Tosanwumi Omagbemi
Marketing Communications
Ikeja,Lagos
Summary
Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Founder/Managing Director
Impressions ON Limited
02.2023 - Current
- Identified business development challenges and customer concerns for proactive resolution.
- Defined company roles and responsibilities to establish and enhance processes.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organisation.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Introduced into Nigerian market, new methods, practices, and systems for Digital Marketing agency services. Won business pitch (contested by 3 agencies) within 3 months of operation.
- Trained and guided team members to maintain high productivity and performance metrics.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Prepared annual budgets with controls to prevent overages.
- Devised and implemented innovative and marketing campaigns to promote products and services.
- Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately
- Created organisation's mission and vision statements for use by employees
- Conducted target market research to scope out industry competition and identify advantageous trends
Managing Director
Interaction Channel Limited
01.2019 - 01.2023
- Pioneer Managing Director responsible for visioning & kick-start operations of business.
- Introduced novel Audience Measurement System for measurement of Out-of-Home media in Nigerian market.
- Development of strategic plan necessary for bringing company to profitability including developing innovative solutions.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Management of key personnel, clients, strategic partners and service providers.
- Business reporting to Group Managing Director and Board.
- Led business development and acquired clients responsible for about 20% of OOH market spend.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Worked closely with organizational leadership and board of directors to guide operational strategy
- Devised and implemented innovative and marketing campaigns to promote products and services.
- Assisted in recruiting, hiring and training of team members.
Business Head
MediaSeal Limited Ikeja
09.2016 - 12.2018
- Management of total company portfolio ($14million+/annum) and outdoor media suppliers/agencies (80+).
- Develop and implemented OOH strategy & strategic framework for business.
- Acquisition of hoardings – Pan Nigeria good understanding of statutory & regulatory procedures/protocols.
- Supervise team of OOH staff & coordinate with other teams (finance etc.)
- Lead negotiations and drive revenue targets.
- Established and managed monthly, quarterly and yearly brand plans.
- Built and strengthened relationships with industry partners to drive growth.
- Developed strategy to combat increased competitive presence within territory.
- Established clear and competitive goals, growth roadmaps, and strategic business plans
- Developed in-depth knowledge of each client's business through research and regular on-site meetings.
- Researched, proposed, and implemented vendor agreements to decrease costs and improve services
- Established team priorities, maintained schedules and monitored performance.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Managed senior-level personnel working in marketing and sales capacities
Senior Manager
Starcom Media Limited, OOH
02.2011 - 08.2016
- Develop OOH strategy & strategic framework for hoardings
- Management of total company hoardings ($11 million+/annually) and outdoor media suppliers (60+)
- Acquisition of hoardings – Pan Nigeria Verification/confirmation of statutory & regulatory documents
- Supervise team of OOH staff
- Clients Service Responsibilities
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives
- Implemented and developed operational standards, policies and procedures
- Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
- Developed proposals and presentations for internal and external audiences.
- Identified cost improvement changes and cost savings plans to increase company savings.
- Brainstormed and developed sales strategies to achieve short and long term sales revenue objectives.
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
Manager
Starcom Media Limited Ikeja
01.2010 - 01.2011
- Media Strategy & Planning – TV, Radio, Press & OOH
- Optimisation & Post Buy Analysis reporting
- Media negotiation with media owners & independent producers
- Identification & development of media opportunities
- Clients Service Responsibilities & multi agency corporation
- Leading team of media planners & buyers
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Managed senior-level personnel working in marketing and sales capacities
Senior Executive
Starcom Media Limited
01.2009 - 12.2009
- Media Planning & Strategy
- Buying of ATL & new media – West Africa (Ghana & Nigeria)
- Scheduling & Compliance Analysis
- Optimization & Post Buy Analysis
- Media negotiation with media owners & independent producers
- Identification & development of media opportunities
- Clients Service Responsibilities
- Assisting HOD to organize unit
Media Executive
Starcom Media Limited Ikeja
07.2008 - 12.2008
- ATL media planning & Buying
- Use of proprietary planning tools for brand target setting and profiling
- Media buying with proprietary tool (Media Express)
- Servicing of clients media business
- Writing of documents and plans
- Analysis of competitive/research data
- Increased brand awareness through creation of innovative print and digital productions for major publications
Media Manager
BrandEye Media Ikeja
07.2006 - 06.2008
- Development of media strategy, plans and schedules.
- Use of consumer research and proprietary tools for brand target setting and profiling.
- Media negotiations.
- Post Campaign Reporting.
- Account management and client service duties.
- Supported upcoming projects and promoted new product launches.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
Education
MBA - view
NEXFORD UNIVERSITY
Washington, DC2024
HND - Marketing
Lagos State Polytechnic
Lagos, Nigeria2003
ND - Business Studies
Lagos State Polytechnic Isolo
Lagos, Nigeria2000
Skills
- Audience Analytics
- Media Strategy, Planning & Buying
- Investor Relations
- Contract Negotiation
- Project Management
- Sponsorship Management
- Media Negotiation
- Decision-Making
Accomplishments
- Collaborated with team of 100+ (local & international) in the development of first Measurement Systems for Out-of-Home advertising in Nigeria..
- Achieved 25% savings through effectively helping with Media Efficiency Gains.
- Led a new business to win 1st Multinational business account in first 3 months of operations.
Affiliations
Advertising Practitioners Council of Nigeria (APCON) - associate member
Certification
· Introduction to Machine Learning
· Basics of Innovation Management
· Design Thinking
· Digital Transformation
· Innovation Management
· Change Management
· The Fundamentals of Digital Marketing - Google
· What is Data Science
· Entrepreneurship - Growth Strategies
· Entrepreneurship - Launching your Start-Up
· Design Thinking for Innovation
Languages
Itsekiri, Yoruba
Native language
English
Proficient
C2
Timeline
Founder/Managing Director
Impressions ON Limited
02.2023 - Current
Managing Director
Interaction Channel Limited
01.2019 - 01.2023
Business Head
MediaSeal Limited Ikeja
09.2016 - 12.2018
Senior Manager
Starcom Media Limited, OOH
02.2011 - 08.2016
Manager
Starcom Media Limited Ikeja
01.2010 - 01.2011
Senior Executive
Starcom Media Limited
01.2009 - 12.2009
Media Executive
Starcom Media Limited Ikeja
07.2008 - 12.2008
Media Manager
BrandEye Media Ikeja
07.2006 - 06.2008
MBA - view
NEXFORD UNIVERSITY
HND - Marketing
Lagos State Polytechnic
ND - Business Studies
Lagos State Polytechnic Isolo
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