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Media Monitoring Officer
- Monitored and recorded online, print, TV, and social media networks 24/7
- Worked with teams of monitors to deliver daily media summary data, weekly in-depth report data, and on-demand crisis data
- Segmented keyword databases by origin, geography, and narrative focus on candidates, parties, and political discussions regarding the 2023 national election
- Delivered concise data feeds to the managed, cloud-based Media Monitoring Database (MMD) to support timely, evidence-driven analyst products
- Ensured quality, accuracy, and evidential links to all relevant content sufficient to populate analyst formats, focusing on brevity, clarity, objectivity, and consistency
- Monitored all relevant national or specified regional online, radio, print, and TV channels as assigned by Team Lead
- Accurately logged and recorded all relevant content on specific channel(s) relating to focus - national election 2023
- Interfaced with other monitors to ensure quality assurance across platform types and natures
- Segmented recorded media into keyword Media Monitoring Database (MMD) enabling accurate, evidence-driven analysis and insight with links to other resources as background information and/or confirmation
- Understood and mapped patterns of coverage, conversation, and narrative focus in relation to party, personality, geography, religion, economic or educational status, and ethnicity
- Triggered incident activity in relation to coverage of negative trend/event or content specific to client
- Briefed senior managers on specific media activity trends and/or patterns relating to threats or opportunities evidenced through persistent buzz or activity