Chartmetric, SpotonTrack, Radiomonitor,
Stephney Bassey
Lagos
Summary
An experienced Digital Marketing Specialist offering an eight-year background in planning, developing, managing and implementing digital marketing strategies in all industries. Having a highly creative mind, resourceful, industrious and equipped with professional skills in measuring ROIs and KPIs, as well as execution of innovative ideas helping brands develop strategies to meet up with goals in collaboration with digital store providers.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
6
6
Certifications
1
1
Language
Work History
Meta Client Solutions Manager
Ad Dynamo By Aleph
09.2022 - Current
- Sold Meta solutions, tools and offerings to clients in various verticals within Nigerian market.
- Responsive to client needs and requests, lost accounts, strategies, queries and blockers while using Meta platforms or Meta Business Suite.
- Applied consultative approach to client relationship development, resulting in client retention rate of 70%
- Identified, contacted and cultivated relationships with potential clients, bringing in over $150k in new business quarterly for 3 quarters.
- Created and optimized several Meta Ad accounts and opportunities on salesforce for clients of various verticals.
- Used analytics tools for tracking and reporting on campaign performance.
Talent Marketing Manager Africa
Triller
04.2021 - 12.2022
- Contacted influencers and managed their onboarding onto Triller app, engaged influencers in diasporas on African campaigns and integrated data into Triller's CRM tools.
- Signed off on all influencer campaign budgets and ensured it was appropriately distributed based on brief and agreed scope of work.
- Onboarded over 500 influencers and executed over 10 artists campaigns with 95% success rate on Triller Billboard charts.
- Reviewed trends in-app, conducted market research and collaborated with major brands in market on in-app campaigns.
- Managed the graphic designers and content managers to establish in-app growth with 70% UGC growth.
- Actualized billboard charts for all artist infused influencer campaign with a 97% success rate.
- Managed content on Triller Africa official social media handles with a 30% growth.
Twitter Client Partner
Ad Dynamo By Aleph
06.2022 - 09.2022
- Boosted in-app marketing campaigns, reviewed strategies and expanded clients reach on Twitter.
- Sold Twitter solutions and offerings to clients in various verticals within the Nigerian market.
- Introduced a new entertainment niche with success rate of 60% on solutions.
- Used analytics tools for tracking and reporting on campaign performance.
- Achieved sales targets which drove new business and revenue for Twitter.
Social Media Manager
Brands We Love
01.2022 - 03.2022
- Analyzed and reported social media and online marketing campaign results for all BWL clients.
- Developed and managed content calendars for brands signed under BWL to establish timely and relevant posts.
- Increased audience engagement through social media content creation and marketing.
Digital Marketing and Sales Coordinator
Universal Music Group Nigeria
03.2018 - 04.2021
- Managed social media marketing initiatives, creating and growing the company's social media following by 70% and increasing engagement by 95%.
- Initiated and executed the creative concept and strategy behind the official Universal Music Nigeria Launch via social media and online PR outlets achieving a 98% success rate with visibility spilling over to African and Global markets.
- Analyzed all campaign performances and reports on weekly and monthly basis and optimized them for maximum impact and ROI.
- Managed email marketing campaigns, resulting in a 65% increase in open rates and a 30% increase in click-through rates.
- Worked to promote events via digital channels and develop digital strategy for music soundtracks in movies.
- Led team of social media, content creation and marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Drove revenue for artists with effective digital and influencer marketing solutions to boost streams which translated to revenue.
Social Media Manager
NaijaReview
04.2014 - 07.2018
- Analyzed and reported social media and online marketing campaign for artists signed under Naijareview.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Grew artists social media pages by 30%.
Education
Bachelor of Science - Biochemistry
Tansain University
Anambra State 01.2012 - 09.2016
Skills
Software
Hootsuite, TweetDeck, Brand24, SEMRush,
Google Analytics, Asana, Facebook Ads Manager
Microsoft, G-suite, Canva, Adobe, Google Ads
Salesforce, Mondaycom, Soundcharts, Mailchimp,
Slack, Trello, Wordpress, Linkfire, Workplace
Certification
Meta Blueprint Media Buying and Planning Professional
Timeline
Meta Blueprint Media Buying and Planning Professional
03-2024
Meta Blueprint Discovery commerce certificate
02-2024
Meta Client Solutions Manager
Ad Dynamo By Aleph
09.2022 - Current
Twitter Client Partner
Ad Dynamo By Aleph
06.2022 - 09.2022
Twitter certificate
06-2022
Social Media Manager
Brands We Love
01.2022 - 03.2022
Email Marketing
09-2021
Talent Marketing Manager Africa
Triller
04.2021 - 12.2022
Communicating in the Language of leadership
02-2021
Content Marketing
02-2021
Digital Marketing and Sales Coordinator
Universal Music Group Nigeria
03.2018 - 04.2021
Social Media Manager
NaijaReview
04.2014 - 07.2018
Bachelor of Science - Biochemistry
Tansain University
01.2012 - 09.2016
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