Augustina, Ifeyinwa Sobola

Customer portfolio Management; liaising and coordinating cross-functionally to fulfil customers' needs and expectations

• Infrastructure and capacity building for customers – developing initiatives to sustainably drive customer satisfaction and loyalty -
• Driving customer performance - defining targets and rewards
• Business development: sharing insights on market information, coordinating business strategy, goals and plans to achieve profitable sales and KPIs
• Leading customer retention and experience engagements.
• Implemented strategic initiatives for improved customer engagement (loyalty schemes etc).
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• Established strong client relationships by providing exceptional customer service.
• Developed new business opportunities for enhanced revenue generation.
• Achieved high customer satisfaction with regular follow-ups and updates.
• Managed complex client portfolios to maintain profitable relations.
• Increased client retention, fostered trust and loyalty by resolving complaints efficiently.
• Organised team meetings, facilitated effective communication among members.
• Delivered tailored solutions creating positive client experiences.

• Increased market presence by restructuring the regional distribution channels.
• Analysed sales data, identifying trends in consumer behaviour, seasons to secure trade volumes
• Developed relationships with distributors to foster business growth
• Strengthened customer loyalty with exceptional sales programmes, incentives, rebates etc .
• Worked cross-functionally to improve operational processes for enhanced distributor experience
• Implemented operational procedures to increase efficiency.
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• Leading the strategic process for the brands portfolio, in alignment with Group strategy, providing local intelligence driven by consumer insights, market trends and competition benchmarking
• Managed agency relationships for successful campaign launches.
• Developed strategies to increase demand and maintain shelf presence across the trade channel
• Developed annual brand and trade marketing investment plans as well as budget in line with global and BU strategies, while ensuring that agreed short- and long-term brand targets are achieved in an efficient & effective approach that grows brand equity
• Increased brand awareness by developing and implementing integrated marketing strategies.
• Developed and implemented consumer centric campaigns and execution of brand business plans
• Enhanced customer engagement with digital marketing initiatives.
• Lead the thought and implementation process for new product launch, trade introductory offers and engagements to drive brand adoption
• Develops communication and media briefs; liaised with experienced Marketing Communication Agency to manage campaigns, develop media strategy; monitor campaigns and measure media effectiveness
• Coordinates activities associated to organization participation at tradeshows, exhibitions and events

• Manage and supervise teams to perform optimally to grow the brands within the portfolio in Mauritania, Senegal, Gabon, Gambia and Nigeria
• Organize, manage and conduct special projects and event such as product/ project launches, formal openings, trade and consumer promos etc
• Develop and present proposals, strategies, plans on marketing communications relevant to client's objectives and the specific needs
• Which includes: media, creative, PR, events etc
• Develop creative insights and concepts required for the successful and professional execution of marketing jobs
• Research analysis and documentation of trends through market surveys which includes competitive activities, reviews, procurement, socio-political relevance, habits, attitudes
• Stimulating winning business strategies to ensure growth and sustenance of the business with a focus on profitability
• Ensuring that financial matters are properly executed i.e
• Sourcing of quotes, development of estimates, raising of invoices, pursuit of prompt payment (including pre-payment where relevant) and other credit control measures.

• Interface and manage relationship between Agency and Client
• Articulate the needs of Clients and promote ideas both within Agency and to Client
• Analyze competitive activities and consumer trends as it relates to specific Clients and inform respective Clients
• Convey strategic plans for brands/ Clients to other departments within the Agency
• Assist Clients in planning and implementing communication goals while forecasting Agency's income
• Understanding Client's business, brands and the professional/ethical practices within their sector
• Ensuring effective and profitable execution of Client's briefs.