Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Striving for excellence and impeccable integrity at all time, in all position and circumstance. To play important roles leading to the achievement of the set goals of my employer.
Hi, I’m
Wisdom Olu-Arotiwa
Marketing Communicator
Larkhall,United Kingdom
Summary
Overview
9
years of professional experience
9
years of post-secondary education
3
Certifications
1
Language
Work History
Newfield SchoolsKosofe, Magodo GRA Phase 2
Marketing and Communication Consultant
01.2022 - 02.2023
Job overview
- Content Creation & Social Media Management
- Acted as liaison between media and company during press releases and interviews.
- Monitored effectiveness of various campaigns and communication strategies.
- Worked with marketing teams to design campaigns and communications.
- Used various social media platforms for media and blogger outreach.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
- Search Engine Optimization
- Google Analytics for decision-making
Elska & VedaYaba, LA
UI/UX Designer
03.2021 - 12.2021
Job overview
- Communicated with product managers and UX designers to translate project requirements and business objectives into polished user interfaces.
- Devised site maps and mockups for designs based on proven methodologies and end-user feedback.
- Worked closely with UX and product teams to define visual and functional requirements.
- Used wireframes, mock-ups and prototypes to establish user interface design and architecture.
- Recommended design changes and iterative updates to IT manager.
- Integrated UI features complying with prescribed code standards and technical design guidelines.
- Developed application UIs via emerging front-end technologies.
PELSE ConsultingYaba, LA
Business Development Associate
03.2020 - 03.2021
Job overview
- Compiled product and customer data to generate informed profit projections.
- Organized focus groups to design best marketing strategy for product offerings.
- Monitoring and Evaluation
- Business Advisory
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Brought in new accounts through successful networking strategies and promotional approaches.
- Utilized knowledge of industry trends to develop value-added solutions and approaches for target audiences.
- Pitched plans and investment strategies to potential partners to raise capital.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
AFAM Concept, West RegionFestac Town, LA
Regional Sales Manager
02.2019 - 01.2020
Job overview
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Finalized sales contracts with high-value customers.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Managed team of 12 regional sales representatives and consistently achieved high sales targets.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Competition analysis and counter strategic plan development
- Assisting with product development, pricing and new product launch
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Developed and managed budgets to confirm proper use of resources and maximize profitability.
N.N Fems Industries LimitedIkeja, LA
Brand Manager
06.2017 - 01.2019
Job overview
- Created and managed budgets to maximize brand reach and engagement.
- Created and managed social media campaigns to increase brand engagement.
- Improved website visibility through development and implementation of SEO strategies.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Coordinated with design and media teams to develop high-quality creative assets.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Researched and identified new opportunities for product and brand development.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Verdant Zeal Marketing Communications LimitedIkeja, LA
Experiential Marketing Manager
02.2014 - 06.2017
Job overview
- Developed experiential events by creating look and feel and following company guidelines.
- Defined and created event goals while fulfilling customer needs to foster event success.
- Oversaw production and delivery of creative assets for virtual and in-person events.
- Worked closely with external event platforms and agency partners on design, platform integrations and experience implementation.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Devised content strategy to effectively engage target audiences.
Education
University of LagosLagos, LA
MBA from Marketing Specialization
01.2018 - 06.2021
University Overview
Ladoke Akintola University of TechnologyOgbomoso, OY
B.Tech from Chemical Engineering
09.2006 - 11.2011
University Overview
Skills
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Certification
[Brand and Product Management], [IE Business School] - [May 2020]
Timeline
Marketing and Communication Consultant
Newfield Schools
01.2022 - 02.2023
UI/UX Designer
Elska & Veda
03.2021 - 12.2021
Business Development Associate
PELSE Consulting
03.2020 - 03.2021
Regional Sales Manager
AFAM Concept, West Region
02.2019 - 01.2020
University of Lagos
MBA from Marketing Specialization
01.2018 - 06.2021
Brand Manager
N.N Fems Industries Limited
06.2017 - 01.2019
Experiential Marketing Manager
Verdant Zeal Marketing Communications Limited
02.2014 - 06.2017
Ladoke Akintola University of Technology
B.Tech from Chemical Engineering
09.2006 - 11.2011