Toheeb Azeez
Lagos,Nigeria
Summary
Accomplished professional with expertise in brand strategy, planning, consumer experience, media, creative thought development, partnership and execution. Proven track record in building from inception, adaptability, resilience and results.
Strong ability to implement global strategies effectively through innovative approaches, consumer insights, and data analytics.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Marketing Manager
Red Bull
Lagos, Nigeria
06.2020 - Current
- Kickstarted the marketing division of Red Bull in Nigeria
- Built structure and localized global brand strategy in Nigeria by identifying affording target audience, activating audience interests, and winning on occasion, leading to a yearly 15% growth on all brand health parameters.
- Led teams that created unique brand experiences only Red Bull could do in sports and culture marketing.
- Built consumer base and won communities by communities and playgrounds by playgrounds, driving overall brand engagement, reach, and word-of-mouth talkability by over 45% yearly.
- Orchestrated cross-functional synergies to drive overall business growth and sales impact amidst extremely dwindling and tedious Nigerian external economic factors. Recorded highest historical sales in 2021 despite the effects of COVID-19.
- Optimized financial efficiency through partnerships and cost management to positively impact the company's profit and loss account amidst consistent inflation and currency devaluation.
Media Network Manager
Red Bull
Lagos, Nigeria
06.2019 - 01.2022
- Started the media network framework in Nigeria primarily through earned media and collaboration with heavyweight media partners.
- Initiated and produced media content for local and global audiences on Red Bull and partner channels
- Orchestrated the programming channels across owned, managed and earned media.
- Kickstarted and built strategic media partnership relations, including pitches, licensing, live broadcast and content collaborations that have led to broader reach beyond the primary media base of the brand, including SuperSports and MTV Base.
- Ideated and produced Red Bull's historical biggest culture documentary, "Uncredited" as a base to kickstart and drive Red Bull Dance Your Style in Nigeria.
Brand Manager - Stout Category
The Heineken Company (Nigerian Breweries Plc)
Lagos, Nigeria
04.2019 - 06.2019
- Managed stout beer portfolio. Initiated and implemented the Legend “Be Yourself” campaign to appeal to younger consumers. Developed new product label in collaboration with Sales team.
Media Manager
The Heineken Company (Nigerian Breweries Plc)
Lagos, Nigeria
10.2018 - 04.2019
- Designed media communications strategies for thirteen international and local brands in different categories across channels including TV, Radio, OOH, and Print.
- Orchestrated successful media campaigns to maximize market reach, including the UEFA Heineken trophy tour.
Assistant Media Manager
The Heineken Company (Nigerian Breweries Plc)
Lagos, Nigeria
08.2018 - 09.2018
- Supported brand teams with the design of media strategies for various brands.
- Initiated the development of tracking tool for Share of Voice and Spend on Television, Radio, and Out-of-Home.
Junior Brand Manager / Portfolio Communications
Heineken Nederland
Leiden, Netherlands
11.2017 - 04.2018
- Kickstarted the PR and Internal Communication strategies for the cider category; developed the first cider PR plan in the Netherlands
- Supported brand management for Apple Bandit (cider); launched a new Apple Bandit variant and packaging
- Co-developed and implemented Winter and Spring campaigns for the cider category.
Media Support Manager Analyst
The Heineken Company (Nigerian Breweries Plc)
Lagos, Nigeria
05.2016 - 07.2018
- Co-responsible for the development of media communication strategies
- Primarily responsible for media & digital planning and execution of local mainstream brands
- Managed over €30 million media budget
- Designed the B2C e-commerce strategy for the Company
- Co-establish the Digital Engagement Center
- Pioneered two media research to test communication effectiveness.
Analyst, Syndication & Advisory Services
Guaranty Trust Bank Plc
Lagos, Nigeria
12.2013 - 09.2014
- Prepared proposals that won the Bank several multi-million-dollar mandates in finance & acquisition deals.
- Managed the Bank’s mandates for syndicated loan facilities, including escrow accounts, exceeding the Group’s annual profit target by 40%.
- Prepared annual and quarterly investor relations presentations for the Bank’s financial results.
Assistant Products Manager
Guaranty Trust Bank Plc
Lagos, Nigeria
01.2012 - 04.2013
- Managed GTCrea8 (student account), e-Account and Smart Kids Save accounts
- Initiated and implemented a sales promotion framework that resulted in achieving over 110% of target
- Initiated, built and maintained a database of market information for customer segments, including results of a survey of customer needs from market research and competition analysis.
Education
Master of Science - Petroleum, Energy Economics and Finance
University of Aberdeen
United Kingdom 09.2014 - 11.2015
Bachelor of Science - Economics with Operations Research
Crescent University, Abeokuta
Nigeria 06.2007 - 04.2011
Skills
- Brand and Strategy Planning
- Media & Digital Marketing
- Creative Thought Development & Execution
- Partnership
- Project Management with the tenacity to see through completion
- Budget Management
- Business Analysis
- Consumer/Audience Insights
- People and Relationship Management
- Proficient with PowerPoint, MS Word and Excel
Languages
English
Fluent
Affiliations
- Travel
- Cooking
- Cycling
- Running
- Adventure
Accomplishments
IBFCAgusto GTBANK TRAINING
(July – Nov 2013)
₋ Most Committed Participant
₋ Best Team Player
Red Bull
Responsibility, Brand Plan 2020
Certification
Harvard Business School Online
Diploma - Leadership Principles
- Strategic Marketing Management
- Fundamentals of Management Programme
Timeline
Marketing Manager
Red Bull
06.2020 - Current
Media Network Manager
Red Bull
06.2019 - 01.2022
Brand Manager - Stout Category
The Heineken Company (Nigerian Breweries Plc)
04.2019 - 06.2019
Media Manager
The Heineken Company (Nigerian Breweries Plc)
10.2018 - 04.2019
Assistant Media Manager
The Heineken Company (Nigerian Breweries Plc)
08.2018 - 09.2018
Junior Brand Manager / Portfolio Communications
Heineken Nederland
11.2017 - 04.2018
Media Support Manager Analyst
The Heineken Company (Nigerian Breweries Plc)
05.2016 - 07.2018
Master of Science - Petroleum, Energy Economics and Finance
University of Aberdeen
09.2014 - 11.2015
Analyst, Syndication & Advisory Services
Guaranty Trust Bank Plc
12.2013 - 09.2014
Assistant Products Manager
Guaranty Trust Bank Plc
01.2012 - 04.2013
Bachelor of Science - Economics with Operations Research
Crescent University, Abeokuta
06.2007 - 04.2011
Harvard Business School Online
Diploma - Leadership Principles
- Strategic Marketing Management
- Fundamentals of Management Programme
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