Football
YECHE EHLEBI
Sales
Trans Ekulu,Enugu
Summary
I am a passionate and goal-driven Sales Expert who loves rising up to new challenges and driving substantial increase in revenue, market share and the overall sales performance of any organization I find myself. I have over 9 years’ professional sales experience, predominantly in the FMCG industry. I am an exceptional leader who has been involved in Strategy Formulation and Implementation; new Business Development, Wholesale and Retail Development; Sales Operations Management; Key Account Management; Customer Relationship Management; Budgeting & Forecasting; Training and Development; and Team Management. I have a track record of surpassing sales objectives; leading and motivating teams to improve sales performance; coming up with innovative ideas that saves cost and improves revenue. By my experience and education , I have accumulated a wide range of useful skills that enable me carry out my duties as a Sales Manager in an efficient and effective manner. PROFESSIONAL SKILLS Wholesale & Retail Development Key Account Management Trade Channel Management and Business Development Customer Relationship Management Sales Force Management Ability to work under pressure Budgeting & Forecasting Leadership, Training and Development Analytical and Problem solving Team Management Computer (Microsoft office suite) Negotiation & Strategy Implementation Interpersonal and Decision Making Digital Marketing Time Management
Overview
14
14
years of professional experience
1
1
year of post-secondary education
Work History
Area Sales Manager
Promasidor Nigeria Ltd
Enugu
04.2022 - Current
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
- Led sales region to increase sales and boost team morale.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
- Collaborated with clients and distributors to create and promote new products.
- Executed proven strategies to hit sales quota and help company achieve goals.
- Introduced new products to meet customer demand and increase profits.
- Formulated tactics and strategies to target new potential customers within prioritized markets.
- Built lasting relationships with clients through outstanding customer service interactions.
Wholesale Development Manager
Cadbury Nigeria Plc
01.2018 - Current
- Negotiated with third party Agencies to ensure Effective Implementation of company policies, Promotions and Merchandising activities in line with set targets and Expectations
- Formulated Wholesale Strategy for the achievement of business expected Sales Out of #100Million monthly from two Key Distributors
- Training of distributor’s Open Market Salesmen (OMS) to deliver value to the wholesaler Channel using the Company RTM (Route to Market) approach to Open Market retailers
- Developed a Kpi (Key Performance Index) Template to check Wholesale Stock Inventory to avoid Cash deviation thereby increasing Wholesale Contribution by 30%
- Grew the performance of the Open Market Salesmen (OMS) MoM and achieved above 90% plus effectiveness in all Kpi Parameters
- Grew Stock levels in line with company guidelines from Four - Eight weeks stock cover through Weekly Stock Inventory Analysis from the Distributors
- Perfect Store compliance grew by 10% Month on Month with emphasis on Front of store, Primary and secondary Displays of key skus(Stock Keeping Units )
- Created a Competitive Marketing Intelligence Team to check and monitor Competition Activities with Analysis to parent company on what best approach to meet desired results Month on Month
- Carried out Quarterly Capability training for Sales team on best practises and one way of selling
- Perform other required duties.
Cadbury Nigeria Plc
Lagos
01.2014 - 01.2018
- Contributed to the formulation and implementation of the retail strategy for the assigned Area through Route to Market Strategy in my territory
- Managed the sales force in the assigned Area, to deliver value to the customer at the right; time, place, quality and quantity through understanding Time Management Techniques
- Managed Customer Service activities and capability development to optimize and sustain sales performance and customer satisfaction in the assigned area
- Grew Active Coverage for NH outlets by 15% Month on Month to Increase distribution
- Grew Average Drop Size by 20% Month on Month through across range selling of stock keeping units
- Clearly communicated sales targets and retail execution objectives to Distributor Sales Representatives (DSRs) so that they remain well informed of their required contributions
- KEY ACHIEVEMENTS IN CADBURY
- Achieved a business contribution of 40 % weighted against 40% target set
- Which represents about #530,755,282 million as at year end 2020
- Achieved Growth vs Py of 22% weighted against 20% target set as at year end 2020
- Achieved Distribution Coverage 23% weighted against 20% target set to 1285 outlets
- Achieved Perfect Store compliance of 18% weighted against 20% target set
- Sustained Market Growth of N1.2 Billion through Cash drive in four quarters in 2019
- Increased Yearly Revenue from N300 million to N480 million as a Wholesale Development Manager with two Key Distributors from 2016 –2018
- Part of the Sales Force responsible for driving the acceptability of the company’s Hot Chocolate brand since introduction in the South Division of Nigeria 2015, making it the No 1 in the Chocolate Category Pan Nigeria till date using Neighbourhood and Hinterland Storming Activities
- Was part of the Sales Force responsible for driving the acceptability of ‘Clorets’ Gum brand since introduction in the South Division of Nigeria using Hot Spot Activities to drive Growth
- Grew Active Coverage of my territory by 15% (Year on Year)
- Consistently achieved Expected Sales out Targets (Year on Year) from
Territory Commercial Manager
Cadbury Nigeria Plc
10.2017 - 12.2017
- Aba)
- Ensured the Sales IN projections for (#300Million) for the quarter were met by the key distributors in charge of the territory
- Achieved 100% sales IN from two Key Distributors in the territory with already set forecast for that same period
- Achieved agreed sales IN number from the two indigenous distributors with meeting expectation through sales out within the assigned period
- Coordinated the territory’s sales and promotional activities MoM
- Ensured that all routine reports were promptly completed and submitted as required with emphasis on Stock Inventory.
Key Account Manager
Cadbury Nigeria Plc
08.2016 - 12.2017
- Identified new modern trade outlets with a view to establish relationships to foster sales, thereby meeting a 15% growth rate through Modern Trade Activities (Month on Month)
- Drove increased distribution of key priority products and maximized distributor retail environment activities to exploit volume/value growth opportunities within the territory
- Handling Logistics of POs to Modern Trade Outlets from Distributor Warehouse
- Merchandized the company’s product portfolio to ensure visibility
- Developed sales Strategy to increasing market share of the beverage category through supported activities to increase off-take in modern trade outlets through In-store activities
- Successfully implemented an effective way of working process and monitoring of stock covers leading to elimination of Out of Stock situations
- Successfully implemented trade terms to enhance customer relationships leading to significant improvement in sales volumes, in-store execution, the share of shelf, credit cycle and reduction in timing for new product listing
- Developed an in-store strategy with the members of the sales team to monitor depletion of products with timely execution of stock replacement through delivery
- Reduced rate of returns of damaged stock by 10% thereby reducing claims on such goods by Modern Trade outlets.
Retail Development Manager
05.2014 - 07.2016
Sales Representative
NOKIA
06.2012 - 08.2013
- Promoted the company products by offering prior knowledge to interested customers
- Initiated sales volume target for redistribution to formal retail outlets
- Gathered information and properly disseminated same about the company’s goods and services to customers
- Handled customer’s complaints and reduced same to near zero level
- Monitored competitor activities, information gathering and escalated same
- Ensured Customer Satisfaction by offering after-sales services
- Lodged the company’s cash from weekly sales into banks
- Monitored stock inventory of products so as to ensure availability to customers.
Customer Service Officer
Slot Systems Ltd
Lagos
08.2010 - 04.2012
- Resolved customer complaints
- Assisted with placement of orders, refunds or exchanges
- Took payment information and other pertinent information such as addresses and phone number
- Informed customer of deals and promotions
- Advertised and sold products and services
- Ensured the delivery of Excellent Customer Service
- Compiled reports on overall customer satisfaction
- Performed other required duties.
Sales Representative
Tasty Time Nigeria Ltd
06.2009 - 07.2010
- Addressed customer issues and communicated the information in a timely manner to the Line Manager
- Established and maintained good rapport with customers
- Marketing and Sales of the company’s products to new and existing customers
- Gathering market and customer information
- Ensured Sales targets were always met by driving off take from 400 cartons to 900 cartons per Month.
Education
Level 4 - Level 4 Marketing
Chartered Institute of Marketing
Uk 01.2022 - 05.2023
MBA - Business Administration
ESUT Business School
Enugu, Nigeria 02.2016 - 1 2018
B.Sc. - Economics
University of Ilorin
WASCE - undefined
Pobuna Secondary School
Skills
Trained in consumer marketing
Affiliations
Nigeria Institute of Management 2010
National Institute of Marketing of Nigeria 2008
Interests
Board Games
I love a competitive Game of chess which stirs the mind to be creative while being cautions . It helps me understand the need to measure and analyse risks and counter measures in situations embarked upon.
Timeline
Area Sales Manager
Promasidor Nigeria Ltd
04.2022 - Current
Level 4 - Level 4 Marketing
Chartered Institute of Marketing
01.2022 - 05.2023
Wholesale Development Manager
Cadbury Nigeria Plc
01.2018 - Current
Territory Commercial Manager
Cadbury Nigeria Plc
10.2017 - 12.2017
Key Account Manager
Cadbury Nigeria Plc
08.2016 - 12.2017
MBA - Business Administration
ESUT Business School
02.2016 - 1 2018
Retail Development Manager
05.2014 - 07.2016
Cadbury Nigeria Plc
01.2014 - 01.2018
Sales Representative
NOKIA
06.2012 - 08.2013
Customer Service Officer
Slot Systems Ltd
08.2010 - 04.2012
Sales Representative
Tasty Time Nigeria Ltd
06.2009 - 07.2010
B.Sc. - Economics
University of Ilorin
WASCE - undefined
Pobuna Secondary School
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