Mohammed Baraje
Abuja
Summary
An experienced sales manager with over 10 years of experience in key account management and strategic account development. Garnered knowledge and skills essential for selling and marketing a product/services to place them in a desired strategic position within the industry by taking sales & marketing beyond transactional relationship into strategic partnership. A motivated, adaptable and responsible salesman seeking a managerial opportunity in strategic sales & marketing where I can use the strong influencing skills.
Career Objective: A management position which demands proficiency in strategic marketing and key account management
Overview
11
11
years of professional experience
1
1
Certification
Work History
Corporate Sales Regional Manager
Dangote Cement Plc
01.2020 - Current
- Drive expansion of customer relationships leading to a minimum 50% increase in sales and reviewed for comparison on a month-by-month basis.
- Creation of detailed account plans for to 10 customers in territory and agree Joint Business Plans for at least 6 that have the ability to lift more than 2,000MT monthly ($390,000).
- Lay out strategies leading to acquisition of new customers with a monthly acquisition target of 1 new customers by the team (each team member should be responsible for at least 1) and these customers should purchase a minimum of 500MT/month.
- One of the newly acquired customers on a quarterly basis should be one won over from competition with evidence.
- Provide market intelligence reports on a monthly basis with regard to; pricing, promotions, new products and related competitor activities in customer base.
- Ensure team members document all communication with customers and emails from customers are to be responded to within 6 hours.
- Ensure each team member achieves individual sales target achievement of minimum 90% monthly and the team achieve a cumulative 95% of assigned target monthly.
- Follow up with team members to ensure prompt debt collection by 15th of new month for Bank Guarantee credit and clean credit customers.
- Identify team members training requirements by February of each year and ensure these are addressed by 3rd quarter of the year.
- Follow personal development and organizational training programs for in-depth Sales, Customer and Product knowledge Mentoring and coaching direct reports and ensuring they adhere to the Dangote sales methodology.
- Effectively supervise the Relationship Officers in team in an assigned territory and exhibit personally as well as instill in team members, time management skills and Provide promptly, weekly & monthly reporting for self and team members.
- Monitor Company’ s assets utilization for self and all team members and ensure compliance to set standards Understand and adhere to internal processes and ensure compliance by team members too.
Corporate Key Account Manager
Dangote Cement Plc
05.2016 - 12.2019
- This entails managing less number of account ( Max. 10) strategically taking the sales and marketing with these accounts into a partnership relationship rather than customer-client basis
- Manage the likes of CCECC Nig. Ltd, Julius Berger Plc, Cappa D’alberto Plc, Arab Contractors, Dori Construction
- Develop these accounts to a purchasing capacity between N500 million – N1 billion monthly while maintaining steadiness with the account with smaller purchasing capacity
- Also involves leading a team consisting of at least 3 sales officers and maximum 7 sales officers.
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
- Maintained responsibility of sales, contracts, negotiations and reporting for account worth over $5 million.
- Utilized SAP to track customer information and drive purchases of new cement products.
- Worked independently with minimal supervision.
- Built relationships with customers and community to promote long term business growth.
Sales Relationship Manager
Dangote Cement Plc
03.2012 - 05.2016
- This involved managing up to 15 accounts comprising of 80% already existing and developed client and 20% of new accounts with the objective of taking the relationship beyond transactional by ensuring adequate account reconciliation, prudent payment collection, on- time delivery, after sales services/rewards and frequent face-face contact.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
- Maintained energy and enthusiasm in fast-paced environment.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Served customers and followed outlined steps of service.
- My list of accounts included Reynold Construction Company, Cappa D’alberto Plc, and Dantata & Sawoe Nig. Ltd with monthly purchasing capacity of over N200 million monthly.
Education
Master of Science - International Business
Brunel University
London12.2011
Bachelor of Science - Biochemistry
University of Ilorin
Ilorin, Nigeria08.2008
High School Diploma -
Federal Government College
Ilorin, Nigeria07.2003
Skills
- Have good presentation skills combining sound analytical research and
- Clear verbal explanation
- A critical thinker with strong analytical skills
- Strong team-player skills developed through work in planning marketing
- Events
- Good organizational skills developed in a variety of deadline orientated Situations
- Get on well with people at all levels, easily making good working relationships
- Have a very strong enthusiasm for leadership roles
Additional Information
- Activities and Interests: Leadership and responsibility, Learning and sports
Certification
- Essential Selling and Marketing skills, Trusted Edge Consult Ltd - 2013
- Performance Management Workshop, Dangote Academy - 2014
- Advance Power point and Excel fusion, Jireh Consulting Nigeria - 2014
- Key accounts management, Impact Training & Management Consulting - 2017
- Finance for Non-Finance, Trusted Edge Consult Ltd - 2018
- Productivity Improvement, Nigeria Institute of Management (NIM) - 2018
- Leading Team, Mactay Consulting (A partner of Tack International) - 2019
- Customer Experience Management, Nigeria Institute of Management (NIM) - 2020
- Science of Sales Enablement, National Institute of Marketing, Nigeria (NIMN) - 2021
Timeline
Corporate Sales Regional Manager
Dangote Cement Plc
01.2020 - Current
Corporate Key Account Manager
Dangote Cement Plc
05.2016 - 12.2019
Sales Relationship Manager
Dangote Cement Plc
03.2012 - 05.2016
Master of Science - International Business
Brunel University
Bachelor of Science - Biochemistry
University of Ilorin
High School Diploma -
Federal Government College
- Essential Selling and Marketing skills, Trusted Edge Consult Ltd - 2013
- Performance Management Workshop, Dangote Academy - 2014
- Advance Power point and Excel fusion, Jireh Consulting Nigeria - 2014
- Key accounts management, Impact Training & Management Consulting - 2017
- Finance for Non-Finance, Trusted Edge Consult Ltd - 2018
- Productivity Improvement, Nigeria Institute of Management (NIM) - 2018
- Leading Team, Mactay Consulting (A partner of Tack International) - 2019
- Customer Experience Management, Nigeria Institute of Management (NIM) - 2020
- Science of Sales Enablement, National Institute of Marketing, Nigeria (NIMN) - 2021
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