Victor Agba
Sales Manager
UYO,AKWA IBOM
Summary
Service-oriented Sales Manager with more than 15years of experience developing relationships and partnerships, servicing accounts and boosting profits. Strategic and analytical with motivational leadership style and expertise in building new network connections, promoting products and expanding territories.
Overview
5
5
years of post-secondary education
14
14
years of professional experience
Work History
Field Sales Manager
Unilever Nigeria PLC
UYO, AKWA IBOM
03.2020 - Current
- · Achieve primary and secondary sales targets of assigned distributor or geography through effective channel management and deployment of distributor infrastructure/resources.
- · Ensure successful execution of Trade and shopper marketing initiatives and promotions to deliver on set objectives
- · Ensure Joint Business Plan (JBP) is in place for the distributor.
- · Conduct monthly/quarterly business review to seek alignment and commitment to achievement on targets
- · Achieve visibility targets in assigned territory
- · Implement merchandising agreements with key customers as set out by Trade and Shopper Marketing team
- · Co-ordinate the deployment of visibility materials to achieve desired Look of Success
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
Field Sales Manager
Unilever Nigeria PLC
Benin City, Edo State
01.2017 - 02.2020
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Grew market penetration and sales figures by leveraging supplier relationships and personally overseeing negotiations resulting in 30% revenue increase.
- Hired 26 sales representatives over 7 months long period.
- Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Field Sales Manager
Unilever Nigeria PLC
Warri, Ughelli, and Agbor, Delta State
04.2015 - 01.2017
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
Lead Sales
Smartflow Technologies Limited
Lagos, Lagos
06.2014 - 07.2016
- Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts.
- Serviced accounts on regular basis to propose new products or services and maximize revenue.
- Offered each customer top-notch, personal service and polite support to boost sales and customer satisfaction.
- Reached out to prospective leads through cold calling, applying variety of established selling methods.
- Upsold warranties and complementary products to customers through persuasive marketing techniques.
Sales Team Leader
Standard Chartered Bank PLC
Lagos, Lagos
06.2006 - 11.2012
- Set ambitious sales goals and motivated strong performance to keep team growing effectively.
- Worked closely with high-profile customers needing special assistance to resolve complaints and develop customized solutions meeting unique requirements.
- Built strong team by recruiting and developing top sales talent.
- Led regular team meetings to keep sales personnel motivated with tips, techniques and relevant information.
- Monitored sales team performance and provided constructive feedback.
- Negotiated contracts and sales terms with new and existing clients.
- Monitored sales processes to identify areas in need of improvement and implemented systems to rectify issues.
Education
Bachelor of Science - Geology
University of Calabar
Calabar, Cross River State 08.1998 - 04.2003
Skills
Account management
Sales presentations
Sales Reporting
Direct sales
Business development and planning
B to B sales
Coaching and mentoring
Territory Management
Analytical problem solver
Timeline
Field Sales Manager
Unilever Nigeria PLC
03.2020 - Current
Field Sales Manager
Unilever Nigeria PLC
01.2017 - 02.2020
Field Sales Manager
Unilever Nigeria PLC
04.2015 - 01.2017
Lead Sales
Smartflow Technologies Limited
06.2014 - 07.2016
Sales Team Leader
Standard Chartered Bank PLC
06.2006 - 11.2012
Bachelor of Science - Geology
University of Calabar
08.1998 - 04.2003