Chuxy Daniel
Surulere
Summary
Proactive and achievement-oriented Digital Executive bringing over a decade of marketing and leadership experience with special emphasis on helping sales & marketing clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Digital Marketing Executive
LaHee Corporations
08.2023 - Current
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
- Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
- Streamlined marketing automation processes, resulting in increased efficiency and reduced costs.
- Improved lead quality by developing targeted content for each stage of the buyer''s journey.
- Supported new client acquisition with superior strategy and world-class presentations.
- Developed successful email marketing campaigns for enhanced customer engagement and retention.
- Expanded market reach by researching new channels, identifying emerging trends, and capitalizing on growth opportunities.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 98.6%.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with overall business objectives.
- Enhanced brand awareness through the creation of compelling social media content and daily management of company profiles.
- Implemented effective pay-per-click advertising strategies to drive targeted traffic and generate leads.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Managed the end-to-end execution of various digital marketing projects, ensuring timely delivery within budget constraints.
- Evaluated competitor strategies to identify gaps in the market and capitalize on untapped opportunities.
Digital Marketing Strategist
The Lions' Den
02.2021 - 06.2023
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
- Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
- Managed social media platforms for optimal engagement, sharing relevant content that resonated with the target audience.
- Boosted online engagement 95.9%.
- Led a 32-person cross-departmental staff to develop and execute all digital and social marketing initiatives.
- Drove $202,490 in revenue through new social media and website advertising innovations in 2022.
- Maintained day-to-day operations of company website with average of $123,412 in ticket sales and 155,244 visits per year.
- Researched and applied analytics and website SEO techniques to increase online exposure by 93.7%.
- Redesigned and published web pages with wix and carrd.
Customer Service Representative
Kromium Limited
05.2018 - 01.2021
- Handled customer inquiries and suggestions courteously and professionally.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Created and maintained detailed database to develop promotional sales.
- Bolstered customer retention by creating and offering unique discount options and inspiring interest in new product lines.
- Followed-through on all critical inter-departmental escalations to increase customer retention rates.
- Investigated and resolved accounting, service and delivery concerns.
- Developed and updated databases to handle customer data.
- Enhanced productivity levels by anticipating needs and delivering outstanding support.
- Sought ways to improve processes and services provided.
- Promoted superior experience by addressing customer concerns, demonstrating empathy, and resolving problems swiftly.
- Followed up with customers about resolved issues to maintain high standards of customer service.
- Responded to customer requests, offering excellent support and tailored recommendations to address needs.
Sales Associate
Numerique Limited
06.2012 - 05.2014
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Managed returns, exchanges and refunds in accordance with store policy.
- Prepared merchandise for sales floor by pricing or tagging.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Helped customers locate products and checked store system for merchandise at other sites.
- Provided positive first impressions to welcome existing, new, and potential customers.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
- Engaged with customers to build rapport and loyalty.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
- Solved customer challenges by offering relevant products and services.
- Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.
- Collaborated with team members to improve overall store performance, sharing best practices, and offering support as needed.
- Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
- Created inviting environment for customers by maintaining store organization and cleanliness.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
Sales Clerk
Sports Station Limited
05.2011 - 02.2012
- Maintained a clean, organized sales floor to promote a pleasant shopping experience for customers.
- Developed strong relationships with customers, driving repeat business and loyalty.
- Processed transactions quickly and accurately, maintaining a high level of customer satisfaction.
- Kept front check out area clean and organized for efficient service.
- Created and constructed product displays to attract customers to new products, increasing total weekly sales by 82%.
- Reduced losses due to shrink and damaged goods by 55% with continuous shelf checks and store surveillance.
- Assisted over 676 customers daily with buying experience to increase customer satisfaction ratings by 75%.
- Exceeded over 195,000 in sales quotas, successfully achieving recognition for outstanding performance.
Education
Bachelor Of Science - Marketing
University of Port Harcourt
Rivers, Nigeria09.2019
SSCE - O, Level
Shalom Kliffon Secondary School
Lagos, Nigeria07.2010
First School Leaving Certificate - FSLC
Kliffon Nursery & Primary School
Lagos, Nigeria07.2004
Skills
- Keyword Research Analysis
- Content Marketing Strategy
- Email marketing campaigns
- Search Engine Optimization
- Google Analytics Setup
- Google Analytics understanding
- Digital Branding Strategies
- Copywriting and editing
- E-commerce Marketing
- Data-driven decision-making
- Landing Page Design
- Viral Marketing Techniques
- Online Reputation Management
- Marketing Automation Tools
- Graphic Design Abilities
- E-Newsletters
- Affiliate Marketing Management
- Agile project management
- Mobile Marketing Tactics
- Video Marketing Techniques
- Webinar Creation and Promotion
- Podcast Production and Promotion
- Conversion Rate Optimization
- Influencer Marketing Strategies
- Virtual Event Planning
- Social Media Marketing
- Social Media Campaigns
- SEO Optimization
- Microsoft Office
- Competitor Analysis
- Content Development
- Google Analytics
- Brand Promotion
- Brand-building strategies
- Digital Marketing
- Strategic Planning
- Marketing campaigns
- Market Trends Analysis
- Product Promotion
- Campaign Management
- Market Analysis
- Marketing Strategy Development
- Market Penetration
- Creative and Innovative
- Corporate Communications
- Customer Relationship Management (CRM)
- Marketing and Advertising
- Service Promotion
- Relationship Building
- Public and Media Relations
- Marketing Plan Development
- Marketing campaign development
- Lead Generation Campaigns
- Google Adwords
- Performance Evaluations
- Pricing Strategies
- Price Structuring
- Data Analytics
- Customer Buying Habits
- Contract Negotiation
- Brand Development
- Sales Forecasting
- Decision-Making
- Business Needs Analysis
- Cross-departmental Alignment
- Customer Retention Strategies
- Product Development
- Proposal Development
- Brand positioning
- Promotional Events
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 67 staff members.
- Documented and resolved advertising campaign which led to increase in revenue.
- Achieved increased online engagement by completing content creation with accuracy and efficiency.
- Achieved publishing success through effectively helping with creation ideas.
- Collaborated with team of 25 in the development of LaHee Corporations rebranding.
- Resolved product issue through consumer testing.
- Achieved landing page design by introducing carrd for landing page creation tasks.
Certification
- Member, National Institute of Marketing Nigeria, 2022
- Member, Expertnaire Affiliate Marketers, 2021
Languages
English
Bilingual or Proficient (C2)
Igbo
Bilingual or Proficient (C2)
Yoruba
Advanced (C1)
Timeline
Digital Marketing Executive
LaHee Corporations
08.2023 - Current
Digital Marketing Strategist
The Lions' Den
02.2021 - 06.2023
Customer Service Representative
Kromium Limited
05.2018 - 01.2021
Sales Associate
Numerique Limited
06.2012 - 05.2014
Sales Clerk
Sports Station Limited
05.2011 - 02.2012
Bachelor Of Science - Marketing
University of Port Harcourt
SSCE - O, Level
Shalom Kliffon Secondary School
First School Leaving Certificate - FSLC
Kliffon Nursery & Primary School
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