MINNA DAVIES
Lagos,Niger State
Summary
A skilled professional with expertise in social media strategy, digital storytelling, script writing, video editing, and picture editing. Demonstrates a strong ability to craft compelling narratives and execute strategic visioning to drive engagement and brand growth. Adept at leveraging creative and technical skills to deliver impactful content across diverse platforms while maintaining a focus on innovation and quality.
Overview
9
9
years of professional experience
2019
2019
years of post-secondary education
1
1
Certification
Work history
Executive Social Midea Strategist
DigitXplus
Lagos , Nigeria
02.2024 - Current
- Led end-to-end social media strategy for multiple brands, from ideation to execution and performance tracking.
- Planned, executed, and managed integrated digital campaigns across social platforms to drive brand awareness, engagement, and conversions.
- Handled social media management, including content calendars, copywriting, posting, community management, and analytics.
- Developed campaign concepts and digital storytelling tailored to each brand’s audience and objectives.
- Collaborated with creative teams on visual direction, video content, and ad creatives to ensure brand consistency.
- Managed and executed campaigns for major brands including:
Ariston, Colgate, Crown Premium Pasta, Ivory Cream Liqueur, FirstBank, and Aviv. - Oversaw brand launches, seasonal campaigns, and promotional activations, ensuring timely delivery and measurable impact.
- Provided strategic insights and performance reports, using data to optimize content and campaign outcomes.
- Balanced creativity with strategy, ensuring all campaigns aligned with brand goals, market trends, and audience behavior.
CONTENT CREATOR
FunTimes Magazine
Remote
08.2022 - 12.2023
- Created original editorial and social media content aligned with the brand’s voice and audience.
- Developed content for digital magazine features, including articles, short-form stories, and creative concepts.
- Produced engaging social media content to drive readership, engagement, and brand visibility.
- Contributed to content ideation and planning, suggesting topics, themes, and trends relevant to the target audience.
- Wrote captions, headlines, and creative copy tailored for different social media platforms.
- Collaborated with the editorial and creative team to ensure consistency across magazine and social platforms.
- Assisted in promoting magazine releases and features through social media storytelling and content campaigns.
- Adapted content to suit current trends, pop culture, and audience interests.
CONTENT CREATOR
EPIC CREATIVE STUDIO
11.2018 - 02.2019
- As the content manager for Epic Creative Studio is to oversee all content creation activities for companies social media account.
- I was in charge of creating and scripting all video contents.
- Responsible for the day to day content management across multiple social media channels.
- Working closely with the marketing manager to create a web content strategy that aligns with the company's wider goals of promoting literacy, as well as entertaining and informative video content for the website and social media pages.
- Promoting the brand and building the right audience by consistently engaging them while sell its product or services.
PRODUCTION MANAGER
ADESHINE CONCEPT
08.2019 - 08.2019
- The production was a Fringe Production in the Lagos theatre festival by British council.
- Here, I had the responsibility of Managing the Production of ‘Unspoken’ the play, Directed by Austin Onoha.
- This Included the artistic and technical aspect of the production, making sure the show had all it needed.
PRODUCER
RAT HOUSE PRODUCTION
06.2018 - 06.2021
- Lipstick Fever, a stage play, was written produced at Freedom park by Myself, Partnering with Park theatre and Crown Troop of Africa February.
SCRIPT WRITER
DUKE OF SHOMOLU PRODUCTION
08.2021 - 08.2021
- I co-wrote Awo the Musical with Mr. Makinde Adeniran for the production of Duke of Shomolu commissioned by the Lagos state government. This performance was performed at Glover hall, for the vice president of Nigeria, Prof. Yemi Osibanjo and the Governor of Lagos state, Gov. Sonwoolu
TUTOR, CONTENT CREATOR
FLIPBOOK / FLIPBOOK FOUNDATION
Lagos, Nigeria
06.2019 - 06.2020
- My job at Flipbook entails getting various projects of the foundation handled effectively, which are organizing literacy intervention programs for low literate students at some selected government schools.
- As a creative writing tutor, I help younger writers/students increase their love for writing and improve their writing skills by implementing interesting and interactive learning mediums to motivate them to write and enjoy writing.
- Working individually with the students to identify learning disabilities and set goals to improve their writing skills.
- Planning workshops for large groups of students on various writing forms and organizing poetry readings and competition for students to promote public speaking.
- A content manager for Flipbook/Flipbook foundation is to oversee all content creation activities for both the foundation and creative writing social media pages and websites.
- Responsible for the day to day content management across multiple social media channels.
- Working closely with the marketing manager to create a web content strategy that aligns with the company's wider goals of promoting literacy, as well as entertaining and informative video content for the website and social media pages.
- Promoting the brand and building the right audience by consistently engaging them while sell its product or services.
SCRIPT WRITER
NEVANA PRODUCTION
11.2021 - 11.2021
- I wrote the drama piece Baby Shower showing at Terra Kulture.
SCRIPT WRITER
LIGHTYEAR ENTERTAINMENT
08.2019 - 08.2019
- I wrote the stage play Gandhi to celebrate, Gandhi's 150th year of impact in the Indian community.
- The play was shown at Terra Culture, and was commissioned by the government of India.
BLOG WRITER
UBER TALKS
04.2019 - 11.2021
- I wrote a five minute episodic drama web series titled, "You Made a Black Girl Blush, Aliya, and Guns and Butterfly" All accessible in links bellow
- Links
- Https://immanuelybj.blogspot.com/search?q=ALIYA+BY+MINNA+DAVIES
- Https://www.ubertalks.com.ng/search?q=guns+and+butterfly
- Https://www.ubertalks.com.ng/search?q=you+made+a+black+girl+blush
- Created dynamic graphics to accompany blog posts.
- Wrote fiction or nonfiction drama such as short stories, as well as advertising material for use in promoting sale of goods and services.
SCRIPT WRITER
AFAMO TV
04.2021 - 04.2021
- I co-wrote the short film “Sunday Night” with Wumi Okunbanjo showing on YouTube. link below;
- Https://youtu.be/uFwGOluSn8I
SCRIPT WRITER
SOFTT PRODUCTION
03.2021 - 03.2021
- I screen played the stage play “Fools Day” written by Olufemi Oke.
- The movie was be released in July 2021, in cinema across Nigeria
SCRIPT WRITER
FRUITFUL STUDIO
04.2019 - 04.2019
- I wrote script for the short film “Boo” uploaded on YouTube. Link below.
- Https://youtu.be/Sh3igrDVPHs
ADMINISTRATIVE STAFF
Institute of Human Resources and strategic management
05.2018 - 05.2018
- Institute of Human Resources and strategic management, I was posted to Institute of Human Resources and strategic management as my place of primary assignment for my NYSC program.
SCRIPT WRITER/ THEATRE PRODUCER
BRITISH COUNCIL
01.2019 - 01.2019
- I wrote and produced a stage play titled Tea party for 2019 Lagos Theatre Festival organized by British council for audience participation at Freedom Park.
SCRIPT WRITER/ THEATRE PRODUCER
REAL AFRICAN THEATRE
07.2016 - 07.2016
- I wrote and produced a stage play in the, of arts, Department of Creative arts which titled Lipstick Fever in my final year.
FINICAL SECRETARY
NYSC Camp Adamawa
04.2018 - 05.2018
- I acted as the finical secretary where I was elected by my Platoon Members, because of the leadership skills they perceived in me.
- For the tree weeks in camp, I was in charge of making sure every money Contributed was used for the proposed purpose and accounted firmly for.
Education
Bachelor of Science - Human Resource Management
University of Lagos
Bachelor of Arts - Creative Arts (Theatre Major)
Sound Global Academy
Senior Secondary Examination Certificate - WASSEC
West African
First School Living Certificate - undefined
Institut Superieur De Formation Professionnelle (ISFOP- Benin University)
Skills
- Social media strategy
- Digital storytelling
- script writing
- Video Eiting
- Picture Editing
- Strategic visioning
Certification
Institute Of Human Resources and Strategic Management (IHRSM) Course Attended (February to April 2018) Character and Attitude Management Principle and Precise Of Human Resources And Strategic Management Career and Skill Development Employer Employee Relationship Leadership Development Certificate Obtained: Proficiency Certificate in Human Recourses and Strategic Management 13th April 2018 Professional Membership Certification Graduate Membership Certificate in Human Recourses and Strategic Management 13th April 2018
Timeline
Executive Social Midea Strategist
DigitXplus
02.2024 - Current
CONTENT CREATOR
FunTimes Magazine
08.2022 - 12.2023
SCRIPT WRITER
NEVANA PRODUCTION
11.2021 - 11.2021
SCRIPT WRITER
DUKE OF SHOMOLU PRODUCTION
08.2021 - 08.2021
SCRIPT WRITER
AFAMO TV
04.2021 - 04.2021
SCRIPT WRITER
SOFTT PRODUCTION
03.2021 - 03.2021
PRODUCTION MANAGER
ADESHINE CONCEPT
08.2019 - 08.2019
SCRIPT WRITER
LIGHTYEAR ENTERTAINMENT
08.2019 - 08.2019
TUTOR, CONTENT CREATOR
FLIPBOOK / FLIPBOOK FOUNDATION
06.2019 - 06.2020
BLOG WRITER
UBER TALKS
04.2019 - 11.2021
SCRIPT WRITER
FRUITFUL STUDIO
04.2019 - 04.2019
SCRIPT WRITER/ THEATRE PRODUCER
BRITISH COUNCIL
01.2019 - 01.2019
CONTENT CREATOR
EPIC CREATIVE STUDIO
11.2018 - 02.2019
PRODUCER
RAT HOUSE PRODUCTION
06.2018 - 06.2021
ADMINISTRATIVE STAFF
Institute of Human Resources and strategic management
05.2018 - 05.2018
FINICAL SECRETARY
NYSC Camp Adamawa
04.2018 - 05.2018
SCRIPT WRITER/ THEATRE PRODUCER
REAL AFRICAN THEATRE
07.2016 - 07.2016
Bachelor of Arts - Creative Arts (Theatre Major)
Sound Global Academy
Senior Secondary Examination Certificate - WASSEC
West African
First School Living Certificate - undefined
Institut Superieur De Formation Professionnelle (ISFOP- Benin University)
Bachelor of Science - Human Resource Management
University of Lagos