Yasser EL-SHEHAWY
Innovation Director
Dubai,Dubai
Summary
Dynamic leader with 25 years of experience in Research & Development and FMCGs within multinational companies. Proven track record in successful product launches and innovation. Expertise in management, product development, consumer behavior, and R&D. Holds a PhD in Chemistry, enhancing capabilities in product management and team leadership.
Overview
26
26
years of professional experience
3
3
Certification
2
2
Language
Work History
Head of Innovation &RnD
Aspira Nigeria
08.2025 - Current
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
- Passionate about learning and committed to continual improvement.
- Managed time efficiently in order to complete all tasks within deadlines.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Demonstrated respect, friendliness, and willingness to help wherever needed.
- Paid attention to detail while completing assignments.
- Organized and detail-oriented with a strong work ethic.
- Proved successful working within tight deadlines and a fast-paced environment.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
R&D Director
Henkel
03.2022 - 06.2025
- Steering R&D activities in MEA for innovations and Operation.
- Influencing the norms/standards/regulations for the Laundry & home care changes in relevant countries.
- Implementation of the regional innovation projects.
- Innovation technology Pipeline med-long term
- Profit optimization initiatives
- Launches/relaunches insights initiatives
- Consumer insight generations
- Consulting of local Marketing/sales force
- Post launch tracking
- Early indicator from markets
- Competitors watch
- Promotions/Packaging development
- Set clear expectations regarding performance metrics which led to increased accountability among team members thus driving project success rates.
- Maintained up-to-date knowledge of surgical techniques, staying current with industry developments through continuing education courses.
Country R&D Head
Henkel
03.2000 - 03.2020
- Organize all quality specification and limit for detergents products.
- Communicate marketing for new idea, upgrading and cost save project.
- Organize the technical consumer services (complains from sales, market or consumer)
- Evaluation of new toll manufactures and follows up the current one.
- Responsible for implementation of new formula, evaluation of production trial and adjustment formula.
- Formula control system (adjustment and Updating), Monthly updating of all formula and pass to concern.
- Preparation of new Detergent Raw Material specification and test methods.
- Launch of New products. (First Lab. Batches, Samples to Marketing
- Proposed formula and review for cost calculation, Evaluation of production trial test. other) it will be produced.
- Competitors Analysis programs
- Supplier evaluation of Raw material Stability test evaluation.
- Products Stability Monitoring and decide on final evaluation
- Implementation of safety rules on site.
- Implementation of Self-inspection program.
- Quality Assurance of all Packaging materials
- Development of packaging materials.
- New Cost saving of packaging.
- New molds designs.
- Supplier control, evaluation, follow up.
- Artworks approvals and pre-press follow up.
- Formulation/manufacturing control of cosmetic products ,soap, body creams ,hair creams and hair colorants.
Education
PhD. - Chemistry
Ain Shams University
EgyptMaster - Organic Chemistry
Ain Shams University
EgyptBSC. Of Science - undefined
Ain Shams University
EgyptSkills
Friendly, positive attitude
Teamwork and collaboration
Computer skills
Customer service
Problem-solving
Flexible and adaptable
Multitasking
Supervision and leadership
Verbal communication
Organization and time management
Calm under pressure
Dependable and responsible
Multitasking Abilities
MS office
Excellent communication
Additional Information
Team member development of First Persil HDLD HS in Henkel in Henkel Egypt., Team Member development of first thick bleach In Henkel, in Iran., Develop many special packaging formats for promotions in all MEA countries (Zipper bag, QR Code printing, Lantern powder and liquid, etc.)., Team member of First Persil Black LLD with Creatin., Best gain Generator in Henkel for 3 times around 120 ME across 5 years., Let's futurize - The winner, The Let's Futurize Persil team Henkel Global, 2012-07-01, Sustainability Ambassador for MEA in Henkel
Personal Information
Nationality: Egyptian
Accomplishments
Design and create first innovation center in Nigeria and Africa ASIC
Certification
IESE BUSINESS SCHOOL
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Head of Innovation &RnD
Aspira Nigeria
08.2025 - Current
R&D Director
Henkel
03.2022 - 06.2025
IESE BUSINESS SCHOOL
02-2018
Country R&D Head
Henkel
03.2000 - 03.2020
PhD. - Chemistry
Ain Shams University
Master - Organic Chemistry
Ain Shams University
BSC. Of Science - undefined
Ain Shams University