Hi, I’m
Umeadi Onyekwelu
Music Licensing Executive
Regina,saskatchewan
Summary
Seasoned business development manager| Sales and marketing expert skilled in the areas of client and content acquisition and retention, digital marketing, contract negotiation and licensing. Organized and dependable candidate successful at managing multiple priorities with a positive attitude and full willingness to take on added responsibilities to meet deliverables and develop advantageous relationships aimed at driving revenue and growth in emerging markets utilizing expert communication, negotiation and relationship building techniques
Overview
10
years of professional experience
1
Certification
Work History
Mdundo.comCharlottenlund
Head Of Music Licensing
11.2021 - Current
Job overview
- Lead content acquisition drive for Mdundo within west Africa region
- Initiated and maintained key partnership with key brands within Nigeria and Ghana for Mdundo
- Responsible for onboarding, negotiating licensing agreements with content partners such as Dvpper music, Azuri Music , theplug, Defabs Digital, MAD Solutions, Chocolate city, Empawa Africa etc
- Acquired all major indie artists within Nigeria and Ghana on Mdundo such as Bella Shmurda, Patoranking, R2bess etc thereby increasing overall company users using expert cross marketing approach
- Working actively with Africa head of music to effectively plan, manage and deliver its project activities in Nigeria and Ghana against defined work plan, intervention mechanisms and targeted outcomes
- Skilled at working independently and collaboratively in team environment.
- Demonstrated leadership skills in managing projects from concept to completion.
- Acted as team leader in group projects, delegating tasks and providing feedback.
- Develop marketing strategies for west Africa effectively influencing our target audience
- Develop and maintain active pipeline of new partners, drive upselling of existing partners by participating in high-level, interactive conversations with decision makers
- Develop proposals, delivering acquisition presentations, and participating in meetings with clients and partners
- Identifying and managing high integrity and effective partner engagement activities in west Africa, including developing processes, communications and plans to support timely and effective engagement activities
- Responsible for my team’s target each quarter and monitoring activities of my team to ensure targets are achieved
- Travel regularly to meet with key artists, stakeholders and partners in west Africa and across continent
- Provide timely regional-level quarterly and annual work plans and budgets to Mdundo Management
- Worked well in team setting, providing support and guidance
Accurate effective Solutions LTDAjah
Head of Operations
08.2021 - 11.2021
Job overview
- Plan and strategize content release schedule for over 20 AESL artists
- Lead artist and content acquisition drive for AESL in Nigeria and Africa
- Assist with development and implementation of AESL commercialization strategy plan focused on revenue optimization and growth
- Developing and maintaining strong relationships with over 20 key content providers for AESL
- Negotiate, draft and execute licensing agreements with content providers and artist across Africa ensuring catalogue is available for distribution via AESL
- Ensure priority Artist releases in Nigeria are distributed on AESL across all DSP’s
- Assist in development of service insights by providing effective market analysis, and assessing opportunities for growth
- Identified opportunities to improve business process flows and productivity.
- Create playlist pitching templates for all DSP’s to priorities AESL artists and releases
- Develop and implement content operation strategies to drive audience growth and increase revenues across board
- Initiated key partnerships with major brands such as johnnie walker, beat fm and Empire
- Develop strategies that promote growth and expansion of AESL’s brand that translates into measurable results contributing to overall brand growth
- Liaise with each DSP's to acquire all relevant promotional resources for AESL releases
- Create and implement marketing plans and strategies, both long term and short term, to help achieve
- Brand commercial goals to position AESL as leading content distributor in Africa
- Analyze weekly and monthly streaming/download reports for each artist and proffer ideas to boost monthly streams
- Lead content acquisition drive for AESL in Africa
- Create impact by identifying market trends, brainstorming aspirational ideas, and engaging with various DSP's
- Lead all promotional marketing strategies for various artists releases via blogs, radio and tv across Africa
Groove Platforms LimitedLekki
Client Acquisition and Strategic Partnerships(TL)
01.2019 - 07.2021
Job overview
- Lead content acquisition drive for uduX in Africa, supported drive to acquire three biggest international Labels i.e universal music, Sony and warner music contents on uduX
- Initiated key partnerships for brand growth, partnerships include Hot Fm and Triller
- Ensure priority releases in within Africa are available on uduX from day of release
- Negotiate, draft and execute licensing agreements with content providers and artists across Africa ensuring catalogue is available on uduX
- Develop and maintain strong vibrant relationships with uduX key content providers globally
- Work with IT department on development and implementation of new services there by meeting business needs and ensure that services are customer satisfactory and commercially viable
- Analyze weekly and monthly streaming/download reports for each content provider to understand streaming, download and subscription trends across Africa and make valuable recommendations where necessary
- Plan and execute subscriber acquisition strategies to increase company revenue monthly
- Onboarding and managing all major digital music distribution companies in Nigeria on uduX namely MAD solutions, Temple music, Jungle Ent to name few
- Come up with effective sales strategy for each udux service
- Lead scouting and onboarding of over 25 upcoming talents on uduX
- Lead development and implementation of internal communications strategies across various units to inform, engage and inspire overall staff (content Team in focus) drive growth culture
- Focus on critical few objectives that add most value and channels own and team’s energy to consistently deliver results that meet or exceed management expectations
- Work with head of Marketing and content team to create compelling communication strategies that show usefulness and key benefits of uduX services and products
- Seeks, shares, and adopts ideas and best practices from competitor’s world and embraces change introduced by others.
- Gained strong leadership skills by managing projects from start to finish.
- Proven ability to develop and implement creative solutions to complex problems
- Worked flexible hours across night, weekend and holiday shifts
Mcomm Solutions and Services LimitedLagos
Content Acquisition Specialist
06.2013 - 12.2018
Job overview
- Lead content team in acquisition, editing and upload to various platforms for download by end users while working with Director of operations
- Edited various audio and visual contents with respective XML files required for upload, ingested contents with DDEX format on music CMS
- Negotiate, draft and execute Mcomm agreements with content providers and artists across Africa ensuring catalogue is available to Mcomm for distribution
- Develop new products and services with partner telecommunication companies within VAS framework, Liaise and lead stage-by-stage development of product or service from start to finish
- Lead content acquisition drive for Mcomm solutions and services
- Develop and maintain relationship with various content providers and artists
- Develop and maintain relationship with various platforms to drive revenue increase
- Prepare various artist financial forecast for each quarter
- Prepare various financial logs to be invoiced by each artist/content provider
- Oversaw and updated Mcomms various partner pages for CRBT uploads and codes
- Conceived innovative ideas for new platforms to sell Mcomms contents to wider and international audience
- Handled Mcomm’s contents with MTN Nigeria, Etisalat Nigeria, MTN Cameroun and MTN South Africa
- Developed and maintained courteous and effective working relationships.
- Proposed customer friendly strategies that will increase revenue from various digital downloads platforms such as MTN music+ Vringo, Airtel Cloud9 and MTN play
- Oversaw increase in revenue for MTN Music+ from two million naira monthly to over 25 million naira via effective liaison and communication with internal personal team and adverts of Mcomm’s content.
Creo Solutions and Services LimitedLagos
Digital Marketing Specialist
06.2016 - 12.2016
Job overview
- Maintained strong online company voice through social media
- Liaised with marketing, sales, and product development teams to ensure brand consistency
- Suggested and implemented direct marketing methods to increase profitability by over 50%
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Designed digital media campaigns aligned with business goals
- Stayed up to date with digital media developments.
Ericmany LimitedLagos
Social Media Specialist
08.2015 - 02.2016
Job overview
- Handled all social media accounts for Ericmany artists such as Runtown and Presh
- Innovated promotion ideas, which contributed to Ericmany’s growth on social media
- Created enabling platform for interaction on all social media accounts between artists and fans
- Developed promotion and marketings plans/strategy to push new releases from artists on all social media platforms
- Innovated ways to monetize contents on social media through advert placement etc.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Obtained, attributed and wrote compelling captions and other text for photos, video and other graphics for both print and online use.
- Conducted daily updates to social media profiles to boost company online presence.
- Tracked and capitalized on emerging industry trends to boost campaign performance by over 40%.
- Supported SEO initiatives to improve content, keywords and branding.
MTN Brand AmbassadorTwenty, Lagos
Social Media Specialist
09.2015 - 12.2015
Job overview
- Negotiated individual artist performance fee with prospective clients
- Provided and revised artist riders periodically to ensure it’s up to date with best practices internationally
- Ensured all social media handles of twenty20 artist were up to date with latest information, gig, shows and events about artist
- Participated and took minutes during business meetings
- Prepared payment schedule for all Twenty20 media staff
- Prepared invoice for payments to clients
- Awka
- Anambra State
- Educate customers, retailers, and distributors about MTN products
- Built rapport with customers and vendors
- Monitored customer feedback and escalated complaints to marketing department
- Represented company at product launches, events, and trade shows
- Always maintained positive image of brand.
Education
Nnamdi Azikwe UnversityNigeria
Bachelor of Science from Economics
Federal Government CollegeEnugu, Nigeria
High School Diploma
Skills
- SKILLS/EXPERTISE
- P>Skilled in the areas of MS office tools , creative writing, resource management
- Team spirited and Oriented
- Excellent Communication skills with strength in Problem Solving
- P>Music theory mastery
- P>Conflict resolution proficiency
- P>Understanding of budgeting
- Content Licensing
- Media Licensing
- Music Licensing Knowledge
Certification
Mastermind group (John maxwell’s invaluable laws of Growth) Online course
Googles Product and Brand Management -In view
Google Project Management certification- In view
Timeline
Head Of Music Licensing
Mdundo.com
11.2021 - Current
Head of Operations
Accurate effective Solutions LTD
08.2021 - 11.2021
Client Acquisition and Strategic Partnerships(TL)
Groove Platforms Limited
01.2019 - 07.2021
Digital Marketing Specialist
Creo Solutions and Services Limited
06.2016 - 12.2016
Social Media Specialist
MTN Brand Ambassador
09.2015 - 12.2015
Social Media Specialist
Ericmany Limited
08.2015 - 02.2016
Content Acquisition Specialist
Mcomm Solutions and Services Limited
06.2013 - 12.2018
Nnamdi Azikwe Unversity
Bachelor of Science from Economics
Federal Government College
High School Diploma
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