Summary
Overview
Work history
Education
Skills
Certification
Timeline
OperationsManager
Taiwo Peter ajibade

Taiwo Peter ajibade

Hatfield,Hertfordshire

Summary


Accomplished advertising and marketing professional with a proven record of success in enabling strong sales through well-coordinated and targeted promotions. Delivers above-average results using data-driven approaches and multi-channel marketing expertise. Organizes strategies for maximum impact with optimum timing, collateral, and placements.

Overview

7
7
years of professional experience
1
1
Certification

Work history

Digital Marketing Analyst

Route28NG
Yaba, Lagos
03.2022 - Current
  • Compiled and reviewed consumer data on patterns and preferences for marketing information.
  • Organized marketing plans and programs to best support business growth and development.
  • Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.
  • Advised clients on the optimum mix of products and distribution channels for the greatest success.
  • Organized marketing plans and programs to best support business growth and development.
  • Devised creative strategies for highlighting goods and promoting specific attributes.
  • Brainstormed ideas with clients and stakeholders to maximize project potential.
  • Crafted campaigns using market understanding, consumer analysis, and advertising psychology.

Digital Marketing Executive/Communications Specialist

PG CONSULTING LIMITED
SURULERE, Lagos
11.2021 - 02.2022
  • Design and oversee all aspects of the digital marketing department
  • Optimized SEO performance by researching and implementing high-quality content recommendations.
  • Facilitated strategic decision-making by measuring and reporting the performance of digital marketing campaigns using Zohomarketing automation.
  • Develop and monitor campaign budgets
  • Evaluate Important metrics that affect the company's website traffic, service quotas, and target audience
  • Work with team to brainstorm new and innovative growth strategies.
  • Performed detailed market and competitor analyses to inform digital marketing strategy.

Digital Marketer/Web Manager/IT support

Jonellies Integrated Concept Limited
Omole , Lagos
04.2021 - 11.2021
  • Plan all Digital Marketing approaches including SEO/SEM, social media, local directories, and Display advertising campaigns(ads)
  • Maintain organization's social media accounts
  • Manage Company website which includes embedding the analytics tracking code for google analysis and Zoho Marketing Hub
  • Measure and report traffic generated using the analytical tools and assess it against ROI and KPIs
  • Provide Technical support in software installation, printer installation, and connections
  • Compiled industry data on competitor pricing, materials costs, and supply chain issues to help set accurate pricing.
  • Developed holistic advertising strategies to achieve revenue and awareness goals.

Senior Sales Development Officer

Access Bank Plc
SURULERE, Lagos
01.2019 - 05.2020
  • Drove operational improvements which resulted in savings and improved profit margins
  • Assist to sell various Bank products and ensure an optimal level of customer services
  • Monitor all customer queries and ensure timely response to all issues
  • Maintain knowledge of all competitor products and services and analyze all advantages and disadvantages of various products.
  • Won new business opportunities whilst retaining existing customers.
  • Confidently demonstrated and presented new products to potential customers at events.
  • Identified new leads through telesales.
  • Reviewed and improved sales performance, routinely meeting or exceeding targets.

Class Teacher

Baptist Secondary School
Oyo, Oyo State
08.2017 - 07.2018


  • Prepare, administer and grade tests and assignments to evaluate students' progress
  • Meet with other professionals to discuss individual student's needs and progress
  • Teach personal development skills such as goal setting, independence, and self-advocacy.
  • Achieved exceptional student results in line with curriculum targets, growing overall school performance.
  • Made positive differences in pupil confidence and happiness through nurturing support and care.
  • Planned and organized classrooms that consistently facilitated a positive learning experience.
  • Encouraged students with special academic interests to fully pursue those subjects.

Education

B.Sc - Biochemistry

OLABISI ONABANJO UNIVERSITY

Skills


  • Keyword optimization
  • Effective ads content management
  • Google analytics
  • SEO optimization
  • Conversion rate optimization
  • Communication skills
  • Social media marketing Skills
  • Customer demographics understanding
  • Campaign development experience
  • Copywriting abilities
  • Promotions planning skills
  • Sales strategy familiarity
  • Market research expertise
  • Graphic design proficiency
  • ROI understanding
  • Customer targeting
  • Strategic planning
  • Message deployment
  • Ad development
  • SEM trend knowledge

Certification

  • IBM Data Analytics. (Coursera)
  • Marketing in a Digital World

GEIS College of business, University of Illinois, Urbana Champaign, USA (Coursera)

  • Google Digital Skills for Africa

Google Digital Learn For Africa(Coursera)

  • Google Analytics Academy for Beginners

Google Digital Learn For Africa(Coursera)

  • Digital Transformation

Indian School of Business (Coursera).



Timeline

Digital Marketing Analyst

Route28NG
03.2022 - Current

Digital Marketing Executive/Communications Specialist

PG CONSULTING LIMITED
11.2021 - 02.2022

Digital Marketer/Web Manager/IT support

Jonellies Integrated Concept Limited
04.2021 - 11.2021

Senior Sales Development Officer

Access Bank Plc
01.2019 - 05.2020

Class Teacher

Baptist Secondary School
08.2017 - 07.2018

B.Sc - Biochemistry

OLABISI ONABANJO UNIVERSITY

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