YUSUF ADESINA

Responsible for the planning, selling and merchandising of Nestle products in all relevant outlets in order to achieve approved sales, profit and volume objectives through the training, coaching and management of sales team.

Key Achievements:

• Grew sales revenue from ₦143 million to over ₦2.3 billion per annum.
• Average yearly tonnage growth of 11%.
• Integrated DMS1 tool in South-West, which facilitated customer loyalty and improved sales.
• Expanded market reach by developing new district and recruiting major distributors.
• Revamped RTM structures, provided adequate training and improved Sales team’s KPIs.

Responsibilities:

• Establish coverage plan for Distributors and develop route and journey plan for sales force and ensure compliance/implementation in line with field Sales Plan.
• Coach, motivate and develop Sales Force to identify their training needs and address them.
• Provides quality and on-time information on demand forecast by customers, report on market dynamics, competitor activities etc.
• Manage Distributor Orders and ensure replenishments in collaboration with Supply Chain and other cross-functional teams.
• Responsible for the deployment and efficient usage of digital tools in achieving BSO and visibility superiority.
• Responsible for coordinating and facilitating the Operations Review process.

Key Achievements:

• Recruited 213 new clients who contributed total of ₦11.8 million in revenue.
• Converted 28% of 769 total cold calls into paying clients.
• Increased customer satisfaction by resolving issues 100%.

Job Responsibilities:

• Reviewed customer needs and financial means to determine appropriate policy offerings
• Sold auto, home, life and other various insurance products to individuals and affinity groups within assigned territory using consultative selling techniques
• Sought out new clients and developed client relationships through networking, direct referrals, lead databases and cold calling
• Conducted research on insurance packages and investment options to generate client recommendations
• Generated sales by recommending policies and add-ons
• Maintained detailed records of customer information and policy sales