and pricing strategies to increase average pledge value and backer engagement.
- Supported lead generation efforts by identifying high-potential audience groups and engagement opportunities.
- Successfully optimized 12+ crowdfunding campaigns across technology, gaming, comics, and indie publishing.
Kickstarter Conversion Specialist
Independent Consultant
Chicago, IL
08.2020 - Current
- Improved campaign performance through campaign optimization and CRO strategies that increased visitor-to-backer conversion rates.
- Used data-driven insights and analytics to identify performance gaps and recommend improvements.
- Engaged potential backers and communities to strengthen lead generation and audience engagement.
- Refined campaign headlines, hooks, and value propositions using content marketing strategies to improve engagement.
- Collaborated with creators to enhance campaign positioning and strengthen digital marketing strategy.
Crowdfunding Marketing Strategist
Independent Consultant
Chicago, IL
08.2020 - Current
- Planned and executed multi-channel marketing campaigns, including social media marketing and email marketing, to promote crowdfunding projects.
- Designed tailored crowdfunding marketing strategies aligned with each project's target audience and goals.
- Conducted market research and audience analysis to improve targeting and campaign effectiveness.
- Created engaging content marketing assets for campaign pages, email newsletters, and social media promotions.
- Implemented lead generation strategies to attract potential backers and expand campaign reach.
- Monitored campaign analytics and applied data-driven optimization techniques to maximize performance and ROI.
- Collaborated with clients to refine brand messaging and improve conversion-focused marketing strategies.
Education
Digital Marketing Certificate - undefined
University of Illinois Chicago
03.2026
Skills
- Digital Marketing Strategy
- Campaign Optimization
- Audience Targeting & Research
- Data Analysis & Performance Tracking
- Social Media Marketing
- Crowdfunding Marketing
- Content Marketing Strategy
- Email Marketing Campaigns
- Lead Generation
- Conversion Rate Optimization (CRO)
Languages
English
Upper intermediate (B2)
Timeline
Campaign Optimization Expert
Independent Consultant
08.2020 - Current
Kickstarter Conversion Specialist
Independent Consultant
08.2020 - Current
Crowdfunding Marketing Strategist
Independent Consultant
08.2020 - Current
Digital Marketing Certificate - undefined
University of Illinois Chicago