Summary
Work History
Education
Skills
Personal Information
Awards
Timeline
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zubair halimat

zubair halimat

karu abuja

Summary

Strategic and results-driven marketing executive with 20+ years of experience building and scaling brands across biotechnology, life sciences, and advanced therapeutics. Proven ability to translate complex scientific innovation into compelling market narratives that drive awareness, investor confidence, and commercial success. Track record of delivering measurable impact, including scaling a new business unit to 35% of total company revenue within 18 months, increasing client value by 560%, and achieving a ~90% conversion rate on strategic engagements. Brings a rare combination of scientific fluency, commercial acumen, and creative leadership, enabling the development of integrated marketing strategies aligned with clinical, regulatory, and commercialization milestones. Trusted advisor to CEOs and executive teams, with deep experience supporting early- to mid-stage biotech companies (Series A-C) through brand development, fundraising positioning, and market entry. Recognized for building high-performing teams, crafting differentiated brand identities, and driving market leadership in highly technical, fast-evolving industries.

Work History

CHIEF EXECUTIVE OFFICER (PART-TIME)

Phylloceuticals
  • Provide executive leadership for a specialized biotech platform, driving brand positioning, investor communications, and strategic market visibility.
  • Oversee the development of marketing narratives that align scientific innovation with commercial and investor appeal.
  • Lead corporate brand strategy and messaging to position the company for market entry and investor engagement.
  • Develop and refine scientific narratives that translate complex R&D into compelling value propositions.
  • Align marketing strategy with clinical progress and commercialization objectives.
  • Support investor communications and fundraising efforts through clear and differentiated positioning.
  • Drive integrated communication strategies to enhance visibility, credibility, and stakeholder trust.

CHIEF COMMERCIAL ARCHITECT | FOUNDER & MARKETING S

CG Life (formerly McDay)
  • Led a high-impact life sciences marketing and communications organization, partnering with biotech companies to build brands, shape market perception, and support commercialization and fundraising efforts.
  • Scaled a new communications and marketing function from 0 to 35% of total company revenue within 18 months.
  • Increased client engagement value by 560%, establishing long-term, high-value strategic partnerships.
  • Achieved a ~90% conversion rate on new business, demonstrating strong market positioning and client trust.
  • Developed integrated marketing strategies aligned with FDA/EMA regulatory milestones and clinical trial timelines.
  • Built and led a multidisciplinary team delivering PR, branding, and strategic communications with ~90% retention.
  • Positioned Enveda Biosciences to support rapid growth from Seed to Series B+ through strategic narrative development.
  • Led global brand strategy for Colossal Biosciences, translating complex genetic engineering into a compelling, accessible story.
  • Pioneered a 'science-first' communications model, strengthening credibility with media, investors, and scientific stakeholders.

COMMERCIAL DIRECTOR - GLOBAL BIOTECH & LIFE SCIENCE

Foster Wheeler (Biokinetics Division)
  • Played a key role in shaping market positioning and strategic communications for large-scale biotech infrastructure projects, bridging technical expertise with client-facing messaging and business development.
  • Developed strategic proposals and messaging that supported multi-million-dollar deal closures with leading pharma companies.
  • Positioned complex engineering solutions into clear, compelling value propositions for executive stakeholders.
  • Led cross-functional collaboration to align technical capabilities with market needs and client expectations.
  • Conducted global client engagements, strengthening brand credibility and market presence.
  • Supported expansion into new markets through strategic positioning and innovative partnership development.

Global Marketing Lead

De Lage Landen (DLL)
  • Developed global marketing initiatives to drive adoption of financing solutions in healthcare markets.
  • Built partnerships with medical device companies to enhance market reach and visibility.
  • Supported commercial growth through targeted marketing and strategic positioning.

Process Chemical Engineer

Roche
  • Developed deep scientific expertise that informs current marketing credibility and storytelling.
  • Worked within highly regulated environments, understanding the importance of compliance in communications.
  • Built foundational knowledge of pharmaceutical production and product lifecycle.

Education

MBA - Finance - Partial

Lehigh University

B.S. - Chemical Engineering

University of Virginia

Skills

  • Brand Strategy & Positioning
  • Biotech & Life Sciences Marketing
  • Go-to-Market Strategy & Execution
  • Product & Platform Marketing
  • Scientific Storytelling & Narrative Development
  • Investor & Corporate Communications
  • Public Relations & Media Strategy
  • Demand Generation & Growth Marketing
  • Market Research & Competitive Intelligence
  • Cross-Functional Collaboration
  • Digital Marketing & Campaign Strategy
  • Content Strategy & Thought Leadership
  • Team Leadership & Organizational Scaling
  • Stakeholder & Executive Engagement
  • Marketing Operations & Performance Metrics

Personal Information

Title: CHIEF MARKETING OFFICER

Awards

  • Top Women in Communications - Mentors & Coaches, 2024-01-01
  • Irish Echo Emerald Entrepreneur Award, 2018-01-01

Timeline

CHIEF EXECUTIVE OFFICER (PART-TIME)

Phylloceuticals

CHIEF COMMERCIAL ARCHITECT | FOUNDER & MARKETING S

CG Life (formerly McDay)

COMMERCIAL DIRECTOR - GLOBAL BIOTECH & LIFE SCIENCE

Foster Wheeler (Biokinetics Division)

Global Marketing Lead

De Lage Landen (DLL)

Process Chemical Engineer

Roche

MBA - Finance - Partial

Lehigh University

B.S. - Chemical Engineering

University of Virginia

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zubair halimat