Victoria Okonkwo
Research,Sales And Marketing Strategist
Lagos,LA
Summary
Resourceful, Performance-driven and Skilled Sales/Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 7 years of marketing experience to take on dynamic new role at your world class organization.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
Sales Manager/Senior Partner
Chateau Royal Real Estate Limited
Victoria Island, Lagos
01.2018 - Current
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
- Reduced costs 5% through client and distributor price negotiations to improve sales number.
- Increased revenue by over 300% by working closely with about 2000 key vendors.
- Produced contracts, reports, letters, and proposals for clients.
- Held weekly meetings with director to identify techniques to overcome sales obstacles.
- Organized promotional events and interacted with community to increase sales volume.
- Reduced expenses by effectively negotiating contractor prices, terms and service agreements.
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Developed international business relationships to drive business units abroad.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Initiated new sales and marketing plans for product roll-outs, distribution and media strategy.
- Resolved customer issues quickly and managed over 350 accounts to increase sales and meet quotas.
- Grew market penetration and sales figures by leveraging customer relationships and personally overseeing negotiations resulting in 20% revenue increase.
- Reorganized and optimized leads management by implementing operational CRM solution.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Increased monthly gross sales and exceeded goals for sales, revenue and profit margins.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Handled customer relations issues, enabling quick resolution and client satisfaction.
- Brought in more than N330million in sales in less than 5 months.
Network Marketer
la Buena Vida Project
Gudu District, Abuja
11.2019 - Current
- Monitored trends in social media, industry and competitive landscape to create new material.
- Managed company standards for all marketing collateral and oversaw consistent application.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
- Maintained high level of understanding of industry standards and trends.
- Directed full-cycle marketing and advertising strategies.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Determined optimal targets, competitor offerings and tactics by studying and analyzing demographic data.
- Wrote engaging and successful marketing, advertising and website copy.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Hosted webinars and training videos to communicate nationwide promotions to franchisees.
Business Development Executive
Propertymart Real Estate Investment Limited
Magodo Phase II, Lagos
09.2016 - 12.2017
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Defined and integrated roles, responsibilities and processes for business team and data management organization.
- Contributed to industry organization and trade shows to gather competitive and industry intelligence.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Identified revenue opportunities by collaborating with distribution partners.
- Strategized and implemented successful approaches to revitalize underperforming product lines and create profit-generating enterprises.
- Created strategic and tactical sales initiatives for forward planning to meet key objectives.
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
- Evaluated current service needs and product satisfaction levels with established customers to improve offerings.
- Completed and submitted monthly and yearly reports to support executive decision making.
Customer Care Representative
First City Monument Bank
Gusau, Zamfara
05.2015 - 04.2016
- Maintained accurate and current customer account data with manual forms processing and digital information updates.
- Resolved concerns with products or services to help with retention and drive sales.
- Assisted call-in customers with questions and orders.
- Educated clients on account services and resolved client inquiries regarding statement information and account balances.
- Responded to customer needs through competent customer service and prompt problem-solving.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
Education
Master of Science - Economics
University of Lagos
Akoka, Lagos 01.2017 - 12.2018
Micro Degree - Data Science
Ustacky
Online 03.2022 - Current
Micro Degree - Data Analytics
Shaw Academy/Upskillist
Online 03.2022 - Current
Bachelor of Science - Economics
University of Nigeria
Nsukka, Enugu 03.2010 - 06.2014
Skills
Sales expertise
Marketing and advertising
Analytics and SEO
Communications management
Digital and social media marketing
Branding
Hobbies
Volleyball, Field hockey, visual arts and tourism
Refereers
Available on request
Timeline
Micro Degree - Data Science
Ustacky
03.2022 - Current
Micro Degree - Data Analytics
Shaw Academy/Upskillist
03.2022 - Current
Network Marketer
la Buena Vida Project
11.2019 - Current
Sales Manager/Senior Partner
Chateau Royal Real Estate Limited
01.2018 - Current
Master of Science - Economics
University of Lagos
01.2017 - 12.2018
Business Development Executive
Propertymart Real Estate Investment Limited
09.2016 - 12.2017
Customer Care Representative
First City Monument Bank
05.2015 - 04.2016
Bachelor of Science - Economics
University of Nigeria
03.2010 - 06.2014