Bara Wellington
Lagos,Nigeria
Summary
Sales expert with over 10 years of experience in driving revenue growth and achieving commercial objectives. Specializes in data analysis, client acquisition, and lead management. Proficient in Google Workspace, Microsoft Office, Salesforce, and CRM automation to enhance operational efficiency. Experienced in utilizing Zendesk, HubSpot, and QuickBooks to streamline processes and support business success.
Overview
13
13
years of professional experience
7
7
years of post-secondary education
Work history
Sales Development Manager
Cadbury Nigeria Plc
Ikeja, Nigeria
2021.06 - 2026.04
- Facilitated route-to-market strategy across sales area, minimizing distributor operating costs.
- Achieved total turnover of NGN15B by end of 2023.
- Executed sales automation deployment, attaining top 2 national ranking in project execution score during rollout year.
- Onboarded and trained new field sales managers, enhancing training skills and fostering team motivation.
- Reduced attrition rate by 45% through effective training initiatives.
- Monitored stock situation, preventing stock-out or obsolete conditions, achieving 95% LOLI standard.
- Delivered on primary and secondary sales, achieving 95% and 156% respectively compared to previous year.
Area Sales Manager
Globe Spinning Mills Nig. Ltd
Port Harcourt & Calabar
2017.01 - 2021.01
- Achieved increased market share through successful attainment of sales targets.
- Enhanced team productivity and met sales goals via development of efficient RTM plan.
- Built proficient sales team through successful recruitment and training initiatives.
- Delivered 10% growth in KD business through successful execution of sales KPIs and implementation of trade and consumer schemes.
Area Sales Manager
Hayat Kimya Nig. Ltd
Jalingo
2016.01 - 2017.01
- Achieved reduction in out-of-stock situations through implementation of effective ordering strategies in customer warehouses.
- Enhanced decision-making processes by utilizing reporting documents, preventing information loss.
- Secured valuable business deals through successful contract negotiations with key clients.
- Honing training skills and it grew team motivation and reduced attrition by 15%
Field Sales Manager
Reckitt Benckiser Nig. Ltd
Port Harcourt, Nigeria
2015.01 - 2016.01
- Supported growth in van sales by enhancing strategies from 12% to 14% over two months.
- Conducted daily training sessions with van representatives to foster skill development and improve performance.
- Established systematic record-keeping practices to maintain accurate and current records for van representatives.
- Coordinated sales efforts to ensure consistency in brand messaging.
Van Sales Representative
Eugmark Industry Nig. Ltd
Port Harcourt
2014.01 - 2015.01
- Executed distribution strategies to assist in expanding market coverage and reach.
- Assisted in utilizing sales automation tools to enhance operational workflows.
- Protected van and products to uphold professional appearance.
- Increase sales by 10%
Open Market Sales Representative
Eugmark Industry Nig. Ltd
Port Harcourt
2013.01 - 2014.01
- Implemented effective DTR coverage and distribution strategies, resulting in increased market share.
- Achieved remarkable 100% cash sales and collection, showcasing strong financial acumen.
- Maintained accurate updates in store logbook and financial recording book, ensuring transparency.
- Upheld high standard of store presentation and product organization, reflecting brand excellence.
Education
Bachelor of Science - Industrial Relations and Personnel Management
Caritas University
Nigeria 2007.01 - 2011.01
Senior School Certificate Examination - SSCE
Faith International School
Woji, PH 2003.01 - 2006.01
Skills
- Virtual assistance
- Data analysis
- Client acquisition
- Lead management
- Google Workspace and Microsoft Office
- Calendly scheduling
- Salesforce and CRM software
- Zendesk and HubSpot
- Salesforce automation
- QuickBooks accounting
- Effective communication
- Critical thinking
- Automation tools
- Canva and Photoshop
LANGUAGES
English
Proficient (C2)
Affiliations
- Reading Travelling Arts
References
References available upon request.
Timeline
Sales Development Manager
Cadbury Nigeria Plc
2021.06 - 2026.04
Area Sales Manager
Globe Spinning Mills Nig. Ltd
2017.01 - 2021.01
Area Sales Manager
Hayat Kimya Nig. Ltd
2016.01 - 2017.01
Field Sales Manager
Reckitt Benckiser Nig. Ltd
2015.01 - 2016.01
Van Sales Representative
Eugmark Industry Nig. Ltd
2014.01 - 2015.01
Open Market Sales Representative
Eugmark Industry Nig. Ltd
2013.01 - 2014.01
Bachelor of Science - Industrial Relations and Personnel Management
Caritas University
2007.01 - 2011.01
Senior School Certificate Examination - SSCE
Faith International School
2003.01 - 2006.01