WILLY OKOI UJONG
Lagos
Summary
6+ years of experience delivering customer satisfaction and sales strategies in the FMCG sector. Also known for fostering team collaboration, achieving results, and adapting to changing business needs. Achievements include; revenue growth, execution excellence and award of Best Key Account Manager. Additional skills are; relationship management, account retention, business development and strategic partnerships. and informed decisions via historical data to deliver positive outcomes.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Key Account Manager (Lagos)
Guinness Nigeria Plc
06.2024 - Current
- Signed Joint up Business plan (JUBP) with key partners/Distributor.
- Delivered an outstanding 1Billion Naira Gross sales value for the business in my region
- Onboarded additional accounts to enhance direct footprints and market share.
- Redefined merchandizing across segments leveraging 365 customer marketing essentials for ease and reach.
- Drove impactful shelf presence and won through execution.
- Managed Merchandisers and 3rd party agencies to deliver execution plan.
- Synergized with customer service to dial up supply efficiency and delivered shipment ambition MoM
Trade Activation Manager (Calabar/Abeokuta)
Guinness Nigeria Plc
08.2020 - 06.2024
- Recommended and managed trade promotions like FunFest and 3rd party agencies for the business.
- Grew territory contribution by 5% at the EoFY23
- Delivered a consistent 120% value achievement for H1 FY22 and 110% exiting EoY FY22
- Led and won the half year 10M CSR award for 100% Diageo one depletion for my stakeholder.
- Executed brilliantly GN outlet activation standard (OAS) in all accounts under my coverage.
Territory Sales Manager (Akure Region)
Guinness Nigeria Plc
06.2019 - 07.2020
- Successfully delivered 100% volume/coverage targets and improved territory's contribution from 12% to 18%
- Increased Malta Guinness market share by +2pts through bartender persuasion and engagements.
- Listed brands to retail channels while growing sales revenue and improving market share.
- Planned and implemented street-level SLOB management drive to deplete over 3,000 cases of about to age products.
- Drove performance across the field sales team through constant effective reviews and tracking.
- Improved strike rate via coaching and FST accompaniment.
- Maintained extensive in-person customer interaction throughout the sales cycle, implementation and beyond.
Trainee TSM
Guinness Nigeria
01.2018 - 01.2019
- Other work experience highlights
Education
Post Graduate Diploma (PGD) - Petroleum and Energy economics
University of Port Harcourt
01.2025
Higher National Diploma - Petroleum Engineering
Petroleum Training Institute
Effurun, Delta StateNational Diploma - Petroleum Engineering
Petroleum Training Institute
Effurun, Delta StateSkills
- Proficient in Microsoft Office
- Experience with Power BI
- Distribution channel optimization
- Budget and expense control
- SAP application expertise
- Client relationship management
- Experience with EDGE 365 tools
- Ivy product distributor
- Experience with Trax solutions
Certification
- Certificate of participation (Basic HSE) from Warri Refining and Petrochemicals Company (WRPC-NNPC).
- Certificate of Completion, Data Analytics, Proten International Training Academy, Lagos.
- Certificate of Completion, Business Development Foundations, Linkedin/Diageo Learning Hub
- Certificate of completion, 365 Customer Marketing Essentials (Off-Trade), Linkedin/Diageo Learning Hub
- Certificates of Achievement in recognition of my outstanding sales efforts towards Akure-Lokoja sales Area's performance as West Division's Best Sales Area for Q2 and Q3F20 Malta Glass League
References
Available on request
HOBBIES
Cycling, Gaming, Travelling, Coaching, Learning, etc
KEY STRENGTHS
- Territory Management
- Business Development
- Key Account Management
- Trade Marketing/Activation
- People Management
Timeline
Key Account Manager (Lagos)
Guinness Nigeria Plc
06.2024 - Current
Trade Activation Manager (Calabar/Abeokuta)
Guinness Nigeria Plc
08.2020 - 06.2024
Territory Sales Manager (Akure Region)
Guinness Nigeria Plc
06.2019 - 07.2020
Trainee TSM
Guinness Nigeria
01.2018 - 01.2019
Higher National Diploma - Petroleum Engineering
Petroleum Training Institute
National Diploma - Petroleum Engineering
Petroleum Training Institute
Post Graduate Diploma (PGD) - Petroleum and Energy economics
University of Port Harcourt