Volunteering
Vivian Duru
Social Media Copywriter
Lagos,LA
Summary
Results-driven Copywriter offering 3 years of client-focused service, project management and business-generating content production. Skilled professional with core strengths in leadership and goal alignment across teams and external agencies. Proficient at cultivating and retaining key client relationships and business partnerships.
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention
Talented Copywriter leveraging market-savvy acumen in business or consumer trends monitoring and analysis to create new or re-define existing brand strategies. Expert project manager adept at collaborating and coordinating efforts to consistently produce marketing and advertising collateral that drives awareness and profitability for various clients.
Overview
7
7
years of professional experience
22
22
years of post-secondary education
3
3
Certifications
3
3
Languages
1
1
Social media Copywriting Internship
Work History
Social Media Manager
Solve Education
Ibadan, Oyo
04.2022 - Current
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Increased customer engagement through social media.
- Suggested and implemented new features to develop brand awareness.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Designed and implemented social media strategies to align with business goals.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Managed team to generate original content and moderate online community members.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Increase social media engagement by about 60%
Social Media Manager and Content Creator
Ibadan Medicine
Ibadan , Oyo
06.2019 - 9 2022
- Conducted research, gathered information from multiple sources and presented results.
- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
- Created social media content with consistent content and tone.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Increased customer engagement through social media.
- Identified effective promotional methods and negotiated media through meticulous market research.
- Partnered with graphic designers creating content and promoting ad campaigns.
- Wrote social media content to increase engagement with customers.
- Assessed content and tone for consistency to optimize social media accounts.
- Engaged social media audience by collaborating with graphic designers to develop viral content.
- Tracked and analyzed social media and online marketing initiatives.
- Maintained current social media trends through attending professional conferences and webinars.
- Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
- Posted new content for products and services when managing marketing and release calendars.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
- Utilized social media marketing tools such as hootsuite, canva, buzzsumo.
Social Media Manager
SB JE3Nings
Ibadan , Oyo
09.2021 - 11.2022
- Responded to comments, posts and questions from various channels.
- Worked with assigned team on projects to meet deliverables.
- Tracked social media engagement to identify high-performing ideas for campaigns.
- Analyzed trends in social media posts and followers to maximize views.
- Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages.
- Developed and maintained courteous and effective working relationships.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Conducted research to determine current benchmark trends and audience preferences.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Analyzed and reported social media and online marketing campaign results
Digital Marketer
Uventory
Ibadan , Oyo
01.2022 - 04.2022
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Created social media content with consistent content and tone.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Analyzed and reported social media and online marketing campaign results.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Monitored and optimized advertising campaigns using Google, Facebook and Bing.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience
- Administered marketing calendar and posted new content to coincide with new product and service releases
- Increased customer engagement through social media
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations
- Analyzed and reported social media and online marketing campaign results
- Managed team engaged in ongoing product optimization, account management and ad placement
Social Media Copywriter
V4C
Ibadan , Oyo
10.2021 - 01.2022
- Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages.
- Utilized best practices for SEO optimization to boost social media program's visibility.
- Worked with assigned team on projects to meet deliverables.
- Created content strategies for digital media.
- Developed and maintained courteous and effective working relationships.
- Assisted team with various marketing projects that would engage new leads and potential customers.
- Tracked social media engagement to identify high-performing ideas for campaigns.
- Connected with influencers to increase reach of company posts.
- Responded to comments, posts and questions from various channels
- Managed competing deadlines with efficiency.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Produced original, creative content for promotional advertisements and marketing materials.
- Managed content across multiple platforms for widest audience reach.
Social Media Copywriter
Imoran Center For Professional Development
Ibadan , Oyo
03.2018 - 01.2022
- Customized brand message to reach and capture target audience interest and drive engagement.
- Managed team of employees, overseeing hiring, training and professional growth of employees.
- Developed in-depth understanding of digital and mobile marketing practices and media.
- Managed content across multiple platforms for widest audience reach.
Content Creator
Check Medicals
Ibadan , Oyo
04.2019 - 10.2020
- Implemented strategies and tactics to grow followers on social media channels.
- Developed original content using social listening and independent sources.
- Conducted online research to obtain relevant information and materials.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Managed competing deadlines with efficiency.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Utilized digital publishing platforms to prepare well-structured drafts.
Education
Bachelor Of Science - Medical Rehabilitation
Obafemi Awolowo University
Ile-ife, Osun State 01.2017 - 01.2023
M.D. - Medicine (Pre-Medicine)
University of Ibadan
Ibadan, Oyo 07.2018 - Current
High School Diploma -
Louusville Girls High School
Ijebu Itele 09.2009 - 06.2015
Primary School Leaving Certificate -
Maryland Convent Private School
Ikeja,Lagos 01.2003 - 03.2009
Skills
Social Media Management
undefinedAccomplishments
- Achieved higher conversion rates through effectively helping with crafting highly engaging copies.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Collaborated with team of 50 in the development of a highly successful landing page that brought over 80% increase in profit.
- Documented and resolved social media issues which led to more engagements on social media platforms
- Achieved a higher conversion rate by completing and curating effective copies with accuracy and efficiency.
- Resolved product issue through consumer testing.
- Supervised team of 30 staff members.
Affiliations
- Rotary International
- Jaycees
Certification
Facebook Social media management certified
Interests
Writing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There are no secrets to success. It is the result of preparation, hard work, and learning from failure.
Colin Powell
Timeline
Social Media Manager
Solve Education
04.2022 - Current
Digital Marketer
Uventory
01.2022 - 04.2022
Social Media Copywriter
V4C
10.2021 - 01.2022
Social Media Manager
SB JE3Nings
09.2021 - 11.2022
Facebook Social media management certified
08-2020
Bachelor of Copywriting
05-2020
Social Media Manager and Content Creator
Ibadan Medicine
06.2019 - 9 2022
Content Creator
Check Medicals
04.2019 - 10.2020
M.D. - Medicine (Pre-Medicine)
University of Ibadan
07.2018 - Current
Social Media Copywriter
Imoran Center For Professional Development
03.2018 - 01.2022
Bachelor Of Science - Medical Rehabilitation
Obafemi Awolowo University
01.2017 - 01.2023
High School Diploma -
Louusville Girls High School
09.2009 - 06.2015
Primary School Leaving Certificate -
Maryland Convent Private School
01.2003 - 03.2009
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