Tobiloba Adesile
Marketing Campaign Manager
Lagos, Nigeria
Summary
Dedicated Marketing professional with a history of delivering and implementing exceptional, strategic and tactical marketing campaigns to drive engagement and sales. Well-versed in both online and traditional marketing approaches, skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
Work History
Marketing Campaign Manager-Offline Activations
Chipper Cash
Lagos
05.2022 - 02.2023
- Led the execution of offline marketing plans and tracked performance on the agreed metrics.
- Managed, coordinated, and tracked offline campaigns.
- Continually maintained and improved company's reputation and positive image in markets served.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Led vendors management and followed up with other relevant parties on task completion.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Managed and coordinated photoshoots, video shoots, and content creation events.
- Engaged and managed relationships with third-party agencies during campaigns.
- Drove CSR events and worked with photographers and videographers during during the events.
- Organized and supervised marketing activations and live events
- Worked closely with the Director of Country Growth on all required campaigns and researches.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Compliance Administrator/KYC & Onboarding Analyst
Chipper Cash
Lagos
10.2021 - 04.2022
- Responded to customer inquiries regarding KYC and onboarding procedures.
- Monitored and assessed compliance risks associated with customer transactions/usage of the product.
- Collected detailed notes on investigations and other communication with customers to adhere to legal requirements and enhance recordkeeping.
- Supported the onboarding and due diligence team with information collection for customer due diligence, enhanced due diligence. KYC, KYB, and periodic reviews.
- Supported the onboarding and due diligence team with completion of customer information documentation
- Gathered data from various internal and external sources (customers and existing electronic files) to complete KYC and KYB
- Reviewed the database of customers flagged for watchlist screening.
- Advised customers on compliance fraud and investigations, as well as potential remedies and required actions.
Business Development Manager
Driving Solution Nigeria Limited
Lagos
06.2021 - 10.2021
- Generated new product with marketing initiatives and strategic plans.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Kept client notes and updated account information in company databases.
- Developed process to analyze customer feedback to incorporate insights into product development strategies.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Represented company and promoted products at conferences and industry events.
- Built relationships with customers and community to establish long-term business growth.
- Facilitated business by implementing practical networking techniques.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
KYC Analyst (Contract)
Chipper Cash
Lagos
04.2020 - 09.2021
- Manual verification of KYC documents.
- Worked closely with other analysts and the team Lead in the KYC verification process following the laid down guidelines.
- Also worked on coordinated verification processes with other KYC analysts.
- Facilitated communication with onboarding team to gather information and onboarding documentation.
- Supported KYC processes for prospective and existing customers.
ICT Support and Facility Manager
Workstation International Co-work Limited
Lagos
05.2018 - 05.2021
- Conducted daily inspections of facility grounds, external structure, systems, and equipment.
- Supervised staff of 10 in day-to-day activities.
- Oversaw all aspects of equipment installation, maintenance, and repair for both internal and external services.
- Managed parking and transportation systems by monitoring parking areas and transport services to promote easy accessibility for staffs and the workspace clients.
- Monitored electricity, diesel and water systems for proper function to minimize costs.
- Oversaw finances and made recommendations to reach or exceed budget in unforeseen circumstances.
- Managed security and access control by overseeing surveillance camera, alarm and card access systems for facility safety and security.
- Tracked and documented operational and financial records to perform analysis of performance and costs.
- Maintained inventory and ordered supplies to keep facility resources readily available.
- Coordinated with cleaning and janitorial services to keep facility clean and presentable for the workspace community members.
- Handled workspace community members' relations by addressing complaints and concerns quickly to promote facility satisfaction.
- Oversaw annual budget to handle supply, labor and maintenance needs.
- Coordinated with vendors and contractors to arrange services and repairs to be completed on time and to desired quality levels.
- Ordered, maintained and distributed supplies and inventory.
- Maintained facility grounds, equipment and safety compliance.
- Developed and oversaw budgets for facilities and worked within cost restraints.
- Established and maintained relationships with external vendors for prompt restocking of needed items and supplies.
- Prepared reports and schedules with accuracy.
- Created and implemented operational policies, processes and procedures to keep facilities running smoothly.
- Reviewed and oversaw construction and renovation projects.
- Negotiated contracts with vendors to obtain favorable and cost-effective terms and conditions.
- Oversaw building automation system and monitored HVAC, security and audio-visual systems, maintaining functionality of equipment.
- Led facility management staff and consultants in producing business plan that focused on facility operations.
- Evaluated facility operations and personnel for safety and health regulations compliance.
- Actively involved in setting up and managing company’s events.
- Liaised with the internet service provider and other vendors to maintain agreed SLA by monitoring and tracking services.
- Oversaw and maintained all IT equipment such as PCs, printers, servers, routers, switches, access control system, wireless access points and telephone service.
- Recommended improvements to existing IT support systems and equipment.
- Oversaw clients and services on the Remote Authentication Dial-In User Service (RADIUS) Manager.
- Setup and managed clients on Biostar (biometrics data capturing tool) and updated them as required according to their various access levels for controlled access card entry.
- Allocated, managed and maintained Unifi Access Points around all locations of the organization.
System Administrator
Marbletouch Technologies
Lagos
05.2017 - 04.2018
- Managed all computers and network infrastructures.
- Installed important security and functionality patches to maintain optimal protections against intrusion and system reliability.
- Established network specifications and analyzed workflow, access, information and security requirements.
- Designed proactive preventive maintenance schedules to prevent unnecessary downtime and hardware faults.
- Managed onboarding and offboarding of employees.
- Served as subject matter expert on proposed technology purchases.
- Worked with users to determine areas of technology in need of improved usability.
- Adopted cost-effective, useful solutions to implement into current systems.
- Provisioned new software and hardware for use, following established security policies.
- Oversaw file system and storage upgrades while safeguarding data integrity and redundancy.
- Orchestrated integration and communication of software upgrades.
- Configured and tested Windows Server operating systems with roles features.
- Performed software installations and upgrades to UNIX or Windows operating systems.
- Detailed upcoming software upgrades and system sprints to team members.
- Attended meetings to deliver status reports to key stakeholders.
- Spearheaded inventory control measures to replenish and maintain IT equipment.
- Install and configure new computer hardware.
- Connected printers to the network and configured scan to email protocol.
IT Consultant
Philarc Enterprise Nigeria Limited
Lagos
02.2016 - 04.2017
- Consulted for the organization on IT equipment recommendations and preferred operating systems.
- Trained IT support staff on operating systems installation and printer installation and configuration.
- Implemented and managed operating systems and software, security systems and intrusion detection systems.
- Contributed to project cost estimates and budgets based on assessment of client needs.
- Developed clear specifications for project plans using customer requirements.
- Contributed ideas and suggestions in team meetings and delivered updates on deadlines, designs, and enhancements.
IT Support Officer (NYSC)
Ministry of Science and Technology
Lagos
02.2015 - 01.2016
- Organized and detail-oriented with a strong work ethic.
- Resolved problems, improved operations and provided exceptional service.
- Proven ability to learn quickly and adapt to new situations.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Gained extensive knowledge in data entry, analysis and reporting.
- Cultivated interpersonal skills by building positive relationships with others.
- Worked well in a team setting, providing support and guidance.
- Proven ability to develop and implement creative solutions to complex problems.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Learned and adapted quickly to new technology and software applications.
- Developed strong communication and organizational skills through working on group projects.
- Developed and maintained courteous and effective working relationships.
Education
Bachelor of Engineering - Computer Engineering
Olabisi Onabanjo University
Ogun State, Nigeria 01.2009 - 07.2014
Skills
Marketing campaigns
undefinedAccomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Achieved expanded brand visibility and awareness by coordinating successful sponsored events within and outside Lagos.
- Improved customer offline experience by providing engagement activities for customers at offline events.
- Exhibited Planned and executed successful CSR events to support children in going back to school and flood victims in going back to their homes.
- Improved product features and reduced customer complaints by bringing feedbacks from customers at offline events to the products operations team.
- Coordinated sponsored events in Abuja, the Capital city of Nigeria, and in Southern Nigeria, Port-Harcourt, Rivers State, expanding Chipper's footprints across Nigeria.
- Worked effectively with the other team members to grow the followers of chippercashapp_ng on Instagram from about 15k followers to over 17k followers within a week during a sponsored event in Abuja. This was a result of a weeklong activity on socials towards that event in September 2022.
- Launched a monthly event (Chipper Connect) that brought together, customers, staffs and potential customers.
Certification
ICA Associate Membership
Hobbies
Exploring ideas
Learning new things
Problem solving
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Google Technical Support Fundamentals
02-2023
ICA Associate Membership
09-2022
Udemy - Introduction to Google Cloud
09-2022
Udemy - Business Fundamentals: Marketing Strategy
05-2022
Marketing Campaign Manager-Offline Activations
Chipper Cash
05.2022 - 02.2023
Compliance Administrator/KYC & Onboarding Analyst
Chipper Cash
10.2021 - 04.2022
Business Development Manager
Driving Solution Nigeria Limited
06.2021 - 10.2021
KYC Analyst (Contract)
Chipper Cash
04.2020 - 09.2021
ICT Support and Facility Manager
Workstation International Co-work Limited
05.2018 - 05.2021
System Administrator
Marbletouch Technologies
05.2017 - 04.2018
IT Consultant
Philarc Enterprise Nigeria Limited
02.2016 - 04.2017
IT Support Officer (NYSC)
Ministry of Science and Technology
02.2015 - 01.2016
Bachelor of Engineering - Computer Engineering
Olabisi Onabanjo University
01.2009 - 07.2014
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