Hi, I’m
Utsu Atsu
FCT-Abuja,Nigeria
Summary
Skilled in persuasive writing with a focus on advertising and promotional copy. Expertise in developing impactful social media campaigns, website content, and brand messaging. Proficient in audience analysis and direct response writing, leveraging tools like Google Docs and Canva to enhance productivity. Committed to delivering high-quality results through effective time management and clear communication with clients.
Overview
2
years of professional experience
Work history
Freelance
Practice Copywriter
2024.01 - 2026.02 (2 education.years_Label & 1 education.month_Label)
Job overview
- Wrote advertising copy for everyday products such as household items, electronics, and services
- Created social media posts tailored to different audiences and regions
- Rewrote product features into clear, benefit-driven marketing messages
- Practiced adapting tone for local and international audiences
- Developed flyer and brochure content for small brands and mock projects
- (Portfolio samples available on request)
Education
University of Calabar
Bachelor of Arts (BA) from English and literary Studies
University of Lagos
Master of Arts (MA) from English (Literature)
University overview
Relevant learning includes communication, writing, and digital skills applicable to marketing and copywriting.
Skills
- Persuasive writing
- Conversion-focused writing
- Advertising copy
- Promotional copy
- Social media captions
- Social media campaigns
- Website copy
- Landing page copy
- Product descriptions
- Brand messaging
- Headline creation
- Hook creation
- Audience research
- Tone adaptation
- Editing
- Proofreading
- Rewriting
- Google Docs
- Microsoft Word
- Canva
- ChatGPT
- AI tools
- Time management
- Deadline-driven workflow
- Open to feedback
- Revisions
- Clear English
- Creative thinking
- Sales mindset
- Listening skills
- Understanding client goals
- Reliability
- Punctuality
- Professionalism
- Direct response writing
- Media literacy
- Target audience analysis
- Branding expertise
- Blogging competence
- Copywriting proficiency
- Proficient grammar use
- Market awareness
- SEO familiarity
- Content creation
- Social media copywriting
- SEO
- SEO understanding
- Blogging
- Resilience under pressure
Custom Section
Freelance / Practice Copywriter, 2024-01-01, Present, Wrote advertising copy for everyday products such as household items, electronics, and services, Created social media posts tailored to different audiences and regions, Rewrote product features into clear, benefit-driven marketing messages, Practiced adapting tone for local and international audiences, Developed flyer and brochure content for small brands and mock projects
Personal Information
- Title: Copywriter
- Availability: Open to full-time, part-time, contract, or internship roles. Remote or on-site.
Availability
Open to full-time, part-time, contract, or internship roles. Remote or on-site.
Languages
English
Fluent
Availability
See my work availability
Not available
Available
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Timeline
Practice Copywriter
Freelance
2024.01 - 2026.02 (2 education.years_Label & 1 education.month_Label)
University of Lagos
Master of Arts (MA) from English (Literature)
University of Calabar
Bachelor of Arts (BA) from English and literary Studies