YOMI SAMSON
Digital Marketing Strategist and Ads Expert
FESTAC Town
Summary
Experienced digital marketer skilled in developing and executing successful strategies for optimizing digital performance marketing channels in education, FMCG, Health-care, Fin-Tech and hospitality industries. Proficient in managing performance campaigns, analyzing channel performance metrics, and collaborating with internal teams to achieve overall business goals. Adept in leveraging owned channels, implementing robust paid media experimentation, and designing effective digital marketing campaigns.
Overview
8
8
years of professional experience
5
5
Certifications
Work History
Paid Ads Specialist
Get Cleaning Clicks (Digital Agency)
02.2023 - 07.2024
- Developed and implemented paid advertising strategies on Meta and Google platforms
- Conduct keyword research and manage bid strategies to maximize ROI on Google
- Retargeting ads creation on Meta and Google Platforms for clients
- Coordinate with design and content team to align ad strategies with overall marketing
- A/B test ad creatives, copies and targeting to improve campaign performance
- Provide regular reports on campaign performance and make data-driven recommendations for improvements
Digital Marketing Specialist
Lagos Business School
1 2021 - 1 2023
- Manage the institution’s website for usability and effectiveness, ensuring timely, accurate and up-to-date content
- Publish, review and update content for effective SEO
- Develop an annual digital marketing strategy aligned to the institution’s objectives
- Monitor all digital channels for optimization, provide monthly analysis on each platform reporting on all metrics
- Plan and execute digital marketing campaigns to generate leads and increase engagement
- Monitor all digital presence and ensure information accuracy across all platforms
- Monitor and analyze digital trends and new media for adoption
- Plan, execute, and measure experiments and conversion tests
- Brainstorm new and creative growth strategies
- Monitor all digital channels to respond appropriately to threats and take advantage of opportunities
- Grow social media community and drive engagement - collaborate with internal and external stakeholders to develop shareable content
- Implement periodic digital audits to ascertain brand adherence and monitor footprints.
Digital Marketing Strategist
Beyond Media Co (Digital Agency)
01.2020 - 01.2022
- Develop and manage digital marketing campaigns for client’s social media accounts from concept to launch and heavily in analysis, optimization and reporting
- Evaluate and implement improvements on digital strategy for clients
- Create integrated and cost-effective digital strategies
- Engage with clients, sales teams, and management
- Decreased CPC by 20% for clients
- Handled On-Page SEO
- Responsible for Paid ads on Facebook, Instagram, LinkedIn, Twitter and Google (AdWords and Display) with timely optimization.
Digital Marketing Specialist
Gatekrasher Limited
01.2019 - 01.2020
- Planned and Executed Ads Campaign on Facebook, Instagram, LinkedIn, Google
- Researched products, services and current strategies to identify new opportunities
- Analyzed channel performance metrics and utilize data to optimize channel growth
- Monitored SEO/SEM, marketing and sales performance metrics to forecast trends
- Built strong client’s relationships through social media interaction
- Kept up-to-date with our audience’s preferences and proactively suggest new campaigns
- Stayed up-to-date with digital technologies developments.
Digital Marketing Executive
DAWIB Associates
01.2017 - 01.2019
- Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Designed, build and maintained our social media presence
- Measured and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identified trends and insights, and optimized spend and performance based on the insights
- Brainstormed new and creative growth strategies
- Planned, executed and measured experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience.
Education
B.Sc. - Animal Physiology
The Federal University of Agriculture, Abeokuta, Ogun State
WASSCE - SSCE
Kabe College
Skills
Performance marketing
Digital marketing expertise (SEM, Display Ads, Social Media Ads, Performance Tracking, Amazon PPC, Bing Ads, Yahoo Native Ads)
Campaign management
Researching skills
Results/Data-driven
Analytical skills
Media Strategy & Implementation
On-Page SEO
Certification
Google Adwords, Google Display Ads, GOOGLE, 2023-01-01
References
Available on request
Timeline
Paid Ads Specialist
Get Cleaning Clicks (Digital Agency)
02.2023 - 07.2024
Digital Marketing Strategist
Beyond Media Co (Digital Agency)
01.2020 - 01.2022
Digital Marketing Specialist
Gatekrasher Limited
01.2019 - 01.2020
Digital Marketing Executive
DAWIB Associates
01.2017 - 01.2019
Digital Marketing Specialist
Lagos Business School
1 2021 - 1 2023
B.Sc. - Animal Physiology
The Federal University of Agriculture, Abeokuta, Ogun State
WASSCE - SSCE
Kabe College
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