Olujinmi Oluwatoni
B2B SaaS Content Marketer
Ibadan,Oyo
Summary
Innovative Content marketer with background in B2B SaaS Content marketing, bringing three years of experience in proven effective content marketing and advertising strategies. Possessing strong creativity to deliver unique and authoritative content that is conversion driven across the sales funnel.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
Work History
Freelance Content Writer
Trend Online
Milano, Italy
10.2021 - Current
- Created SEO-optimized content that improved site rankings by 10%
- Published a series of digital marketing publications that increased traffic by 45%
- Created, edited and optimized approximately 500 pages of evergreen content to improve SEO ranking for specific keywords.
- Researched industry-related topics by performing interviews and combing online sources.
Content Strategist
Eden Content Hub
Ibadan, Oyo
01.2020 - Current
- Identified target audiences to analyze characteristics, behavior and media habits.
- Used WordPress to upload content, images, and pages.
- Used Hubspot to manage content marketing operations
- Attracted four new clients by creating and implementing innovative marketing strategies.
- Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
Freelance Content Writer
Franchise123
Tampa, United States
05.2021 - 03.2022
- Created concise, eye-catching headlines and copy on B2B, eCcommerce and SaaS topics.
- Added keywords, meta descriptions and alt image tags to increase SEO presence.
- Coordinated with marketing and design teams to illustrate articles and develop graphics.
- Conducted simple keyword research and used SEO guidelines to increase web traffic, increasing web traffic by 50%.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Education
Inbound Marketing Certification -
Hubspot
08.2021 - 08.2021
BTech - Physiology
Ladoke Akintola University of Technology
Ogbomoso, Oyo State 07.2012 - 06.2017
Content Marketing Certification -
Hubspot
06.2021 - 06.2021
Skills
Proficient in Wordpress and Hubspot
Creative writing
Consistent brand messaging
Promotional marketing and advertising
Marketing communications expertise
Editing skills
Timeline
Freelance Content Writer
Trend Online
10.2021 - Current
Inbound Marketing Certification -
Hubspot
08.2021 - 08.2021
Content Marketing Certification -
Hubspot
06.2021 - 06.2021
Freelance Content Writer
Franchise123
05.2021 - 03.2022
Content Strategist
Eden Content Hub
01.2020 - Current
BTech - Physiology
Ladoke Akintola University of Technology
07.2012 - 06.2017