Wuraola Alake
BRAND & IMAGE REPUTATION MANAGER | ESG & SOCIAL IMPACT MANAGER | CREATIVE WRITER
Lagos
Summary
Highly motivated Brand and Image Reputation Manager with extensive experience in public relations, corporate social responsibility, media planning and buying, advertising script writing, and copywriting. I currently serving as the Head of Public Affairs in a Lagos state government agency, dedicated to extending my career to ESG and Sustainable Development Goals and, in this role, developing policies and strategies that will have a positive impact on the environment and contribute to "Building a Sustainable City and Communities." Specifically, I led the rebranding and sanitation of the Five Cowries Creek and the Clean Waterways Initiative Campaign. The goal is to inform and educate Lagosians about the harmful effects of pollution in our waterways, recreational opportunities, aquatic ecosystems, and overall quality of life: exceptional leadership skills and a strong background in consumer public relations and event planning. Possess excellent communication abilities to problem solve and create superior brand awareness effectively. Self-motivated and outgoing team player who values hard work and easily adapts to new environments. Proven ability to develop strategies with teams that consistently achieve corporate goals in brand awareness, consumer increase, and profitability.
Overview
11
11
years of professional experience
2015
2015
years of post-secondary education
Work History
HEAD OF PUBLIC AFFAIRS
LAGOS STATE WATER WAYS AUTHORITY (LASWA)
11.2020 - Current
- Reorganized, set critical objectives and KPIs for the PR team, and monitored team members' growth and performance
- Created a more transparent, efficient, investment-friendly business climate, which led to investment into the Inland Waterways by the British Government through the office of Future Cities Nigeria and the French Government through the French Development Agency
- Built Client relationships through the creating and executing of stakeholders to maintain valuable relationships
- Manage stakeholders' forum meetings and special events such as the rebranding and sanitization of 5cowries Creek
- Which led to the creation of the first-ever LASWA stakeholders' community
- Assisted the Business Development unit in consulting and engaging stakeholders effectively on relevant ongoing and future projects
- Maximize brand presence on various through curating interviews for the General Manager on Channels TV, Television Continental news, Lagos State Television, Arise New, Traffic Radio, Wazobia, and on the company's social media pages @talktolaswa
- Build and maintain relationships with media and influential professionals through the annual LASWA media parley, which sensitizes the press on the company's yearly activities and plans for the Lagos State Inland waterways
- Writing, editing, and distributing press releases to various media houses on the operations of the company as well as its activities, such as rescuing passengers during boat mishaps and informing the public of incentives and innovative technology being used to improve the inland waterways
- Ensuring brand consistency in all advertising efforts through creating, copywriting, and directing safety awareness promotional videos on social media and television stations
- Organizing PR events must recently is commissioning the first-ever Waterways Data Management and Monitoring Center to increase awareness of LASWA's activities in the state
- Track and monitor media coverage and mentions to ensure brand and image reputation consistency
- Ensured the implementation of environmental policies and practices through executing corporate social responsibility activities such as the Water Savvy Kid's Program that annually trains 100 public school children in the riverine areas of Lagos State on water safety and how to swim, the Inland Waterways Clean up campaigns that educates and informs the public on how to properly dispose waste and clean up the inland waterways
- Coordinating the annual donation of 5000 lifejackets to waterway users and the quarterly safety awareness program that educates citizens of Lagos on waterway safety in English, Yoruba, and Pidgin.
MEDIA PLANNING & BUYING ACCOUNT EXECUTIVE AND PUBLIC RELATIONS OFFICER
SDM COMMUNICATIONS/ STENTURION PROJECT SERVICES
10.2017 - 10.2020
- Creating and presenting media proposals, including timings and cost breakdowns, aiding clients in reaching the best decision about their advertising strategy
- Creating media plans including radio, television, cinema, OOH (out of home) for clients
- Ideation and execution of corporate social responsibility activities such as STEM Competition (Science Technology Engineering Mathematics), World Cup Bar Activation across Lagos, and NGO visits (NonGovernmental Organizations/Charity homes) for Mikano
- Managing and designing creatives for Stenturion, and social media pages, including writing copies and working with a graphic designer (Instagram, Facebook, and LinkedIn)
- Editing, publishing, and sharing content on social media pages
- Social media management for Maison Kayser Nigeria
- Including food photography, creating captions, and copies for images
- Managing communication with customers and potential customers on social media pages
PUBLIC RELATIONS OFFICER
LASACO ASSURANCE PLC
05.2017 - 09.2017
- Handling all aspects of planned publicity campaigns and PR activities
- Planning publicity strategies and campaigns
- Writing and producing presentations and press releases
- Supervising the sign-off of marketing literature and campaigns of the re-branding exercise, ensuring the designs and messages meet the company brand and regulatory guidelines
- Redesigning the company's image, including the logo and slogan
CORPORATE SOCIAL RESPONSIBILITY & PUBLIC RELATIONS OFFICER
AIRTEL NIGERIA
02.2016 - 10.2016
- Writing and editing content for the in-house Airtel Life Magazine
- Working on company branding strategies with the marketing department to make sure they aligns with social responsibility laws
- In coordination with the Corporate Social Responsibility Manager, administer the company's charitable budget, proving results of accountability based on charitable budget allocation by Airtel
- Assisting the manager with producing corporate responsibility programs and events such as Airtel Touching Lives and Airtel Adopt a School program
- Maintain all ongoing relationships with all NGOs and other beneficiaries of the company's CSR programs
EVENT COORDINATOR
SCHOOL OF ENGLISH, THE UNIVERSITY OF NOTTINGHAM
01.2014 - 01.2015
- Optimized the event experience for attendees by ensuring all on-site specific challenges were handled sufficiently and by putting together a program with a delegate list and running order
- Enhanced the organization of the event department by carrying out administrative tasks and arranging confidence-building sessions for participants
- It surpassed expectations by delivering each event under budget and meeting rigorous timelines
- Created social media content, copywriting, and strategy across social media platforms
- Address and respond to daily inquiries on all social media platforms
Education
Master of Arts - Creative Writing
THE UNIVERSITY OF NOTTINGHAM
Nottingham, NgBachelor of Arts - Strategic Communications
TEMPLE UNIVERSITY
Philadelphia, PASkills
Friendly, positive attitude
Timeline
HEAD OF PUBLIC AFFAIRS
LAGOS STATE WATER WAYS AUTHORITY (LASWA)
11.2020 - Current
MEDIA PLANNING & BUYING ACCOUNT EXECUTIVE AND PUBLIC RELATIONS OFFICER
SDM COMMUNICATIONS/ STENTURION PROJECT SERVICES
10.2017 - 10.2020
PUBLIC RELATIONS OFFICER
LASACO ASSURANCE PLC
05.2017 - 09.2017
CORPORATE SOCIAL RESPONSIBILITY & PUBLIC RELATIONS OFFICER
AIRTEL NIGERIA
02.2016 - 10.2016
EVENT COORDINATOR
SCHOOL OF ENGLISH, THE UNIVERSITY OF NOTTINGHAM
01.2014 - 01.2015
Bachelor of Arts - Strategic Communications
TEMPLE UNIVERSITY
Master of Arts - Creative Writing
THE UNIVERSITY OF NOTTINGHAM
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