Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Uzoamaka Ukegbu

Summary

Detail-oriented team player with strong organizational skills. Ability to handle, manage, market and communicate multiple projects simultaneously with a high degree of accuracy. Brings 8 years of valuable experience in coordinating projects, securing partnerships and brand growth.



Overview

7
7
years of professional experience

Work History

HEAD, PARTNERSHIPS & BRAND ACTIVATIONS

RJ4 LAGOS
01.2023 - 07.2024
  • Developed and implemented strategies for brand partnerships, brand growth, market knowledge, and consumer archetypes.
  • Led the marketing team in the delivery and execution of product launches, brand activations, and event organization, resulting in a 67% increase in overall sales.
  • Led partnership with international luxury groups and stakeholders, resulting in onboarding 5 new beauty brands.
  • Elevated team productivity by 15%, through regular progress tracking and performance evaluations.

PARTNERSHIPS MANAGER - TALENTS

BOLD Management
01.2022 - 12.2022
  • Streamlined internal and external communication processes to ensure efficient collaboration between departments and brands in executing partnership agreements, which resulted in increased earnings by 30%.
  • Increased media coverage for brand announcements through targeted press release distribution and established strong relationships with industry influencers, expanding reach of company messaging.
  • Secured €800k in brand sponsorships, 30% over Q2 target, growing the business by 45% in 6 months.
  • Managed the department's $7,500 budget, which led to positive media coverage, brand, talent partnerships, and accelerator projects.

BRAND ACTIVATION MANAGER

ALARA LAGOS
06.2019 - 05.2020
  • Leveraged competitor analysis findings to refine positioning strategies within the marketplace, to attract the Gen Z and Alté community, strengthening overall brand equity.
  • Increased brand awareness by developing and executing strategic marketing campaigns, resulting in higher monthly footfall by 33%, and sales revenue.
  • Led a team of 8 in securing partnerships with top media houses, and boosted top-of-mind brand awareness in Nigeria's key cities from 31% to 77%.
  • Collaborated with cross-functional teams for successful product launches and promotions.
  • Managed budgets to maximize ROI and achieve sales goals for multiple brands.

PRIVATE SHOPPING - VIP CLIENTS

ALARA LAGOS
06.2019 - 05.2020
  • Developed strong relationships with high-net-worth clients, ensuring trust and long-term retention.
  • Cultivated a network of professional contacts within the fashion luxury industry to share knowledge, insights, and special sale deals with clients.
  • Analyzed luxury retail needs of clients and developed tailored strategies to meet goals. Grew sales margin by 43%.
  • Actively sought out referral opportunities from satisfied clients to grow the business organically.

PROJECT MANAGER - EMERGE ALÁRA

ALARA LAGOS
08.2018 - 06.2019
  • Managed and implemented strategies to launch Emerge ALÁRA, a pan-African search for talent in the creative industry.
  • Balanced multiple priorities simultaneously while maintaining focus on achieving outcomes within established deadlines.
  • Reduced company expenses by 15%, by securing financial partnerships throughout the project lifecycle.
  • Managed cross-functional teams in Nigeria, Ghana, Kenya, Cote d'Ivoire, Senegal, etc., to ensure seamless coordination throughout all stages of the projects.


ASSISTANT MARKETING MANAGER

FRAGRANCE DU BOIS
03.2017 - 07.2018
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
  • Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.

Education

Master in Global Luxury Business -

POLIMODA
Florence, Italy
04.2001 -

Bachelor of Arts - LAW

GRIFFITH COLLEGE
Dublin, Ireland
04.2001 -

Skills

  • Analytical Skills
  • Decision Making
  • Problem-Solving
  • Strategic Thinking
  • Multitasking Abilities
  • Program Development
  • Teamwork and Collaboration
  • Interpersonal Communication

Languages

English
Native language
Italian
Intermediate
B1

Timeline

HEAD, PARTNERSHIPS & BRAND ACTIVATIONS

RJ4 LAGOS
01.2023 - 07.2024

PARTNERSHIPS MANAGER - TALENTS

BOLD Management
01.2022 - 12.2022

BRAND ACTIVATION MANAGER

ALARA LAGOS
06.2019 - 05.2020

PRIVATE SHOPPING - VIP CLIENTS

ALARA LAGOS
06.2019 - 05.2020

PROJECT MANAGER - EMERGE ALÁRA

ALARA LAGOS
08.2018 - 06.2019

ASSISTANT MARKETING MANAGER

FRAGRANCE DU BOIS
03.2017 - 07.2018

Master in Global Luxury Business -

POLIMODA
04.2001 -

Bachelor of Arts - LAW

GRIFFITH COLLEGE
04.2001 -

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Uzoamaka Ukegbu