Victor Okusanya
Strategic Communications | Corporate Affairs | ESG & Sustainability | Reputation Management
Lagos
Summary
Communications Lead shaping corporate reputation through strategic communications, ESG reporting, crisis communications, and executive positioning. Led repositioning, product launch, and acquisition messaging while building media relationships and internal brand governance across subsidiaries. Drove visibility growth from about 133,000 to over 250,000 impressions and supported CSR communications reaching 3,000+ students.
Overview
11
11
Certifications
7
7
years of professional experience
Work History
Communications Lead
Zedcrest Group
01.2024 - Current
- Brand & Communications Analyst (Jan 2024–Dec 2024)
- Communications Specialist (Jan 2025–Mar 2026)
- Communications Associate (Apr 2026–Jun 2026)
- Led integrated corporate communications supporting Zedcrest Group's strategic positioning across asset management, investment banking, securities and financing businesses.
- Played a central role in the Zedcrest 2.0 corporate repositioning campaign.
- Led communications for the launch of the Group's Investment Banking offering and major product announcements.
- Developed communications supporting the 'Take Your Position' campaign imploring Nigerians to participate in stocks trading via the stockbroking module launched on the Zedcrest wealth app.
- Championed communications for Zedcrest's maiden Sustainability Report, strengthening ESG positioning.
- Developed and championed the 'A Taste of Nigeria' campaign celebrating Made-in-Nigeria brands through documentary storytelling.
- Developed the Group's Crisis Communications Policy and Crisis Management Framework.
- Developed the Group Social Media Policy and employee branding programme; conducted onboarding and brand training across subsidiaries.
- Strengthened executive positioning through speeches, media materials, profiles and thought leadership.
- Built relationships with leading Nigerian media, securing sustained positive coverage.
- Led development of company profiles, brochures and corporate publications; championed the redevelopment of the corporate website and resources hub.
- Improved brand visibility, contributing to growth in impressions from approximately 133,000 to over 250,000.
- Led CSR communications including the Zedcrest Little Heroes financial literacy initiative reaching over 3,000 students and partnerships with MACTAY Foundation, GLOW Foundation and others.
- Supported investor conferences, media engagements, radio tours and stakeholder communications.
Creative Specialist / Social Media Manager
PlayCounty Enterprise
01.2022 - 01.2024
- Managed social media strategy and digital campaigns.
- Supported cinematography, photography and creative production for campaigns and events.
- Produced visual content and managed stakeholder engagement.
Marketing Intern
BLOOW48 Invents Ltd.
01.2020 - 07.2020
- Setting goals and developing plans for business and revenue growth.
- Developing quotes and proposals for prospective clients.
- Prepare and deliver appropriate presentations on products and services.
- Assisted in content creation for blogs, newsletters, and promotional materials.
- Supported event planning efforts to enhance brand visibility and outreach.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
Education
Bachelor of Computer Science - Information System
Babcock University
01-2021
Skills
Strategic communications
Corporate affairs
ESG communications
Media relations
Crisis communications
Press release writing
Brand strategy
Internal communications
Thought leadership
Corporate storytelling
CSR communications
Certification
Google Digital Marketing Certification
Timeline
Communications Lead
Zedcrest Group
01.2024 - Current
Creative Specialist / Social Media Manager
PlayCounty Enterprise
01.2022 - 01.2024
Marketing Intern
BLOOW48 Invents Ltd.
01.2020 - 07.2020
Bachelor of Computer Science - Information System
Babcock University
Professional Philosophy
“Communications begins with one question: Who needs to hear this story, and why should it matter to them? I believe communications should build trust, shape perception and help organisations create meaningful impact.”