Summary
Overview
Work history
Education
Skills
Websites
Certification
References
Timeline
Generic

YVONNE NADEI ADEGOKE

Lagos,Nigeria

Summary

Visionary marketing leader with over 7 years of experience driving strategic brand growth and market penetration across real estate, tech, and advertising sectors. Expertise in crafting high-impact, ROI-driven campaigns and scaling product adoption through data-informed, human-centred strategies. Proven ability to lead cross-functional teams, enhance customer experience, and deliver measurable revenue growth in fast-paced markets. Passionate about building innovative, competitive brands that thrive through full-funnel campaign execution and advanced analytics.

Overview

7
7
years of professional experience
1
1
Certification

Work history

Head of Marketing

Land Republic
Lagos, Nigeria
2024.02 - 2025.05
  • Architect omnichannel marketing strategies, elevating brand equity by 70% and driving 40% YoY property sales growth through integrated digital, traditional, and experiential campaigns.
  • Design and execute data-driven campaigns, boosting lead generation by 25% and achieving a 15% increase in marketing ROI through optimised media partnerships and budget allocation.
  • Lead a high-performing marketing team, fostering innovation and aligning strategies with corporate goals, resulting in a 50% reduction in campaign delivery timelines.
  • Spearhead customer loyalty programs, increasing repeat client engagement by 70% and strengthening brand positioning in competitive real estate markets.
  • Launch a B2B offering that enhanced overall revenue by 20% and solidified brand authority within the industry.
  • Drive product expansion initiatives, including the Resale Market and Land Charting Solution, expanding market reach and contributing to a 15% increase in product adoption.
  • Negotiate strategic alliances with agencies and vendors, reducing operational costs by 25% while maintaining premium campaign quality.

Growth Product Manager (Contract)

Paylidate
Lagos
2022.11 - 2023.05
  • Developed data-driven acquisition and retention strategies, increasing product adoption by 40% and reducing churn by 15% within 6 months.
  • Collaborated with engineering and sales teams to launch features, improving user engagement by 25% through optimised product roadmaps.
  • Enhanced conversion funnels using A/B testing and Hotjar analytics, driving a 20% increase in user sign-ups.
  • Strengthened brand positioning in fintech markets, ensuring seamless product-market fit and competitive differentiation.

Product Manager & Product Marketing Strategist

Emblue Africa
Lagos
2020.01 - 2022.08
  • Led go-to-market strategies for B2B and B2C products, increasing sales by 50% and expanding market share by 10% through targeted campaigns.
  • Conducted market segmentation and competitive analysis, refining brand positioning and achieving 70% retention across key client portfolios.
  • Developed compelling product messaging, driving 30% higher campaign engagement in collaboration with media teams.
  • Streamlined campaign rollouts, reducing time-to-market by 20% through effective cross-functional coordination.

Marketing Strategist

Emblue Africa
Lagos
2020.01 - 2021.12
  • Directed B2B and B2C campaigns for global brands (MTN, Tecno, HP), contributing to a 15% revenue increase in partnership with agencies like PHD Media.
  • Aligned branding initiatives with corporate growth goals, improving brand consistency across 5+ client portfolios.
  • Optimised campaign performance, achieving a 25% increase in engagement through data-driven adjustments.

Media Sales & Marketing Executive

Emblue Africa
Lagos
2018.08 - 2020.01
  • Designed sales strategies that achieved 70% of quarterly KPIs, driving consistent revenue growth.
  • Innovated media flow processes, improving operational efficiency by 40% and reducing campaign turnaround time.
  • Implemented monitoring systems, cutting noncompliance by 80% and enhancing client satisfaction scores.
  • Managed media buying and client relationships, maintaining strong partnerships with key stakeholders.

Education

B.Tech - Industrial Chemistry

Modibbo Adama University of Technology
Nigeria

Skills

  • Strategic Brand Development & Equity
  • Omnichannel Campaign Design & Execution
  • Market Penetration & Product Expansion
  • Data-Driven Marketing & Performance Analytics
  • Customer Experience & Loyalty Strategies
  • Stake-holder Management
  • Product Marketing & Go-to-Market Planning
  • Cross-Functional Team Leadership & Innovation
  • Revenue Growth & ROI Optimisation
  • Google Analytics
  • Meta Ads Manager
  • Hotjar
  • Mailchimp
  • Zoho Suites
  • Google Suite
  • Notion
  • Jira
  • Microsoft Office
  • Canva
  • Google Trends

Certification

  • Advanced Brand Management, BLIM, BMA Lagos May 2025
  • Essential Management Skills, Pan Atlantic University, March 2025
  • APCON Licensed Practitioner, Advertising Practitioners Council of Nigeria, March 2024
  • Transition Into Product Management, ProductDive, September 2022
  • Content Marketing, HubSpot Academy, June 2022
  • Inbound Certified, HubSpot Academy, June 2022
  • Customer Experience Management & Strategy Development, October 2020
  • Strategy Development, Phillips Consulting Limited, October 2020
  • Writing Clinic, Phillips Consulting Limited, October 2020

References

References available upon request.

Timeline

Head of Marketing

Land Republic
2024.02 - 2025.05

Growth Product Manager (Contract)

Paylidate
2022.11 - 2023.05

Product Manager & Product Marketing Strategist

Emblue Africa
2020.01 - 2022.08

Marketing Strategist

Emblue Africa
2020.01 - 2021.12

Media Sales & Marketing Executive

Emblue Africa
2018.08 - 2020.01

B.Tech - Industrial Chemistry

Modibbo Adama University of Technology
YVONNE NADEI ADEGOKE