Titilope Odeyinka

Resourceful and strategic business associate with a First Class background in Psychology and proven experience across branding, research, and business strategy. Adept at driving client transformation, leading market research, and developing high-impact proposals generating significant revenue. Skilled in storytelling, behavioral insight, and content strategy, with strong interests in socially conscious business, women's health advocacy, and sustainable innovation.

Head of Programmes, Exsilio 4.0, (02/23 – 05/23)

• Led a 20+ volunteer team to plan and execute a career inspiration event for 1,500+ attendees
• Secured 20% increase in sponsorships through stakeholder engagement

Head of Quality Control, PAADC, (11/19 – 10/20)

• Directed storytelling and brand communication quality for a 3-day virtual conference, with over 3,000 attendees
• Ensured all communications met high editorial and design standards
• Led a team of 5 to achieve this success

Founder, Weekly Digest with Titi (Substack), (02/22 - 12/22)

• Published monthly essays exploring culture, identity, and career through a Gen Z lens.
• Recommended content that drove engagement for brands like Netflix, The Cut, and Wired.

Naija Independence Day Campaign (Check)

• Lead researcher and storyteller for digital campaign highlighting Nigeria’s post-independence milestones

Stears

From deniers to believers: Controlling the climate change narrative

Undergraduate Research Project, University of Lagos

• Explored the project topic titled, 'Self-Esteem And Religiosity As Correlates Of Risky Sexual Behavior Among Undergraduates',
• Conducted original research in applied psychology using statistical tools (SPSS)

Internal Research Projects, Check

• Currently leading research on customer experience optimization
• Led discovery and user research for SaaS product development and business strategy formation