Itunu Ola

Crypto exchanges enabling project listings and user acquisition across international markets.

• Coordinated blockchain listings across three global platforms, tracking performance KPIs and optimizing listing workflows.
• Delivered reports on onboarding success, user activity, and partner engagement to internal stakeholders.
• Identified root causes of underperformance in listings and implemented data-driven process improvements.
• Cultivated cross-functional partnerships with crypto project teams, aligning goals and streamlining communication.

Cryptocurrency exchange offering trading, listing, and marketing services.

• Managed a team of 8 and led performance reporting across acquisition, trading activity, and user retention KPIs.
• Automated campaign tracking and synthesized weekly dashboards for leadership.
• Collaborated across teams to launch user growth initiatives informed by behavioral analytics.
• Delivered insights that increased platform engagement by 20% and improved partner satisfaction scores.
• Developed a campaign template for the company and B2B clients.

In this position, I increased the number of new and existing traders, grew trader fees, managed accounts of old and new customers, and acquired new tokens by:

• Researching and engaging cold clients for onboarding onto the platform.
• Managing the accounts of new and existing clients.
• Targeting communications to properly segmented channels.

Also:

• Secured onboarding of 20+ blockchain projects through segmented outreach and performance-driven reporting.
• Developed campaign frameworks to track visibility and engagement metrics for listed assets.
• Provided data summaries to guide listing strategy and partner communication.

Africa’s first fully digital bank providing inclusive financial services.

• Increased customer onboarding conversion from 35% to 61% within 3 months via automation and segmentation strategies.
• Designed and implemented customer journey workflows, monitored via real-time dashboards.
• Conducted internal reviews to assess CX gaps and presented performance reports to senior management.
• Facilitated user research and qualitative interviews to inform onboarding and retention interventions.

Doubled growth in acquisition users by:

• Revamping the onboarding process for customers onto our digital platform
• Fully Automating the customer experience
• Targeting communications to properly segmented customer buckets

Africa’s first fully digital bank providing inclusive financial services.

• Selected as one of the founding members of the newly established CLM (Customer Lifecycle Management) team; helped define and launch core engagement strategies, systems, and KPIs.
• Drove a 1,000% increase in transacting customers and reduced inactive users by 39% through targeted, data-informed lifecycle campaigns.
• Revamped email subject lines and segmentation, improving open rates from 6% to a consistent 28%.
• Built and automated onboarding and engagement campaigns, increasing efficiency and conversion.
• Conducted ongoing campaign performance reviews and provided insights to optimize CX and retention.
• Developed user personas and customer journey flows, translating them into user stories for the product team to guide development.
• Managed churn buckets across inactive, restricted, and dormant users across both digital and traditional platforms.
• Participated in GTM strategies for new product/features, aligning comms and lifecycle touchpoints.
• Used HTML/CSS to build and deploy campaign landing pages and email templates.
• Derived insights from behavioral data to identify communication gaps and retention opportunities.
• Collaborated with cross-functional teams to support continuous product and CX improvements.