FRANCIS OKOYE
202 Berean Ave SE, Atlanta, GA
Summary
Results-driven Digital Marketing Manager with 5 years of experience developing and implementing innovative marketing strategies. Expertise in driving online brand growth, optimizing campaign performance, and increasing ROI. Adept at leading cross-functional teams and leveraging data-driven insights to achieve business objectives.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Tephra Inc
01.2021 - Current
- Designed and executed multi-channel digital marketing strategies, resulting in a40% increase in web traffic and a25% growth in lead generation
- Optimized PPC campaigns using Google Ads and Bing Ads, achieving a20% reduction in cost-per-click
- Directed SEO efforts that improved organic search rankings by35% within one year
- Developed and managed content marketing initiatives, including blogs, videos, and infographics, to enhance brand engagement
- Analyzed performance metrics using Google Analytics and Data Studio to inform future campaigns and strategy adjustments
- Supervised a team of6 marketing specialists, providing mentorship and fostering a collaborative environment
Digital Marketing Specialist
Nebo Agency
06.2018 - 12.2020
- Managed end-to-end email marketing campaigns, achieving an average open rate of25% and a click-through rate of10%
- Conducted A/B testing for landing pages and email campaigns, improving conversion rates by15%
- Launched and maintained paid social media campaigns on platforms including Facebook, LinkedIn, and Instagram
- Collaborated with the design team to produce compelling visual assets for digital campaigns
- Conducted keyword research and implemented on-page SEO techniques to improve website visibility
Junior Digital Marketer
Mercer University
01.2017 - 05.2018
- Assisted in developing and scheduling social media content calendars
- Conducted competitor analysis to identify trends and opportunities in the digital space
- Supported SEO efforts by optimizing metadata and improving site structure
- Created monthly performance reports for clients, showcasing campaign results and insights
- Coordinated with clients to align campaign goals with business objectives
Education
Master of Arts - Business Administration And Management
Georgia State University
Atlanta, GA01.2016
Bachelor of Arts - Business Administration
Georgia State University
Atlanta, GA06-2014
Skills
- Digital Strategy Development
- SEO & SEM
- Content Marketing
- Social Media Management
- Marketing Analytics
- Email Marketing Automation
- Budget Management
- Team Leadership
Certification
- Google Ads Certification (2020)
- HubSpot Content Marketing Certification (2021)
- Facebook Blueprint Certification (2022)
Hobbies and Interests
Staying updated on marketing trends, Blogging about digital marketing innovations, Photography
TECHNICAL SKILLS
- Google Analytics & Tag Manager
- SEMrush, Ahrefs, and Moz
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- CRM Tools: HubSpot, Salesforce
- Email Platforms: Mailchimp, Klaviyo
- CMS: WordPress, Shopify
Languages
English (Fluent)
French (Intermediate)
PROJECT
E-commerce Growth Strategy
- Developed a comprehensive digital marketing plan for a retail client, leading to a 50% increase in online sales within six months.
Social Media Brand Launch
- Executed the social media strategy for a new product line, achieving 10,000 followers and 5,000 engagements within the first quarter.
Timeline
Digital Marketing Manager
Tephra Inc
01.2021 - Current
Digital Marketing Specialist
Nebo Agency
06.2018 - 12.2020
Junior Digital Marketer
Mercer University
01.2017 - 05.2018
Master of Arts - Business Administration And Management
Georgia State University
Bachelor of Arts - Business Administration
Georgia State University
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