Uduakabasi Ekanem
Lagos,Nigeria
Summary
Resourceful Brand professional with experience at Nigerian Breweries Plc (Heineken), holding it down in modern trade operations, trade marketing, competitor tracking, and key account coordination. I get into the details—tracking deliveries, monitoring competitors, supporting activations, and ensuring outlets like Booku and Spar get their stock on time. Confident in SAP, reports, and cross-team collaboration. Looking to take my skills to a brand or marketing role where I can flex my operational know-how and love for brand growth.
Overview
1
1
year of professional experience
5
5
years of post-secondary education
Work history
Sales Support Specialist – Modern Trade
Nigerian Breweries Plc (Heineken)
Lagos, Nigeria
02.2025 - 01.2026
- Worked hand-in-hand with the Trade Marketing Manager on brand activations, promotional briefs, and promo plans, ensuring smooth execution across modern trade channels.
- Participated in unit management meetings alongside sales, Key account managers and trade managers; kept up with strategic discussions and action points, helping the team follow through on decisions.
- Tracked and analyzed competitor strategies—pricing, promotions, product visibility—to inform brand and marketing decisions.
- Supported SAP operations (within role limits): unblocked goods, checked open orders, reviewed sourcing documents, raised PR and GR, ensuring nothing blocked sales flow.
- Coordinated distribution drivers, ensuring smooth delivery to outlets and tracking performance for reporting.
- Prepared and shared delivery, driver, and team performance reports, helping managers see what was working and what needed attention.
- Partnered with the Key Account Manager to reconcile funds for major retailers like Shoprite and Pick n Pay, keeping accounts clean and compliant.
- Handled general administrative and operational tasks, ensuring day-to-day modern trade operations ran without hitches.
- Liaised between the sales team and other departments, improving inter-departmental coordination.
- Generated reports detailing sales metrics and trends, informing managerial decision-making.
- Monitored inventory levels to prevent stock shortages.
Education
Bachelor’s Degree - Psychology
University of Uyo
Uyo 09.2018 - 08.2023
Skills
- Trade Marketing & Brand Support
- Modern Trade Operations
- Competitor & Market Analysis
- Brand Activations & Promotions
- Key Account Coordination
- SAP (PR, GR, Goods Unblocking, Order Review)
- Distribution & Logistics Tracking
- Reporting & Performance Analysis
- Administrative Operations
- Cross-functional Collaboration
- Brand activation
Websites
Projects / Achievements
Produced competitor tracking reports for major retail outlets, providing actionable insights to support brand and trade marketing decisions., Supported promotional campaign execution across modern trade outlets, contributing to visibility and brand performance.
References
References available upon request.
Timeline
Sales Support Specialist – Modern Trade
Nigerian Breweries Plc (Heineken)
02.2025 - 01.2026
Bachelor’s Degree - Psychology
University of Uyo
09.2018 - 08.2023