YETUNDE ADEDAYO
DIGITAL MARKETER
Lagos
Summary
Productive digital marketing executive with expertise in identifying market trends and customer needs to create highly targeted campaigns. Versatile professional well-versed in all aspects of online and offline marketing campaigns, from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget.
Overview
3
3
years of professional experience
18
18
years of post-secondary education
Work History
Digital Marketing Executive
Intelytics Limited
Lagos
01.2022 - Current
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Oversaw marketing spending and coordinated department workflow to meet deadlines on time and within budget.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Brainstormed content marketing strategies based around client's business goals, existing content, and chosen key performance indicators
SEO Specialist
Crossway Montessori School
Lagos
09.2021 - Current
- Analyzed SEO outreach goals and presented findings to the marketing director.
- Managed SEO campaign expenses, estimated monthly costs, and reconciled discrepancies to maximize budget.
- Recommended changes to website architecture, content, and linking to improve SEO positions for target keywords
- Performed ongoing keyword discovery, expansion, and optimization to increase the organic search footprint and drive relevant site traffic.
- Executed tests, collected and analyzed the resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
Digital Marketing Specialist
August Estates Limited
Lagos
06.2020 - Current
- Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Created social media content with innovative brand messaging to support new product launches.
Education
MBA - Cyber Security
Nexford University
Washington DC 11.2022 - Current
Bachelor of Science - Computer Science
Lagos State University
Lagos, NG 02.2007 - 06.2023
Diploma - Digital Marketing
Digital Marketing Skill Institute
Lagos, Nigeria 10.2023 - Current
Skills
Corporate Communications
PeopleSoft
Brand development
Budgeting
Budgeting and Allocation
Market Analysis
Strategic planning
Public and Media Relations
Product development
Interpersonal Communication
Problem-Solving
Timeline
Diploma - Digital Marketing
Digital Marketing Skill Institute
10.2023 - Current
MBA - Cyber Security
Nexford University
11.2022 - Current
Digital Marketing Executive
Intelytics Limited
01.2022 - Current
SEO Specialist
Crossway Montessori School
09.2021 - Current
Digital Marketing Specialist
August Estates Limited
06.2020 - Current
Bachelor of Science - Computer Science
Lagos State University
02.2007 - 06.2023