Usman Idris

- Launch of Synergy Fertilizer brand within 18 Northern States
- Create market awareness and new route-to-market channels of sales and distribution
- Create partnership with Agro Dealers and Agric Support NGOs to drive product penetration in rural farming communities
- Achieve sales volume expectation to deliver on quarterly production mandate from blending plant
- Provide competition pricing information and analysis to facilitate price objection handling and promotions
- Existing client management for long term business profitability and sustainability
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Managed production of leaflets, posters, and newsletters
- Managed sales promotions and marketing strategies on major social media sites
- Directed sales and marketing management staff in successful use and development of business plans and strategies.

• To coordinate commercial operations, new growth initiatives and business performance across the 4 States of the North Central Division
• Lead local efforts to monetize network assets, increase revenue, grow market share, improve customer satisfaction, and achieve commercial targets
• Drive multi-functional business collaboration, identify, and develop new opportunities and channels to grab new revenue streams

Achievement:-

• Development of a framework of New Route-to-Market channels of Acquisition and Digital Airtime Sales currently in implementation

• Oversee strategy and compliance framework to deliver on and sustain MTNN as number 1 Telco in terms of subscriber growth and acquisition.
• Ensure positive net adds as a driver for sustain Airtime Recharges, Data growth and all revenue expectations.

Achievement:-

• Delivered on 41K active devices in 2019
• Achievement of industry first 120K daily Gross Connection
• Achieved the highest scores in a Retailer Commission survey in 2020:-
• 95% of retailers are satisfied with commissions received from MTNN
• 81% understand our commission structure better than other networks and 64% agree that MTN provides the most attractive commission
• Successful National Identity Number (NIN) Policy implementation in line with the Telecom Regulator (NCC) new guidelines for SIM Card Sales and Registration in Nigeria in 2020 and 2021
• Award by NIMC as the first Telecom to achiever 1m successful NIN enrolment

• Responsible for providing leadership to improve regional sales operations in the North To deliver on all business objectives of increased revenues, reduce cost and optimization of operational resources in the region across the 18 states of the Northern Region

Achievement:-

• Significant improvement in subscriber acquisition numbers in line with the new Telecom Regulator (NCC) framework
• 100% achievement of Revenue Generating Subscriber numbers for the Northern Region since the implementation of the new acquisition framework
• A 20% YoY positive variance on total revenues as at April 2018 13.0% in RGS YoY as at April 2018 Growth of 78.9% in data with corresponding increase in both Volume MB and MoU.

• To deliver on MTNN sub-regional airtime sales, data and device expectations
• Development and optimization of sub regional sales and distribution infrastructure
• Growth of MTN subscriber base and recharge within sub region

Achievement:-

• 100% sub regional airtime sales achievement in the last 13 months N5 billion average monthly sub regional airtime sales delivery month-on-month
• Development of partner’s new route-to-market channels of sales and distribution in line with evolving Telecom Industry transformation.

• Optimize device and data sales of Visafone under MTN
• Management Understudy and review of the Visafone sales with the objective of enhancing sales operations
• Engage partners and provide assurance of business continuity under new Visafone Management while sustaining sales operations
• Provide support to move Visafone subscribers to MTNN network

Achievement:-

• Reorganized Visafone sales operations with reduced cost of operations and headcount
• Stopped the downward trend of sales volumes in January 2016 with N201 million sales in comparison to N190 million in Dec 2015
• Significant reduction in credit sales by encouraging partner towards cash transactions via new incentive scheme

• Responsible for developing and driving the execution of MTNN Business development strategies with respect to emerging channels of sales and distribution

Achievement:-

• Development of a clear strategic vision for the sales channels in line with the need to get better
• Development of a short to medium term objectives for the channels to drive implementation
• Alignment of channel objectives with key business strategic objectives.

Formulate and implement MTNN data and device strategy in fulfillment of MTNN Vision to lead the delivery of bold new digital world and Mission to make the lives of our customers a whole lot brighter in the digital age.

Achievement:-

• 40% increase in devices and data product sales in MTN partner shops.
• Development and implementation of an enhanced IMEI collection strategies with 100% in IMEI collection
• Development and implementation of a retail incentive scheme for devices and data products activation at retail.
• 140% growth in 3G devices on MTN network. (From 6.2 million in 2013 to 14.9 million in 2015)
• 10% decrease in out of bundle data revenues.
• Group nominated device IMEI project head in 5 OPCOS (Nigeria, Congo B, Guinea Conakry, Guinea Bissau, Liberia)

• Ensure growth in MTNN’s subscriber base in line with strategic business objectives
• Propose effective route-to-market options in implementation of all defined strategies for customer retention
• Manage and monitor customer SIM Card registration across all regions and provide basic enablement for smooth operations across functional units

Achievement:-

• 57% growth in MTNN subscriber base from 35 to 55 million
• 87% subscriber registration achievement of MTNN 55 million existing subscriber base
• 90% subscriber sim registration of MTNN 7 million disconnected subscribers in 6 months
• 25% increase in subscriber acquisition route-to-market channels.

• To plan and implement strategy for continuous growth of assigned dealers
• To provide short term consulting/advisory services to MTNN dealers
• Develop short term action plan/ strategy to assist distributors in achieving set target and overcome challenges in their operations

Achievement:-

• 120% growth in assigned dealer’s performance
• 1 assigned dealer as 2nd National Dealer ranking in 2010
• 2nd assigned dealer as 1st Sub Regional Dealer ranking in 2010

• Oversee Regional Inventory and B2B Logistics operations within the Region
• To assist in the management of the respective B2Bs with Hubs &
• Spokes operation in such a manner that MTNN products are warehoused and delivered to customers in the most cost effective and efficient manner at the right time and location
• Execute activities and tasks to ensure constant product availability in the assigned region towards achieving business sales plans

Achievement:-

• 10% improvement in stock availability with reduced order processing turnaround time (TAT)
• 20% increase in inventory operational budget cost savings consecutively in 2008 and 2009
• Expansion of Logistics Operations activities in line with business objectives with the successfully opening of new Hubs in
• Maiduguri and Sokoto axis
• MTN Y’ello Star award winner in 2010 in the living the MTN values and process improvement.

• Conduct accurate daily, weekly and monthly stock count
• Ensure 90% stock availability in all times
• Receipt of stocks from transit
• Ensure all stock movement is controlled as per allocation and with all necessary paper work including stock returns
• Process Trade Partners orders on IFS distribution and resolve all their stock related queries
• Ensure the attainment of stock holding capacity and general inventory management

• Planning and coordination of operational activities including property and asset management
• Planning and effecting pre-import activities for commodities (Bulk Cement, Iodized Salt and Fertilizer)
• Oversee the marketing and distribution of the company’s products in the region
• Planning and coordination of all logistics associated with
• Warehousing and distribution of commodities
• Market company products to existing and potential customers ensuring availability via effective distribution.

• Supervise the warehousing of Oil Company’s cargo received via vessels, barges and supply vessels
• Stock taking and stock control
• Warehouse maintenance and compliance with safety regulations
• Conduct of NAFDAC’s quarterly warehouse certification
• Ensure timely and effective delivery of oil company cargo to oil rigs and installations via trucks, barges and supply vessels with necessary paper works for control purpose
• Ensure that safety procedures are properly implemented in all warehouse activities as well as the writing of incident and accident reports.