Business Development, Marketing and Sales, Development Economics, Digital Marketing, Public Relations and Management
Open To Work
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Yoonus Suleiman Jatto
Abuja, FCT
Summary
Detail-oriented marketing strategist with a strong background in implementing effective marketing initiatives. Committed to fostering collaboration and enhancing customer retention through innovative solutions.
Dynamic marketing leader with extensive experience in driving growth through innovative marketing strategies and data analysis. Proven track record in enhancing brand visibility and customer engagement.
Experienced sales and marketing professional known for developing and executing successful marketing campaigns. Expertise in collaboration, communication, and data analysis to optimize performance and drive business growth.
Overview
30
30
years of professional experience
Work History
Ag. Head, Marketing and Sales
DAAR Communications PLC, (AIT, Ray Power, Faaji FM). Asokoro, Abuja, Nigeria
Abuja, FCT, Nigeria
08.2024 - Current
- Developed and executed marketing strategies to enhance brand visibility across multiple channels.
- Coordinated sales initiatives to drive customer engagement and retention efforts.
- Conducted market research to identify trends and inform product positioning strategies.
- Collaborated with cross-functional teams to align marketing campaigns with business objectives.
- Implemented CRM systems to streamline communication between marketing and sales teams.
- Analyzed sales data to identify opportunities for growth and optimize performance metrics.
- Assisted in organizing promotional events to boost product awareness and customer acquisition.
- Self-motivated, with a strong sense of personal responsibility.
- Skilled at working independently and collaboratively in a team environment.
- Worked effectively in fast-paced environments.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked flexible hours across night, weekend, and holiday shifts.
- Organized and detail-oriented with a strong work ethic.
Assistant Manager, Marketing and Sales
DAAR Communications PLC, (AIT, Ray Power, Faaji FM). Asokoro, Abuja, Nigeria
Abuja, FCT, Nigeria
07.2014 - 07.2024
- Led team in achieving operational efficiency through process improvements and staff training.
- Developed and implemented strategic initiatives to enhance customer satisfaction and retention.
- Coordinated cross-departmental projects to streamline workflows and improve communication.
- Mentored junior staff, fostering professional development and promoting a collaborative environment.
- Analyzed performance metrics to identify trends and drive data-informed decision-making processes.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
Principal, Marketing and Sales Officer
DAAR Communications PLC. (AIT, Ray Power, Faaji FM), Asokoro, Abuja, Nigeria
Abuja, FCT, Nigeria
09.2007 - 06.2014
- Led operational initiatives to enhance workflow efficiency and team productivity.
- Developed training programs for new staff, fostering skills retention and knowledge transfer.
- Streamlined communication processes between departments, improving collaboration and response times.
- Identified process inefficiencies and implemented corrective actions, resulting in reduced downtime.
- Monitored compliance with organizational policies, ensuring adherence to regulations and standards.
- Coordinated operations with other emergency service groups.
- Streamlined report writing processes, allowing for quicker turnover and more accurate record-keeping.
Sales and Marketing Executive
DAAR Communications PLC. (AIT, Ray Power, Faaji FM), Asokoro, Abuja, Nigeria
Abuja, FCT, Nigeria
08.2003 - 08.2007
- Developed and executed targeted marketing campaigns to enhance brand visibility.
- Conducted market research to identify customer needs and emerging trends.
- Collaborated with cross-functional teams to optimize sales strategies and processes.
- Established relationships with key stakeholders to drive business growth initiatives.
- Analyzed sales data to assess performance and inform strategic decision-making.
- Drove brand recognition by establishing a consistent visual identity across all print and digital collateral materials.
- Set and achieved company defined sales goals.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Developed, maintained and utilized diverse client base.
- Achieved or exceeded company-defined sales quotas.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Kept detailed records of daily activities through online customer database.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Built relationships with customers and community to promote long term business growth.
- Negotiated prices, terms of sales and service agreements.
Marketing Officer Trainee and Productions
DAAR Communications PLC, ( AIT, Ray Power 100.5 and 106.5 FM) Lagos, Nigeria
Lagos, Nigeria
12.2002 - 07.2003
- Developed and implemented operational protocols to enhance efficiency and safety standards.
- Streamlined communication processes among departments, improving collaboration and response times.
- Led training sessions for new hires on company policies and operational procedures.
- Conducted regular audits to ensure compliance with regulatory requirements and internal policies.
- Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
Student Teacher Intern
Government Girls Day Secondary School (GGDSS), Okene. Kogi State Nigeria
Okene, Kogi State, Nigeria
07.2001 - 12.2001
- Developed lesson plans aligned with curriculum standards to enhance student learning experiences.
- Facilitated engaging classroom activities promoting critical thinking and collaboration among students.
- Assessed student progress through various evaluation methods, providing constructive feedback for improvement.
- Collaborated with faculty to implement innovative teaching strategies and improve educational outcomes.
- Mentored fellow interns, sharing best practices for classroom management and lesson delivery.
- Organized school events that fostered community engagement and strengthened student relationships.
- Worked with classroom teacher to learn about current standards and best practices.
- Boosted students'' self-confidence and motivation through regular positive reinforcement and constructive feedback.
- Developed strong relationships with students, parents, and colleagues to foster a supportive learning environment.
- Supported students with special needs by modifying instruction and providing necessary accommodations to ensure their academic growth.
- Enhanced student comprehension by utilizing diverse teaching strategies and incorporating visual aids in lessons.
Cashier and Accountant
Ochuson Printing Press Ltd. Area 10, Garki. Abuja, Nigeria
Abuja, FCT, Nigeria
01.1998 - 08.1999
- Processed customer transactions efficiently using point-of-sale systems.
- Maintained accurate cash drawer and balanced daily sales reports.
- Assisted customers with inquiries, providing exceptional service and support.
- Collaborated with team members to ensure smooth operational workflow.
- Monitored inventory levels and coordinated restocking of merchandise as needed.
- Greeted customers entering store and responded promptly to customer needs.
- Welcomed customers and helped determine their needs.
Cashier. Provisions and Cosmetics Unit.
Senior Police Officers Mess. Zone 7, Wuse, Abuja Nigeria
Abuja FCT, Nigeria
07.1996 - 12.1997
- Processed customer transactions accurately and efficiently at point of sale.
- Maintained cash register, ensuring proper cash handling and reconciliation.
- Provided exceptional customer service, addressing inquiries and resolving issues promptly.
- Collaborated with team members to optimize workflow and enhance service delivery.
- Assisted in inventory management by restocking items and conducting regular audits.
- Greeted customers entering store and responded promptly to customer needs.
- Welcomed customers and helped determine their needs.
Education
Economics
University of Abuja
Abuja, FCT, NigeriaPh.D. - Economics
Nigerian Defence Academy, (NDA)
Kaduna, Kaduna State, Nigeria09.2029
Nigerian Certificate in Education, (NCE) - Business Education, (Accounting)
Federal College of Education
Okene, Kogi State, NigeriaHigh School Diploma -
Ebira Muslim Community College
Okene, Kogi State, NigeriaMaster of Science - Economics
Nigerian Defence Academy, (NDA)
Kaduna, Kaduna State, Nigeria2025
Master in Information Management - (MIM).
Ahmadu Bello University, (ABU),
Zaria, Kaduna State, Nigeria2024
Master in International Affairs And Diplomacy, - (MIAD)
Ahmadu Bello University, (ABU),
Zaria, Kaduna State, Nigeria2023
MBA - Marketing
Ahmadu Bello University, (ABU).
Zaria, Kaduna State, Nigeria2021
International Postgraduate Diploma - Human Resources And Management, (IPGDHRM)
Metropolitan School of Business And Management, (MSBM).
London, United Kingdom 2020
Certificate in Digital Marketing -
National Institute of Information Technology, (NIIT)
Abuja, FCT, Nigeria2018
Post-Graduate Diploma in Advertising And Public Re - (PGDAP)
International Institute of Journalism, (IIJ) Affiliated Wit
Maiduguri, Borno State, Nigeria2017
Certificate in Computer Science -
National Institute of Information Technology, (NIIT)
Abuja, FCT, Nigeria2017
Bachelor of Science - Business Administration
University of Abuja
Abuja, FCT, Nigeria2016
Skills
- Marketing and sales experience
- Marketing and sales support
- Marketing and sales expertise
- Marketing and sales alignment
- Business growth and marketing strategies
- Global sales and marketing
- Sales consultations and presentations
- Direct marketing campaigns
- Promotions and marketing
- Marketing and PR
- Marketing and advertising proficiency
Certification
FMNES - Full Member, Nigerian Economic Society. The Nigerian Economic Society (NES). 2025.
ANIPR - Associate, Nigerian Institute of Public Relations. The Nigerian Institute of Public Relation (NIPR). 2024.
FCE - Fellow, Chartered Economist. Institute of Chartered Economist of Nigeria (ICEN). 2017.
RPA - Full Member, Registered Professional Advertiser. Advertising Regulatory Council of Nigeria (ARCON). 2016.
Traveling and meeting new friends
I travel a lot. Ever before I was employed, traveling was part of my lifestyle. I also like meeting new people and making new friendships. I like reading, writing and doing research.
Additional Information
* Rethinking Africa's Development: Pathways to Economic Transformation and Social Inclusion (NES) - September 2025
* Digital and Social Media Marketing and Communication Program (NIPR) - August 2025
* Broadcast and Digital Media Convention, West Africa - August 2025
* Solid Minerals: A solid Path to Nigeria's Sustainable Economic Recovery (NIPR) - May 2025
* Mastering the Algorithm: Strategic Public Relations and Twitter, Instagram, LinkedIn and Tik-Tok (NIPR) - November 2024
* Advanced Marketing Communications Course (APCON) - June 2021
* E-Level Integrated Marketing Communications Course (APCON) - March 2021
* Public Sector Branding Summit and Exhibition (APCON) - October 2019
* Branding Innovation Conference - October 2017
* National Branding Conference: Branding - A Catalyst for Development and Growth - 2017
* Effects and Consequences of Mono-Economy on Economic Development/Need for Diversification (ICEN) - July 2017
* Impact of Digital Transformation on Outdoor Advertising Business in Nigeria (APCON) - May 2017
* Masterclass on Sustainable Audience-Driven Programme Marketing (BBC Media Action) - July 2015
* Broadcasting in an Era of Digitalization (NBC) - February 2015
* Digital Marketing Communications (APCON) - August 2014
* Advertising Development and Execution (APCON) - May 2014
* Implementing the Annual Marketing Budget (APCON) - April 2013
* Enhancing Value Delivery Capacity in Public Communication (APCON) - July 2012
* Nigeria's Oil and Gas Sector and Vision 20:2020 (ICEN) - June 2012
* Using Advertising to Achieve Corporate Goals (APCON) - July 2011
* Integrated Marketing Communications (APCON) - March 2010
* Improving Managerial Efficiency Course, Nigeria Institute of Management (NIM) - August 2009
Interests
Languages
English
Advanced (C1)
Timeline
Ag. Head, Marketing and Sales
DAAR Communications PLC, (AIT, Ray Power, Faaji FM). Asokoro, Abuja, Nigeria
08.2024 - Current
Assistant Manager, Marketing and Sales
DAAR Communications PLC, (AIT, Ray Power, Faaji FM). Asokoro, Abuja, Nigeria
07.2014 - 07.2024
Principal, Marketing and Sales Officer
DAAR Communications PLC. (AIT, Ray Power, Faaji FM), Asokoro, Abuja, Nigeria
09.2007 - 06.2014
Sales and Marketing Executive
DAAR Communications PLC. (AIT, Ray Power, Faaji FM), Asokoro, Abuja, Nigeria
08.2003 - 08.2007
Marketing Officer Trainee and Productions
DAAR Communications PLC, ( AIT, Ray Power 100.5 and 106.5 FM) Lagos, Nigeria
12.2002 - 07.2003
Student Teacher Intern
Government Girls Day Secondary School (GGDSS), Okene. Kogi State Nigeria
07.2001 - 12.2001
Cashier and Accountant
Ochuson Printing Press Ltd. Area 10, Garki. Abuja, Nigeria
01.1998 - 08.1999
Cashier. Provisions and Cosmetics Unit.
Senior Police Officers Mess. Zone 7, Wuse, Abuja Nigeria
07.1996 - 12.1997
Economics
University of Abuja
Ph.D. - Economics
Nigerian Defence Academy, (NDA)
Nigerian Certificate in Education, (NCE) - Business Education, (Accounting)
Federal College of Education
High School Diploma -
Ebira Muslim Community College
Master of Science - Economics
Nigerian Defence Academy, (NDA)
Master in Information Management - (MIM).
Ahmadu Bello University, (ABU),
Master in International Affairs And Diplomacy, - (MIAD)
Ahmadu Bello University, (ABU),
MBA - Marketing
Ahmadu Bello University, (ABU).
International Postgraduate Diploma - Human Resources And Management, (IPGDHRM)
Metropolitan School of Business And Management, (MSBM).
Certificate in Digital Marketing -
National Institute of Information Technology, (NIIT)
Post-Graduate Diploma in Advertising And Public Re - (PGDAP)
International Institute of Journalism, (IIJ) Affiliated Wit
Certificate in Computer Science -
National Institute of Information Technology, (NIIT)
Bachelor of Science - Business Administration
University of Abuja