Ufuoma Okon
Ikorodu,Lagos
Summary
Brand Strategist and Marketing Professional with over 6 years of experience supporting business growth through strategic marketing, brand positioning, and market analysis. Experienced in developing and implementing integrated marketing strategies for service-based and product-led businesses. Strong background in brand strategy, business analysis, and customer engagement, with a commitment to continuous professional development and global marketing standards.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Brand Strategist / Marketing Lead
Vendors Connect International Media
Lagos, lekki
02.2024 - Current
- Lead brand and marketing strategy development for small and growing businesses across multiple sectors.
- Design and implement brand positioning, messaging frameworks, and visibility strategies aligned with business objectives.
- Advise business owners on customer acquisition, brand differentiation, and sustainable growth.
- Manage marketing campaigns, content direction, and advertising initiatives to improve market presence and engagement.
- Recommended strategic partnerships, resulting in increased brand visibility.
Business Analyst / Marketing Strategy Support
Vendors Connect International
Lagos, lekki
01.2020 - 02.2024
- Conducted market research and competitor analysis to identify growth opportunities and brand gaps.
- Supported the development and execution of marketing and communication strategies to improve brand awareness.
- Facilitated partnerships, collaborations, and networking initiatives to expand business reach.
- Provided data-driven insights to support marketing and business decisions.
- Drafted procedure manuals, work definitions and standard operating procedures by job title or work area.
Marketing & E-commerce Operations
PayPorte Global Systems
Lekki, Lekki
04.2016 - 12.2020
- Carried out day-to-day duties accurately and efficiently.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Supported marketing and sales initiatives for promotional campaigns, exhibition, and product launches.
- Managed social media presence across Facebook, Twitter, and Instagram to increase customer engagement.
- Collaborated with cross-functional teams to align customer needs with product offerings and marketing activities.
- Successfully delivered on tasks within tight deadlines.
Education
Bachelor of Arts - Philosophy and Religions
University Of Benin
Benin, Edo State. 09.2009 - 02.2013
Skills
- Conceptualising ideas
- Creative visioning
- Social media management
- Product lifecycle management
- Market research & Analytics
- Brand development
- People Management
- Brand Strategy (Certified – 2024)
- Product Management (Professional Training)
- Marketing Strategy
- Brand Positioning & Management
- Integrated Marketing Communications
- Business & Customer Insights
- Project & Campaign Coordination
- Stakeholder Communication
Languages
English
Fluent
Certification
Professional Training:
- Brand Strategy-Total Brand Experience (Certified – 2024)
- Product Management (Professional Training)
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Timeline
Brand Strategist / Marketing Lead
Vendors Connect International Media
02.2024 - Current
Business Analyst / Marketing Strategy Support
Vendors Connect International
01.2020 - 02.2024
Marketing & E-commerce Operations
PayPorte Global Systems
04.2016 - 12.2020
Bachelor of Arts - Philosophy and Religions
University Of Benin
09.2009 - 02.2013