Taye Paul Olubayo
Abuja
Summary
Dynamic Digital Communications Lead and brand storyteller with a proven track record, excelling in strategic planning and brand development. Successfully spearheaded lead generation campaigns and revitalized customer engagement initiatives. Skilled in social media management and project management, I thrive on delivering impactful communications that resonate with diverse audiences.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Communications Lead
NIGERIA IMMIGRATION SERVICE
Service Headquarters
08.2021 - Current
- Drove development of responsive communications channel on social media for Nigeria Immigration Service.
- Coordinated the Yuletide Diaspora Fast Tracking Initiative.
- Reintroduced and activated Customer Response Unit of Service, focusing on passport application issues.
- Spearheaded the inaugural lead generation campaign, leading to success for the Service.
- Directed visual content development to enhance service messaging impact.
- Communications Lead on the following committees: committees of the Service:
- 60th Anniversary of the NIS
- Year 2023 and 2024 Dinner and Awards Night.
- National Border Commission, 2025
- NIS and INTERPOL Campaign on Passport and Travel Document-Related Offenses.
- NIS National PEBEC Committee.
- 2024 Annual Report Committee of the NIS
Digital Communications Executive
CHOCOLATE CITY MUSIC | WARNER MUSIC GROUP
10.2015 - 11.2019
- Supervised the content update of both 5ive Music Group and Chocolate City Music's blogs and social media pages
- Business Development and drafting of proposals and pitch decks
- Planning and Executing social media strategies
- Drafting and constantly (re)evaluating internal communications of Chocolate City Group
- Brainstorming and research activities to ensuring company is constantly updated to industry’s international requirements
- Road Manager to Femi Anikulapo-Kuti
- Digital Strategy lead behind Seun Kuti's Grammy nominated album
- Planned analysed and oversaw every of the company's internal and external communications
Marketing and Corporate Communications Executive
OBEEZI MALL
01.2015 - 06.2015
- In-charge of the company's internal and external communications
- Planning, strategy, writing, reviewing and proof reading of proposals and social media plans
- Undertaking occasional graphics project
- Planning, Scheduling and attending Business Development meetings and external pitches with the CEO
- Review of CVs
- Training and re-training of clients' staff
- Helped in planning a Productivity Plus Planner
- Interviewed applicants into various positions
- Handled all internal and external communications of the company include its social media presence
Education
Marketing and Communications (Mini-MBA) -
International Business Management Institute
Berlin, Germany01.2020
Digital Transformation (Mini-MBA) -
International Business Management Institute
Berlin, Germany01.2020
B. A. - Philosophy
University of Lagos
Akoka01.2014
Skills
- Microsoft Applications
- Project Management
- Strategic Planning
- Editing and proofreading
- Branding and Communications
- Proposals and Presentations
- Lead generation
- Brand development
- Technical writing
- Project planning
- Teamwork and collaboration
- Critical thinking
- Content Management Software
- Social Media Management
- CV review
- Graphics
- Photography
- Documentation
Certification
- Digital Skills: Social Media, Future Learn Africa, 2020
- Marketing and Communications (Mini-MBA), International Business Management Institute, 2020
- Digital Transformation (Mini-MBA), International Business Management Institute, 2020
- Digital Media: Audience Engagement, Open Media Hub, 2020
- Google News Lab on Digital Tools for News Reporting, Google, 2019
International Recognition
- June 2016 Top 100 Global Social Media Experts to Follow on Twitter, Forbes, New York Times Magazine, Wall Street Journal
- August 2015 Top 100 Global Social Media Experts to Follow on Twitter, Forbes, New York Times Magazine, Wall Street Journal
- July 2014 Top 100 Global Social Media Sales Experts to Follow on Twitter, Forbes, New York Times Magazine, Wall Street Journal
Published Works
6 Stages that Define the Career of Every Artiste, http://omojuwa.com/2017/07/6-stages-define-career-music-artiste-olubayo-paul/
Key Principles to Becoming a Better Artiste, http://omojuwa.com/2017/07/key-principles-becoming-better-artiste-olubayo-paul/
My HIV Test (Fiction), http://www.pulse.ng/bloggers/pulse-blogger-my-hiv-test-id7010588.html
Critical role of external communications in building a strong brand – Taye Olubayo https://www.vanguardngr.com/2025/03/critical-role-of-external-communications-in-building-a-strong-brand-taye-olubayo/
Social Media Visibility Would Amount To Nothing If Businesses Don’t Prioritise Quality — Olubayo, https://independent.ng/social-media-visibility-would-amount-to-nothing-if-businesses-dont-prioritise-quality-olubayo/
Professional Bodies
Vice President, Digital Media Practitioners of Nigeria (DMPN)
Volunteer Causes
- Slum2School Foundation, Digital Media Team Lead, 12/01/13
- Colored Girls Foundation, Digital Media Team Head, 04/01/15
- Mentally Aware Nigeria Initiative, Social Media Volunteer, 09/01/16, Present
Languages
English
First Language
Timeline
Digital Communications Lead
NIGERIA IMMIGRATION SERVICE
08.2021 - Current
Digital Communications Executive
CHOCOLATE CITY MUSIC | WARNER MUSIC GROUP
10.2015 - 11.2019
Marketing and Corporate Communications Executive
OBEEZI MALL
01.2015 - 06.2015
Marketing and Communications (Mini-MBA) -
International Business Management Institute
Digital Transformation (Mini-MBA) -
International Business Management Institute
B. A. - Philosophy
University of Lagos
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