ADEKUNLE TOUN
Lekki,Nigeria
Summary
Dynamic and results-oriented Business Development Manager with extensive experience in sales, client acquisition, and partnership management across various sectors. Adept at identifying and leveraging strategic partnerships to drive market penetration and revenue growth. Skilled in building strong networks and cultivating relationships with high-value clients, Introducing Brokers (IBs), and affiliates. A proactive leader with a deep understanding of financial markets, and a proven ability to expand business reach through innovative sales strategies.
Seasoned Commercial Sales Director with rich background in driving revenue growth and sales strategy development. Possess strong leadership skills, adept at team-building and fostering client relationships. Proven track record of success in implementing innovative marketing strategies that boost product visibility and market share.
Organized Commercial Sales Manager identifies, targets, and successfully acquires new accounts within the industry. Successful at planning and executing effective sales strategies. Strong networking and collaborative skills to directly supervise inside sales growth.
Overview
13
13
years of professional experience
Work History
Commercial Sales Director
Vendify Digital limited (formerly Digital Edge Services)
London, UK
01.2024 - Current
- Conducted market research and reported on competitors.
- Performed regular employee evaluations by calling clients and surveying experiences.
- Reviewed monthly financial statements for accuracy before submitting them to upper management for approval.
- Coached, developed and motivated team to achieve revenue goals.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Monitored competitor activity, gathering intelligence on pricing models, product offerings, and other initiatives.
- Participated in industry conferences and networking events in order to build strong relationships with potential customers.
- Maintained effective customer communications and built strong customer relationships.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Used change methodologies to increase sales and led projects for increased productivity.
- Provided strategic advice on ways to improve customer service standards across all departments.
- Developed and implemented successful sales strategies to increase market share.
- Identified potential partners who could provide value-added services to our customers.
- Maintained up-to-date knowledge of industry trends and developments.
- Supported sales team members to drive growth and development.
- Evaluated local market to change sales tactics and product descriptions.
- Managed a team of 5 Commercial Sales Representatives, providing training and guidance as needed.
- Gained market share in new sales performance through aggressive team training.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Conducted market research and analysis to identify business opportunities, dramatically increasing expansion.
- Prepared detailed reports on commercial sales performance and presented findings to senior management.
Regional Head, Africa
SOCHITEL
, UK
03.2023 - 12.2023
- Spearheaded the commercial strategy across West Africa, identifying new tech-driven business opportunities and potential strategic partnerships to boost revenue growth
- Fostered strong relationships with clients and vendors, leading negotiations and finalizing high value contracts
- Analyzed market data to refine commercial strategies, contributing to the company's robust performance
- Played a pivotal role in the recruitment and management of Commercial Managers, aligning team efforts with business objectives
- Collaborated closely with the marketing team / Country managers to launch campaigns that significantly enhanced market penetration and brand visibility
- Successfully increased revenue through strategic business development initiatives in the African market
- Implemented data-driven decision-making processes, resulting in an improvement in commercial effectiveness
- Mentored and coached a team of Commercial Managers, leading to an increase in overall team performance
- Received recognition for outstanding leadership and contribution to company growth, including the 'Employee of the Quarter' award
Business Development Executive / Country Manager (Nigeria & Ghana)
SOCHITEL
, UK
09.2020 - 03.2023
- Drove a 108% increase in annual sales revenue through strategic market expansion and client acquisition in the technology sector
- Initiated and cultivated strategic partnerships, leading to substantial revenue and market share growth
- Utilized CRM tools for sales forecasting and activity reporting, enhancing the decision-making process
- Developed and implemented targeted marketing strategies, resulting in significant business opportunities and brand engagement
- Led a cross-functional team to identify and capitalize on emerging market trends, resulting in increase in market share within one year
- Negotiated and secured key partnerships with industry leaders, contributing to a 40% increase in revenue over two fiscal quarters
- Streamlined sales processes through the implementation of CRM software, resulting in a 20% improvement in sales efficiency
- Developed and executed innovative marketing campaigns that garnered industry recognition and increased brand awareness
- Mentored and coached sales teams, resulting in an improvement in sales performance and customer satisfaction
- Received accolades for outstanding sales achievements, including the 'Salesperson of the Year' award for exceeding targets and driving business growth
Senior Territory Sales Manager
COLVI LIMITED
05.2016 - 09.2020
- Spearheaded a 50% increase in monthly revenue within the first 3 months of tenure through strategic sales initiatives and effective team leadership
- Enhanced customer satisfaction by 80% and streamlined product delivery time by over 40% in just 5 months, resulting in improved client retention and increased sales opportunities
- Collaborated with department heads to devise targeted advertising strategies and gather customer insights, ensuring alignment with client needs and preferences
- Orchestrated recruitment, training, and performance assessments to cultivate high-performing sales and service teams, driving productivity and achieving business objectives
- Proactively monitored customer preferences and market trends to optimize sales strategies and allocate resources effectively, resulting in a more focused and impactful sales approach
- Developed pricing strategies and discount rates to maximize revenue while maintaining competitiveness in the technology market landscape
- Provided oversight to regional and local sales managers and staff, fostering a cohesive and results-driven sales culture across multiple locations
- Analyzed sales trends and performance metrics to formulate annual unit and gross-profit plans, driving sustainable growth and profitability
- Effectively addressed customer concerns and complaints related to sales and service, ensuring prompt resolution and maintaining positive client relationships
- Led and motivated sales teams to consistently meet and exceed growth targets, fostering a high performance sales culture focused on results and customer satisfaction
- Nurtured the professional development of sales teams through motivational coaching and comprehensive product knowledge training, fostering continuous improvement and expertise
- Evaluated the marketing potential of new and existing store locations, leveraging data-driven insights to inform strategic decisions and optimize resource allocation for maximum ROI
- Prepared detailed sales reports to present to senior management.
- Increased territory sales by implementing strategic market penetration techniques.
- Collaborated with marketing teams on lead generation activities including email campaigns, direct mailings and telemarketing efforts.
- Assisted regional managers with forecasting budget requirements based on current financial data.
- Provided exceptional after-sales support to ensure high levels of customer satisfaction.
- Led training sessions for sales representatives to enhance product knowledge and sales techniques.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Collaborated with marketing team to develop promotional materials suitable for the territory.
- Implemented CRM strategies to improve customer engagement and retention.
- Resolved customer complaints in a timely manner by providing appropriate solutions or referring them to other departments for assistance.
- Stayed current on competitor sales, prices and products.
- Negotiated pricing, terms, and implementation dates.
- Oversaw regional and local sales managers and staff.
- Fostered a culture of continuous improvement among sales team members.
- Enhanced sales volume through skilled support to both new and inactive customers.
Business Development Executive
MICROLEVERAGE INTERNATIONAL LIMITED
03.2012 - 02.2016
- Orchestrated the integration and management of lucrative mobile money engagements with Stanbic IBTC, 7up, and First Money, Fan Ice, resulting in monthly revenues of N450 million and N50 million, respectively, showcasing adept negotiation skills and business acumen to drive significant revenue growth.
- Successfully integrated additional mobile money engagements, including Fets Mobile Money/Fan Ice and Fortis Mobile Money, contributing to monthly revenues of N35 million and N15 million respectively, demonstrating a consistent ability to identify and capitalize on business opportunities
- Exceeded annual revenue targets for key accounts, demonstrating a track record of goal attainment and effectiveness in driving revenue generation initiatives
- Utilized advanced account planning and time management techniques to strategically allocate resources and drive revenue attainment to meet and exceed assigned quotas, showcasing strong organizational skills and strategic planning abilities
- Cultivated and nurtured business relationships with existing and prospective clients through personalized interactions, utilizing both face-to-face meetings and video conferencing to identify and capitalize on revenue-generating opportunities
- Proactively researched and generated leads at networking events, leveraging industry connections and market insights to expand the client base and drive business growth
- Collaborated with internal teams to develop tailored solutions for clients' needs.
- Identified areas of improvement within existing processes to optimize performance outcomes.
- Established strong relationships with key decision makers within client organizations.
- Recognized security risks to properly handle situations.
- Conducted market research and identified potential business opportunities.
- Negotiated contracts with clients for new business development initiatives.
Education
Diploma - Understanding Business Development and Sales
Alison Academy
Diploma - Change Management
Alison Academy
BSc. - Entrepreneurship
National Open University of Nigeria
Lagos, NigeriaSkills
- Digital Marketing
- Marketing Strategy
- Market Research
- Data Analysis
- Branding
- Campaign Management
- Analytical Thinking
- Creativity
- Communication Skills
- Technical Skills
- Presentation Skills
- Time Management
- Negotiation Skills
- Decision-Making Skills
- Power Bi
- Grafana
- Microsoft 365 office suite
- Event host
- Sales forecasting
- Customer relationship management
- Contract negotiation
- Employee training
- Strategic planning
- Business development
- Change management
- Networking skills
- Cross-functional collaboration
- Team leadership
- Motivational coaching
- Sales strategy
- Sales reporting
- Networking
- Teamwork and collaboration
- Software feature demonstrations
- Account management
- Budget management
- Contract management
- Market trend analysis
- Account acquisition
- Detail-oriented
- Analytical problem solver
Additional Value
- Strong industry network and the ability to establish partnerships with key stakeholders in financial markets.
- Proven track record of driving revenue growth through innovative sales and marketing strategies.
- Excellent communication and leadership skills, capable of mentoring teams and optimizing sales performance.
Languages
English
Proficient
C2
Yoruba
Proficient
C2
Timeline
Commercial Sales Director
Vendify Digital limited (formerly Digital Edge Services)
01.2024 - Current
Regional Head, Africa
SOCHITEL
03.2023 - 12.2023
Business Development Executive / Country Manager (Nigeria & Ghana)
SOCHITEL
09.2020 - 03.2023
Senior Territory Sales Manager
COLVI LIMITED
05.2016 - 09.2020
Business Development Executive
MICROLEVERAGE INTERNATIONAL LIMITED
03.2012 - 02.2016
Diploma - Understanding Business Development and Sales
Alison Academy
Diploma - Change Management
Alison Academy
BSc. - Entrepreneurship
National Open University of Nigeria