Strategic and results-oriented marketing expert with over 6 years of experience in creating marketing copies, driving brand awareness, lead generation, and revenue growth for web development and technology companies. Proven track record in developing and implementing comprehensive marketing strategies, conducting market research, and creating compelling marketing collateral. Possesses a deep understanding of digital marketing channels, including SEO, social media, content marketing, and email marketing. I am eager to contribute to your brand's success by staying abreast of industry trends and identifying opportunities for innovation.
Hi, I’m
Tiwalade J. Okedara-Kalu
Marketing Manager
Ibadan,OY
Summary
Overview
6
years of professional experience
Work History
BlueCart Inc.California, USA
Senior SEO Content Marketing Specialist
06.2022 - 10.2023
Job overview
- Developed and executed comprehensive content marketing strategy that increased organic website traffic from 28,000 views per month to 54,000 views per month.
- Conducted keyword research and optimized on-page content for 100+ high-traffic pages, resulting in a 92% increase in organic search rankings.
- Created more than 300 articles, with about 50 ranking in first 3 positions on SERPs. The remaining are ranking within first 3 pages of Google search result pages.
- Drafted and published 50+ cornerstone pieces of content that increased inbound marketing leads by 75%.
- Designed conversion funnels and lead magnets that turned inbound leads to inbound sales by 82%.
- Created over 50 eBooks and marketing templates.
- Designed and optimized several email marketing campaigns with GetResponse, which increased CTR rate by 78%.
- Collaborated with cross-functional teams to create engaging video and social media content that drove brand awareness and engagement.
- Utilized marketing tools like SEMrush, UnBounce, Google Search Console, and Google Analytics to optimize blog content and improve search rankings of website Posting documents to website with related eye-catching.
LinbitMadrid, Spain
Social Media Manager
08.2022 - 02.2023
Job overview
- Increased social media engagement by 30% through implementing a targeted content strategy and creating visually appealing graphics.
- Created a social media calendar to manage content posting and editing.
- Utilized Hubspot, Canva, and video editing tools to design social media graphics.
- Managed and grew a social media following of 5000+ across multiple platforms by creating and executing successful campaigns and promotions. Implemented social media analytics tracking and regularly presented insights to senior
InCountryUkraine
Freelance Technical Copywriter
06.2022 - 12.2022
Job overview
- Writing articles and columns for company's blog, site, and external resources
- Participation in development of content strategy.
- Creating and publishing engaging posts for various social networks, including Facebook, Twitter, and Instagram, increased social engagements by 45%.
- Optimizing social media posts (language, tone, message) based on audience's (business owners/founders, C-level of global software companies) behaviors
- Using social media marketing tools such as Hootsuite
- Selecting appealing images and videos to complement text
Soft Freight LogicDubai
Brand Copywriter
04.2022 - 11.2022
Job overview
- Researched several logistics industry trends and statistics and created opinion pieces from the research.
- Reached out to logistics industry leaders and conducted interviews. These interviews were converted into blog posts, social content, and lead magnets.
- Collaborated with design and marketing teams to develop and execute effective content marketing strategies, resulting in a 25% increase in lead generation and customer acquisition.
- Developed and maintained a content calendar, consistently delivering high-quality blog posts, social media updates, and email newsletters, resulting in increased brand awareness and customer engagement.
BD ElectronicsMalta
Digital Marketing Specialist
03.2022 - 06.2022
Job overview
- Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements.
- Optimized company website to improve organic keywords ranking from 400 to 3600. Also improved user experiences and conversion rates by 45%.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Conducted market research by analyzing industry trends, consumer demographics, and competitor activities to inform marketing strategies.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
Silverline NetworkAlberta, Canada
Project Manager
02.2020 - 05.2022
Job overview
- Recruited web designers, social media managers, content creators, and SEO specialists to work on the project.
- Helped with conceptualizing ideas for the project.
- Developed and implemented a comprehensive marketing strategy that increased brand recognition by 40% and drove customer engagement through social media.
- Reached out to other non-profit organizations and brokered partnership deals.
- Collaborated with cross-functional teams to develop and launch a successful rebranding campaign, resulting in a 15% increase in sales and a stronger brand identity.
GeekflareCalifornia, USA
Tech Blog Writer
03.2018 - 10.2018
Job overview
- Authored articles on various technology topics, reaching an audience of over 100,000 readers through search engine optimization strategies and engaging content.
- Utilized the WordPress CMS for editing and publishing content.
- Optimized content for SEO. Made sure the content followed on-page SEO best practices: edited HTML, added ALT text to images, and optimized keywords.
- Collaborated with a team of designers to produce visually compelling and informative infographics, increasing engagement on social media channels by 30%.
- Managed editorial calendar and content production schedule, ensuring timely delivery of articles while maintaining high editorial standards and accuracy.
Education
University of IbadanIbadan, Nigeria
Doctor of Veterinary Medicine from Veterinary Medicine
03.2023 - 04.2023
University Overview
- Completed a rigorous curriculum that included coursework in anatomy, pharmacology, microbiology, and animal behavior.
- Participated in multiple clinical rotations, providing compassionate and effective care to a variety of animal species under the supervision of licensed veterinarians.
- Conducted research on the efficacy of a novel treatment for feline diabetes, presenting findings at a national veterinary conference and contributing to a published paper in a peer-reviewed journal.
- Served as a volunteer at a local animal shelter, providing medical care and behavioral assessments to animals in need and assisting with adoption events and fundraising efforts.
Skills
Content Creation
Timeline
University of Ibadan
Doctor of Veterinary Medicine from Veterinary Medicine
03.2023 - 04.2023
Social Media Manager
Linbit
08.2022 - 02.2023
Senior SEO Content Marketing Specialist
BlueCart Inc.
06.2022 - 10.2023
Freelance Technical Copywriter
InCountry
06.2022 - 12.2022
Brand Copywriter
Soft Freight Logic
04.2022 - 11.2022
Digital Marketing Specialist
BD Electronics
03.2022 - 06.2022
Project Manager
Silverline Network
02.2020 - 05.2022
Tech Blog Writer
Geekflare
03.2018 - 10.2018
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