Adobe Photoshop
Toluwanimi Balogun
Content Marketer
Ibadan,Nigeria
Summary
Innovative Producer with 10+ years of experience in all aspects of media production. Visionary creator, editor, storyteller and business operations manager with demonstrated to take an idea from concept to delivery to produce entertaining and inspiring pieces. Collaborative in working closely with strategic and creative teams to develop and produce quality video content. Expertise in preproduction logistics, planning, production, custom graphics composition, and asset management.
Overview
15
15
years of professional experience
7
7
years of post-secondary education
Work History
Digital/Content Marketing Director
The Skin Games [Remote]
San Jose, CA
05.2017 - Current
- Approved, reviewed and edited content flowing to website.
- Used content management system to analyze user engagement and website traffic metrics.
- Conducted regular content audits to identify gaps and redundancies of content.
- Managed content distribution to online channels and social media platforms.
- Directed content of website by gathering information and integrating data from other departments.
- Utilized analytics and site metrics to determine areas of improvement.
- Collaborated with marketing and design teams to develop and plan site content, layout, and style.
- Stayed on top of industry trends, ensuring company''s digital marketing approach remained innovative and competitive.
- Improved lead generation with engaging email marketing campaigns, tailored to specific customer segments.
- Streamlined content production processes, enabling more efficient use of resources and faster turnaround times.
- Introduced use of editorial calendar that streamlined workflow and ensured timely delivery of high-quality content.
- Organized training sessions for internal stakeholders on best practices in digital content management.
- Conducted regular competitor analyses to identify opportunities for differentiation in market landscape.
- Delivered consistent messaging across all channels by establishing clear brand guidelines and tone of voice standards.
- Created promotional materials that showcased value proposition of our event and competitions.
- Increased brand visibility by implementing effective digital content marketing strategies.
- Optimized website traffic through creation and execution of targeted SEO campaigns.
- Enhanced online presence, utilizing social media platforms for consistent and relevant content sharing.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Conducted market research to identify new opportunities and target markets.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Blogger
Cuul Geek
Ibadan, Oyo
06.2013 - 10.2024
- Pitched blog post ideas to clients and wrote for target audience demographics and preferences across various niches.
- Maintained aesthetics of blog through images and troubleshooting issues.
- Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.
- Implemented SEO strategies to optimize web content for search engines.
- Researched creative topics to write, edit and create layouts for new articles and features.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Optimized blog posts for SEO, resulting in higher search engine rankings and increased organic traffic.
- Updated older blog posts to refresh content, maintain relevance, and improve search engine performance over time.
- Leveraged keyword research tools to identify popular topics for blog post ideas that resonate with target audience.
- Utilized content management systems like WordPress, ensuring smooth website maintenance and publishing processes.
Podcast Producer
The Work from Home Podcast
Ibadan, Oyo
05.2020 - 04.2022
- Found, researched, fact-checked and wrote scripts for relevant topics for production.
- Researched and Booked Guests for interviews
- Recorded, edited and published podcast episodes
- Distributed one podcast episode on top podcasting networks like Apple podcasts, Google Podcasts, Audible and much more every week.
- Promoted podcast episodes on Social Media and Email marketing channels
- Developed compelling storylines for episodes that resonated with target audience demographics and interests.
- Maintained a consistent release schedule by managing time efficiently and prioritizing tasks effectively.
Event Video Producer
TB Pictures
Ibadan, Oyo
01.2013 - 11.2016
- Scheduled shoots and set up filming by communicating with event organizers
- Managed and coordinated post-production video editing, motion graphics design, and quality assurance reviewing.
- Managed capture and editing of video footage to monitor consistency.
- Oversaw creative development and filming of different types of events including school parties, weddings and burials.
- Oversaw logistical aspects from pre-production to post-production.
- Set up for shots according to production schedules, weather and lighting conditions and available equipment.
- Oversaw all aspects of live event coverage, from camera operation to live-streaming setup, capturing memorable moments for various audiences.
- Contributed to the overall success of the company by consistently meeting deadlines, producing high-quality work, and maintaining strong client relationships.
Video Editor
Osun State Broadcasting Corporation
Osogbo, Osun
01.2016 - 10.2016
- Organized assets by collecting data from camera media, transcoding video and audio files and managing file backup to digital asset management system.
- Delivered edits with multiple camera angle choices, titles, graphics, audio and special effects.
- Evaluated and selected scenes for pacing, entertainment value and continuity, trim shots and edit content.
- Contributed editing expertise to online content campaigns and performed commercial editorial work for special programs.
- Played key role in facilitating projects and contributing to every stage of film and video production.
- Delivered edits on time for reviews and final delivery.
- Combined text, video and other composited elements onscreen to create logical, coherent layouts.
- Contributed new ideas and looked for ways to improve content editing and processes.
Video Editor
NYSC Editorial Committee
Osogbo, Osun
01.2016 - 10.2016
- Organized assets by collecting data from camera media, transcoding video and audio files and managing file backup to digital asset management system.
- Delivered edits with multiple camera angle choices, titles, graphics, audio and special effects.
- Played key role in facilitating projects and contributing to every stage of film and video production.
- Developed and managed storyboards, post-production editing and final delivery formats.
- Planned and scheduled crews members and equipment to accommodate filming schedules.
- Exported final cuts and upload to content management system and client platforms.
- Participated in creative meetings to assist in developing ideas and defining project deadlines.
- Reviewed and edited film by selecting best combination of performance, sequencing and timing to tell story.
- Worked with editorial team to develop, produce and edit content for broadcasting.
- Delivered edits on time for reviews and final delivery.
- Combined text, video and other composited elements onscreen to create logical, coherent layouts.
- Increased viewer engagement through skillful use of pacing, rhythm, and transitions in video edits.
- Organized and worked with raw footage from multiple cameras and sources.
Lead Video Editor
University Baptist Church
Ogbomoso, Oyo
09.2011 - 12.2012
- Organized assets by collecting data from camera media, transcoding video and audio files and managing file backup to digital asset management system.
- Evaluated and selected scenes for pacing, entertainment value and continuity, trim shots and edit content.
- Delivered edits with multiple camera angle choices, titles, graphics, audio and special effects.
- Participated in creative meetings to assist in developing ideas and defining project deadlines.
- Developed and managed storyboards, post-production editing and final delivery formats.
- Understood director's artistic vision and maintained alignment with vision throughout editing process.
- Reviewed content for quality control to drive vital technical and editorial corrections.
- Reviewed and edited film by selecting best combination of performance, sequencing and timing to tell story.
Media Team Lead
Higher Ground Baptist Church
Ogbomoso, Oyo
09.2009 - 07.2011
- Captured and recorded audio using Audacity Software
- Prepared for recording sessions by selecting and setting up microphones.
- Performed scheduled prevention maintenance and emergency repairs to keep projection systems in good working order.
- Set up and operated projector hardware and software for a standard experience during church service
- Trained members on how to use EasyWorship software.
- Designed Bulletins and Flyers to match Church Branding.
- Produced and distributed internal and external communications.
Education
B. Tech - Computer Science With Engineering
LAUTECH
Ogbomoso 09.2006 - 07.2013
Skills
Website management
undefinedSoftware
Adobe Premiere Pro
Canva
Adobe Audition
Adobe Premiere Rush
Google Docs
Calendly
Mailchimp
SendinBlue
Timeline
Podcast Producer
The Work from Home Podcast
05.2020 - 04.2022
Digital/Content Marketing Director
The Skin Games [Remote]
05.2017 - Current
Video Editor
Osun State Broadcasting Corporation
01.2016 - 10.2016
Video Editor
NYSC Editorial Committee
01.2016 - 10.2016
Blogger
Cuul Geek
06.2013 - 10.2024
Event Video Producer
TB Pictures
01.2013 - 11.2016
Lead Video Editor
University Baptist Church
09.2011 - 12.2012
Media Team Lead
Higher Ground Baptist Church
09.2009 - 07.2011
B. Tech - Computer Science With Engineering
LAUTECH
09.2006 - 07.2013
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