Temitope Akanji Sanni
Sales, Marketing And Distribution
Lagos,Nigeria
Summary
Customer-oriented General Manager with over16 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
18
18
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
General Manager - Nigeria Market
Eva Group (Spain)
Lagos, Lagos
06.2018 - Current
- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
- Drive year-over-year business growth while leading operations, strategic vision and long-range planning.
- Developed effective business plans to align strategic decisions with long-term objectives.
- Designed modern employee recognition program to boost productivity and improved morale.
- Managed budget implementations, employee reviews, training, schedules and contract negotiations.
- Direct successful operational turnaround, eliminating expiration or wastage.
- Developed and maintained relationships with customers and suppliers through account development.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.
- Reduced costs, managed delivery schedules and performed risk analysis to improve overall profitability.
Country Sales Manager - Nigeria
Unique Worldwide Limited
Lagos, Lagos
05.2016 - 06.2018
- Reduced allowance spending by 30% by improving timing and quality of operational processes.
- Surpassed growth targets and revenue projections by coordinating and planning product sales initiatives.(Trade Loyalty Programs)
- Owned all aspects of sales planning, development, and team and account management for the Nigeria market.
- Promoted sales of Drive Brands and New products to achieve revenue targets, bringing in $10m in 3 years average sales revenue.
- Monitored regional performance, analyzed sales data and review with the distribution team on area that lack coverage.
- Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
- Capitalized on solutions presented by Dynamics 365 CRM software to enhance lead prospecting and sales management.
- Built deep relationships with sales managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
National Sales Coordinator
Blue Arrow Nigeria Limited
Lagos, Lagos,Nigeria
01.2014 - 04.2016
- Maintained and organized customer database of over 1,500 clients nationwide.
- Increased sales volume and expanded product line to open markets, new retailers, clubs, restaurants and natural food chains.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Monitored sales team performance, analyzed sales data and reported information to area managers.
- Provided recommendations to promote brand effectiveness and product benefits, resulting in securing 100 long-term new accounts.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Performed analysis of competition to determine strengths and weaknesses as compared to our existing or new products.
- Grew market penetration and sales figures by leveraging supplier relationships and personally overseeing negotiations resulting in 80% revenue increase.
- Grew market penetration and sales figures by leveraging supplier relationships and personally overseeing negotiations resulting in [Number]% revenue increase.
Distribution Development Manager
Blue Arrow Nigeria Limited
Portharcourt - Southeast, River
08.2013 - 12.2014
- Developed and maintained courteous and effective working relationships with key distributors
- Planning, assessment, appointment and evaluate of Key Distributors pan-Nigeria, in-line with the organizational objective.
- Responsible for developing and implementing trade terms with key distributors
- Design and implement an integrated distribution management system within key Distributors operations.
- Setting the pricing structure for the Key Distributors in line with their Return on Investment (ROI)
- To support framework process for the Regional Team in developing trade program (Wholesale TLP, Retail TLP to meet objectives set for the key distributors per region).
- Analyze business performance of the company with competition in the markets where key distributors are available.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Worked flexible hours; night, weekend, and holiday shifts.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Management of credit facilities, debt recovery and general accounts management of KDs. Work collaboratively with Sales & Marketing Finance Team to reduce risk and exposure.
- Drove operational improvements which resulted in savings and improved profit margins.
Regional Sales Manager
Blue Arrow Nigeria Limited
Ibadan - Southwest, Oyo
01.2011 - 07.2013
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments.
- Accomplishes regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
- Delivered consistent and relevant feedback to sales personnel to improve telephone and selling skills.
- Targeted prospects in other territories through careful research of competitor products, services and trends.
- Held weekly meetings with director to identify techniques to overcome sales obstacles.
- Made onsite sales calls to prospective customers to help sales representatives close lucrative deals.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Field Marketing Manager
Vlisco Helmond B.V - Nigeria Market
Middlebelt and SW, Abuja and Lagos
11.2008 - 12.2010
- Increase product visibility, awareness and selling out of the Vlisco brand and her products to the target consumer via selected outlets.
- Conducted a real time market research to get the perception and desire of the target customers.
- Led development and implementation of company-level marketing plans to achieve revenue and brand exposure goals.
- Developed aggressive marketing objectives for sales, ROI and brand loyalty.
- Developed brand message and shared with target market to draw in clientele.
- Generated leads and created brand awareness in new markets for all the skus and seasonal designs.
- Survey various markets across the country to know the different textiles in the market, what is more accepted or bought and monitor the performance of sales in various market by consulting with merchants.
- To study and develop sales point in an emerging potential communities or areas before competitor’s entry.
- Provide relevant guidance and advice to merchants selling the products of the organization.
National Sales Analyst
Great Brands Nigeria Limited
Lagos, Lagos
08.2007 - 10.2008
- Analyze percentage sales contribution of brands by Regions or Area to total sales to determine the competitive rates and performance of each brand.
- Analyze monthly sales percentage by volume and value to determine the sales trend against the co-plan.
- Strategize way to increase the sales of new products by aggressive market penetration and innovations.
- Facilitate promotional activities to boost sales of a brand whose performance tends to be declining.
- Participated in team-building activities to enhance working relationships.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Recommend key performance indicators for brands, customer, areas, regions, and touch points.
Area Sales Manager
Great Brands Nigeria Limited
Lagos, Lagos, NIgeria
11.2006 - 07.2007
- Full Responsibility for Sales, Stock Control and distribution targets and achieve within assigned budgets.
- Review Sales and productivity/Efficiency of the Field Force and report to RM during weekly review.
- Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
- Introduced new products to market, create awareness, increased both numeric and weighted distribution, make products breakeven within a projected period.
- Grew vendor sales quarterly, yearly and surpassed goals, using forward-thinking management approaches and close monitoring of sales team and market indices.
- Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Sales Auditor
Great Brand Nigeria Limited
Lagos, Lagos,Nigeria
09.2005 - 10.2006
- Compiled general stock inventory entries on short schedule with 100% accuracy.
- Tracked funds, prepared deposits and reconciled accounts.
- Computed taxes owed by applying prescribed rates, laws and regulations.
- Identified management control weaknesses and provided value added suggestions for remediation.
- Coordinated restocking of sales depot with current merchandise and accurate products for current promotions.
- Actively engaged customers to provide general assistance and information on field sales team.
- Promoted customer loyalty and consistent sales by delivering friendly service and knowledgeable assistance.
- Facilitate payments refund for returned items, processed exchanges and offered store credit to achieve customer satisfaction.
- Spoke to customers in native language to increase loyalty and establish relationships.
- Answered product questions with up-to-date knowledge of sales and store promotions.
- Helped customers complete purchases, locate items and join reward programs.
- Increased sales by offering advice on purchases and promoting additional products.
Administrative Assistant
Ministry of Finance
Owerri, Imo State
09.2004 - 08.2005
- Coached new employees on administrative procedures, company policies and performance standards.
- Executed record filing system to improve document organization and management.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities and communicate instructions.
- Supported efficient meetings by organizing spaces and materials, documenting discussions and distributing meeting notes.
- Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data.
- Generated reports and typed letters in Word and prepared PowerPoint presentations.
- Organized weekly staff meetings and logged minutes for corporate records.
Education
Master of Arts - Public Administration
Lagos State University
Ojo, Lagos Nigeria 05.2004 - 07.2006
Bachelor of Science - Economics
Lagos State University
Ojo, Lagos Nigeria 09.1998 - 07.2002
Skills
Emerging markets
Accomplishments
- Eva Group Limited (Spain) 2021 – Nigeria. Accomplishment: Al-time sales Value $10m in Nigeria market
- Eva Group Limited (Spain) 2019 – Nigeria Notable Accomplishment. - Record high sales Volume in Nigeria market - 100% business value growth in 3years - Successful introduction of profitable new range.
- Unique Worldwide Limited – Country Manager. Notable Accomplishment. Success launch of Flirt Vodka (Power Brand – Bulgaria) - From 200cases to 5,000cases Average monthly (2017)
- Blue Arrow Nigeria Limited – Distribution Development Manager. Notable Accomplishment: Major channel contribution to Organization - $2.5m Achievement (Aug,2014).
- Blue Arrow Nigeria Limited – Best Regional Sales Manager. Notable Accomplishment. Increase Sales value from average $250,000 to $450,000 (2011-2013).
- Vlisco Nigeria Limited - Team Leader Award. Notable Accomplishment. Recognition for team performance within territory (2008-2009).
- Great Brands Nigeria Limited - Golden Flag Award. Notable Accomplishment. Recognition for outstanding performance (2006-2007).
Certification
WINERY OWNER, INTERNATIONAL ASSOCIATION OF PROFESSIONS CAREER COLLEGE : November - December 2022
Travelling, Reading, Playing games
Travelling: I love travelling family vacations to experience new places, cultures, language, ancients history and their cuisine. It's gives me a different perceptive to life.
Reading: Help renew my mind, give me a clearer understanding to matters and motivate me in the pursue of my goals. I read more of educational or inspirational books. Sometime i read fantasy and thrillers.
Player games: Family times for me is everything, especially with my two boys, they love play soccer. While we sometime play indoor games with wife and family friends.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
People who succeed have momentum. The more they succeed, the more they want to succeed, and the more they find a way to succeed. Similarly, when someone is failing, the tendency is to get on a downward spiral that can even become a self-fulfilling prophecy.
Tony Robbins
Timeline
WINERY OWNER, INTERNATIONAL ASSOCIATION OF PROFESSIONS CAREER COLLEGE : November - December 2022
12-2021
General Manager - Nigeria Market
Eva Group (Spain)
06.2018 - Current
Country Sales Manager - Nigeria
Unique Worldwide Limited
05.2016 - 06.2018
National Sales Coordinator
Blue Arrow Nigeria Limited
01.2014 - 04.2016
Distribution Development Manager
Blue Arrow Nigeria Limited
08.2013 - 12.2014
Regional Sales Manager
Blue Arrow Nigeria Limited
01.2011 - 07.2013
Field Marketing Manager
Vlisco Helmond B.V - Nigeria Market
11.2008 - 12.2010
National Sales Analyst
Great Brands Nigeria Limited
08.2007 - 10.2008
Area Sales Manager
Great Brands Nigeria Limited
11.2006 - 07.2007
Sales Auditor
Great Brand Nigeria Limited
09.2005 - 10.2006
Administrative Assistant
Ministry of Finance
09.2004 - 08.2005
Master of Arts - Public Administration
Lagos State University
05.2004 - 07.2006
Bachelor of Science - Economics
Lagos State University
09.1998 - 07.2002
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