UCHE R. NNAMAH
Lagos
Summary
Accomplished executive leader with a proven track record in strategic growth planning and C-suite & board relations. Expertise in P&L management, change management, and fintech innovations, including POS agent network expansion and wallet funding partnerships. Demonstrated proficiency in compliance & KYC, commercial strategy optimisation, and operational excellence through sales automation and dashboards. Skilled in key account management, modern trade distribution, and competitor intelligence. Committed to driving organisational success through talent architecture and effective commission structure modelling.
Overview
21
21
years of professional experience
Work history
Director, Sales and Growth (Agency)
ONAFRIQ NIGERIA PAYMENTS LTD
2022.12 - 2026.07
- Topline Growth Strategy: Define and execute the Commercial Velocity Strategy for the agency banking division, aligning nationwide POS distribution targets with aggressive revenue acceleration models
- Network & Density Scaling: Accelerate agent network density and transaction volumes across Nigeria by deploying localized customer acquisition and targeted marketing campaigns.
- Cross-Functional Leadership: Formulate and mentor high-performing, matrixed sales and marketing teams, embedding technical expertise in POS-enabled financial solutions to drive cohesive commercial execution.
- Governance & Board Relations: Lead strategic presentations to the C-suite and Board of Directors, securing buy-in for aggressive sales initiatives, capital expenditures, and strategic market interventions.
- Data-Driven Performance: Architect end-to-end performance dashboards, KPIs, and corporate accountability frameworks for regional leaders to maintain transaction momentum.
Director, Sales and Growth (Agency)
ONAFRIQ NIGERIA PAYMENTS LTD
2022.12 - 2026.07
- Topline Growth Strategy: Define and execute the Commercial Velocity Strategy for the agency banking division, aligning nationwide POS distribution targets with aggressive revenue acceleration models
- Network & Density Scaling: Accelerate agent network density and transaction volumes across Nigeria by deploying localized customer acquisition and targeted marketing campaigns.
- Cross-Functional Leadership: Formulate and mentor high-performing, matrixed sales and marketing teams, embedding technical expertise in POS-enabled financial solutions to drive cohesive commercial execution.
- Governance & Board Relations: Lead strategic presentations to the C-suite and Board of Directors, securing buy-in for aggressive sales initiatives, capital expenditures, and strategic market interventions.
- Data-Driven Performance: Architect end-to-end performance dashboards, KPIs, and corporate accountability frameworks for regional leaders to maintain transaction momentum.
Head of Sales
CAPRICORN DIGITAL LTD (BAXI)
2019.01 - 2022.11
- Nationwide Distribution Scale: Architected and deployed nationwide distribution models to scale active POS agent and merchant networks, meticulously aligned with CBN agent banking frameworks.
- Talent Management: Recruited, upskilled, and managed a high-velocity network of Regional Sales Managers and field execution teams to hit hyper-aggressive acquisition targets.
- Strategic B2B2C Alliances: Secured pivotal commercial partnerships with Tier-1 banks, fintech innovators, and super-agents to accelerate POS terminal deployment and seamless merchant onboarding.
- Financial Optimization: Engineered competitive pricing models, sales KPIs, and agent commission structures that optimized gross margins and maximized company profitability.
- Financial Inclusion: Championed financial inclusion initiatives in rural and underserved markets, unlocking new transaction volumes and expanding active terminal footprints.
Head of Sales
CAPRICORN DIGITAL LTD (BAXI)
2019.01 - 2022.11
- Nationwide Distribution Scale: Architected and deployed nationwide distribution models to scale active POS agent and merchant networks, meticulously aligned with CBN agent banking frameworks.
- Talent Management: Recruited, upskilled, and managed a high-velocity network of Regional Sales Managers and field execution teams to hit hyper-aggressive acquisition targets.
- Strategic B2B2C Alliances: Secured pivotal commercial partnerships with Tier-1 banks, fintech innovators, and super-agents to accelerate POS terminal deployment and seamless merchant onboarding.
- Financial Optimization: Engineered competitive pricing models, sales KPIs, and agent commission structures that optimized gross margins and maximized company profitability.
- Financial Inclusion: Championed financial inclusion initiatives in rural and underserved markets, unlocking new transaction volumes and expanding active terminal footprints.
Head, Route to Market (B2B2C Sales)
TIGER BRANDS
2016.05 - 2018.12
- RTM Transformation: Designed and executed a world-class national route-to-market structure, significantly boosting sustainable business growth, market penetration, and corporate profitability.
- P&L & Forecasting: Formulated and managed precise monthly, quarterly, and annual sales forecasting models while driving country-wide volume and value targets.
- Channel Architecture: Structured and scaled diverse trade channels, including Open Market, Modern Trade, and Direct-to-Retail (D2R) commercial frameworks across all geopolitical zones.
- Capability Development: Built a continuous learning culture by designing and facilitating bespoke classroom-led, field-accompanied, and functional coaching programs for sales personnel and trade partners.
- International Expansion: Spearheaded export market development frameworks across the West and Central Africa sub-regions, establishing sustainable cross-border trade relationships.
Head, Route to Market (B2B2C Sales)
TIGER BRANDS
2016.05 - 2018.12
- RTM Transformation: Designed and executed a world-class national route-to-market structure, significantly boosting sustainable business growth, market penetration, and corporate profitability.
- P&L & Forecasting: Formulated and managed precise monthly, quarterly, and annual sales forecasting models while driving country-wide volume and value targets.
- Channel Architecture: Structured and scaled diverse trade channels, including Open Market, Modern Trade, and Direct-to-Retail (D2R) commercial frameworks across all geopolitical zones.
- Capability Development: Built a continuous learning culture by designing and facilitating bespoke classroom-led, field-accompanied, and functional coaching programs for sales personnel and trade partners.
- International Expansion: Spearheaded export market development frameworks across the West and Central Africa sub-regions, establishing sustainable cross-border trade relationships.
Head, Channel Sales
FAN MILK LTD
2014.03 - 2016.04
- Commercial Performance: Accountable for delivering national revenue/volume targets and managing the operational P&L, including budget preparation and strict cost-control measures
- Distribution Excellence: Maximized numeric and weighted product availability by restructuring horizontal and vertical distribution systems.
- Retail Mapping: Pioneered comprehensive retail channel mapping exercises to identify territory coverage gaps and strategically appoint Exclusive Agents.
- Sales Discipline: Institutionalized standardized sales operating models, including 'Day in the Life' frameworks, Beat Plans, Permanent Journey Plans (PJP), and rigorous productivity measures.
Head, Channel Sales
FAN MILK LTD
2014.03 - 2016.04
- Commercial Performance: Accountable for delivering national revenue/volume targets and managing the operational P&L, including budget preparation and strict cost-control measures
- Distribution Excellence: Maximized numeric and weighted product availability by restructuring horizontal and vertical distribution systems.
- Retail Mapping: Pioneered comprehensive retail channel mapping exercises to identify territory coverage gaps and strategically appoint Exclusive Agents.
- Sales Discipline: Institutionalized standardized sales operating models, including 'Day in the Life' frameworks, Beat Plans, Permanent Journey Plans (PJP), and rigorous productivity measures.
Regional Sales Manager – South-South & East
AIRTEL NIGERIA
2011.04 - 2014.02
- Regional Growth Engine: Managed the end-to-end commercial, sales, and marketing footprint across the South-South and East regions, maximizing subscriber numbers and revenue.
- Channel Auditing: Formulated regional competitive sales tactics, audited dealer compliance, and generated deep-dive channel trend analyses to protect market share.
- Capability Uplift: Designed localized training curricula focused on the consultative selling process, distributor management, and high-performance sales operations.
Regional Sales Manager – South-South & East
AIRTEL NIGERIA
2011.04 - 2014.02
- Regional Growth Engine: Managed the end-to-end commercial, sales, and marketing footprint across the South-South and East regions, maximizing subscriber numbers and revenue.
- Channel Auditing: Formulated regional competitive sales tactics, audited dealer compliance, and generated deep-dive channel trend analyses to protect market share.
- Capability Uplift: Designed localized training curricula focused on the consultative selling process, distributor management, and high-performance sales operations.
Retail Sales Manager
GLO MOBILE (GLOBACOM)
2008.10 - 2011.03
- Market Penetration: Directed regional sales distribution operations across the North West cluster, ensuring robust brand visibility, customer acquisition, and product availability.
- Trade Compliance: Managed trade relationships with distribution partners to ensure strict compliance with brand standards and optimized retail execution metrics (REI).
Retail Sales Manager
GLO MOBILE (GLOBACOM)
2008.10 - 2011.03
- Market Penetration: Directed regional sales distribution operations across the North West cluster, ensuring robust brand visibility, customer acquisition, and product availability.
- Trade Compliance: Managed trade relationships with distribution partners to ensure strict compliance with brand standards and optimized retail execution metrics (REI).
Business Development Executive
ZOOM MOBILE
2006.01 - 2008.01
- Territory Activation: Orchestrated localized experiential marketing activations and retail engagements to accelerate gross connections and brand presence within the assigned cluster.
Business Development Executive
ZOOM MOBILE
2006.01 - 2008.01
- Territory Activation: Orchestrated localized experiential marketing activations and retail engagements to accelerate gross connections and brand presence within the assigned cluster.
Education
MBA - Strategic and Leadership Management
National Institute of Business Management
Tamil Nadu, IndiaB.Sc. - Political Science
Nnamdi Azikiwe University
Awka, NigeriaSkills
- Executive Leadership: Strategic Growth Planning
- C-Suite & Board Relations
- P&L Management
- Change Management
- Fintech & Agency Banking: POS Agent Network Expansion
- Liquidity Management
- Wallet Funding Partnerships
- Compliance & KYC
- Commercial Strategy: Route-to-Market (RTM) Optimization
- Key Account Management
- Modern Trade & Open Market Distribution
- Operational Excellence: Sales Automation & Dashboards
- Commission Structure Modeling
- Competitor Intelligence
- Talent Architecture
Timeline
Director, Sales and Growth (Agency)
ONAFRIQ NIGERIA PAYMENTS LTD
2022.12 - 2026.07
Director, Sales and Growth (Agency)
ONAFRIQ NIGERIA PAYMENTS LTD
2022.12 - 2026.07
Head of Sales
CAPRICORN DIGITAL LTD (BAXI)
2019.01 - 2022.11
Head of Sales
CAPRICORN DIGITAL LTD (BAXI)
2019.01 - 2022.11
Head, Route to Market (B2B2C Sales)
TIGER BRANDS
2016.05 - 2018.12
Head, Route to Market (B2B2C Sales)
TIGER BRANDS
2016.05 - 2018.12
Head, Channel Sales
FAN MILK LTD
2014.03 - 2016.04
Head, Channel Sales
FAN MILK LTD
2014.03 - 2016.04
Regional Sales Manager – South-South & East
AIRTEL NIGERIA
2011.04 - 2014.02
Regional Sales Manager – South-South & East
AIRTEL NIGERIA
2011.04 - 2014.02
Retail Sales Manager
GLO MOBILE (GLOBACOM)
2008.10 - 2011.03
Retail Sales Manager
GLO MOBILE (GLOBACOM)
2008.10 - 2011.03
Business Development Executive
ZOOM MOBILE
2006.01 - 2008.01
Business Development Executive
ZOOM MOBILE
2006.01 - 2008.01
MBA - Strategic and Leadership Management
National Institute of Business Management
B.Sc. - Political Science
Nnamdi Azikiwe University