Vikas Awasthi
Kanpur,INDIA
Summary
Dynamic and results-driven professional with a strong focus on target achievement and market trend awareness. Demonstrates expertise in direct sales techniques, communication proficiency, and territory management. Skilled in competitor analysis and customer retention tactics, with a proven ability to deliver compelling product presentations. Committed to leveraging these skills to drive business growth and exceed sales targets.
Overview
1
1
Language
16
16
years of professional experience
Work history
Sales manager
Imperial Products Ltd.
Lagos, Nigeria
2026.01 - Current
- Enhanced market penetration with effective territory management.
- Developed robust client relationships for improved business growth.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Cultivated strong relationships with suppliers and other industry players to ensure smooth operations.
- Conducted detailed market analysis to identify new opportunities.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
Territory manager
J K tyre & Industries Ltd,
Eastern U.P., India
2023.02 - 2025.12
- Managing complete sales target for the month.
- Designing new strategies for increasing the sales.
- Accountable for the best possible relation with our dealers and provide them the best services for the complete satisfaction.
- Responsible for day – to – day marketing activity.
- Responsible for channel Management (Distributor to Sub Dealers)
- Design CIP programs for Non JK dealers & Customers.
Sales manager
Siddhi Enterprises
Kanpur, India
2020.03 - 2023.01
- Accountable for best possible relation with our dealers and provide them t best services for complete satisfaction.
- Managing complete sales target for month.
- Designing new strategies for increasing sales.
- Enhanced market penetration with effective territory management.
- Devised successful sales pitches for significant conversion rates.
Deputy Manager Sales
ATC TIRES PVT. LTD. (YOKOHAMA GROUP)
Eastern U.P., India
2019.02 - 2019.07
- Managing complete sales target for month.
- Designing new strategies for increasing sales.
- Accountable for best possible relation with our dealers and provide them best services for complete satisfaction.
- Responsible for day – to – day marketing activity.
- Responsible for channel Management (Distributor to Sub Dealers)
- Design CIP programs for Competitors & Customers.
- Responsible for Team Targets.
Team Leads
BLACKBUCK LOGISTICS LTD.
Gurugram, India
2018.05 - 2019.02
- Working in Demand & Supply Team as a Area Supply Lead.
- Managing Demand & Supply availability as per requirement.
- Designing new strategies for increasing Demand.
- Accountable for best possible relation with our Suppliers and provide them best services for complete satisfaction.
- Responsible for Team performance
Senior Sales Officer
JK TYRE & INDUSTRIES LTD.
Central U.P., India
2016.02 - 2018.04
- Managing complete sales target for month.
- Designing new strategies for increasing sales.
- Accountable for best possible relation with our dealers and provide them best services for complete satisfaction.
- Responsible for day – to – day marketing activity.
- Responsible for channel Management (Distributor to Sub Dealers)
- Design CIP programs for Non JK dealers & Customers.
Sales Officer
PLASTI BLENDS INDIA LIMITED (KOLSITE GROUP CO.)
Bhopal, India
2013.11 - 2015.07
- Managing complete sales for territory.
- Involve in making new clients/customers.
- Accountable for all orders for Packaging Material, Packaging Tool and Packaging Machine.
- Responsible as Relationship Officer with Channel Partners for their utmost satisfaction.
- Responsible for all Packaging Contracts.
- Responsible for providing Samples and Costing to new customers.
Sales Representative (OFF Role Trainee)
GOODYEAR INDIA LTD.
Western U.P., India
2010.07 - 2013.10
- Responsible for day – to – day marketing activity.
- Responsible for channel Management (Dealer and Super Stockiest.
- Assisted in maintaining stock levels for optimum availability of products.
- Demonstrated products convincingly, leading to increased sales conversions.
- Boosted customer satisfaction with efficient handling of queries and complaints.
Education
Master of Business Administration - Sales & Marketing
Shreedhar University Pilani
India /2011 - /2013
Bachelor of Commerce - Accounts & Economy
C.S.J.M. University Kanpur
India /2001 - /2003
Skills
- Target achievement focus
- Market trend awareness
- Direct sales techniques
- Communication proficiency
- Territory management
- Competitor analysis
- Customer retention tactics
- Product presentation
Languages
English
Intermediate
Timeline
Sales manager
Imperial Products Ltd.
2026.01 - Current
Territory manager
J K tyre & Industries Ltd,
2023.02 - 2025.12
Sales manager
Siddhi Enterprises
2020.03 - 2023.01
Deputy Manager Sales
ATC TIRES PVT. LTD. (YOKOHAMA GROUP)
2019.02 - 2019.07
Team Leads
BLACKBUCK LOGISTICS LTD.
2018.05 - 2019.02
Senior Sales Officer
JK TYRE & INDUSTRIES LTD.
2016.02 - 2018.04
Sales Officer
PLASTI BLENDS INDIA LIMITED (KOLSITE GROUP CO.)
2013.11 - 2015.07
Sales Representative (OFF Role Trainee)
GOODYEAR INDIA LTD.
2010.07 - 2013.10
Bachelor of Commerce - Accounts & Economy
C.S.J.M. University Kanpur
/2001 - /2003
Master of Business Administration - Sales & Marketing
Shreedhar University Pilani
/2011 - /2013