STANLEY ENOGIERU
Sales And Marketing Professional
OBANIKORO
Summary
Experienced business leader. Result –Oriented Sales and Marketing Professional with exposure to Strategic business development, Sales Management, , Client Relationship Management, ,Customer Service, Trade Marketing, New Market Entry, Product Launches, Supply Chain, RTM Development & Channel Management
Proven success leading business development efforts, expanding customer base and increasing revenue potential.
Overview
20
20
years of professional experience
9
9
years of post-secondary education
Work History
AIRTEL NETWORK
05.2016 - Current
COMMERCIAL UNIT / AREA SALES MANAGER
LAGOS STATE
01.2020 - 01.2021
- Develop and manage efficient distribution network for sales within my state
- Control annual trade spend and sales budget,
- Effective brand drive and trade strategies
- Increase Customer market share and revenue market share in key cities
- Monitoring sales team performance, analyzing sales data, periodic forecasting and meeting sales target month on month
- Setting sales targets, maximizing sales and profitability of all retail store outlets
- Manage trade agencies to drive customer Acquisition
- Keeping up to date with products and competitors
- Retail Management
- Dealer/partners management with over N1billion monthly sales
- Implementation of learning and development plans for sales team within my divisions
- Strategic Acquisition drive and execution excellence
- I provide leadership and drive robust process from recruitment to training to engagement to field sales to collections and create a world class winning team
- Provide strategies for Airtel TV and Airtel Money growth within the region
- Key Projects and Achievement, financial year regional award (Best Area Sales manager Lagos region state award)
- Project lead -Dealer management growth and profitability Lagos region(Project Fly)
- Increase customer market share by 19% within assign market and grew over competition
- Drive adoption for airtel TV and Airtel Money in key cities
- Initiate smart cash launch channel Strategy in Lagos region
MARKETING UNIT / TRADE MARKETING MANAGER
AIRTEL NETWORK
04.2014 - 05.2016
- Develop and implement commercial strategies for the state
- Drive customer acquisition
- Develop, Measure, monitor and control budgets and expenditures in the areas of vendor engagement for POS and Merchandising materials for direct marketing activities
- Work with Agencies, Brand Management and Procurement teams to deliver best fit BTL and Merchandising collaterals to maintain a continuous and consistent look and feel for the brand across all channels
- Maintain and manage the Point of Sales (POS) demand plan for the business to ensure an adequate and distinguishing dominance, and presence in the trade
- Constantly review the product presentation and communication strategies of competition to ensure that Airtel remains ahead and serves as a relevant standard
- Direct activities with Brands and Communication for production of below-the-line communication materials to push the Airtel products and services
- Creating and expanding new market area within the zone
- Increase revenue market share and customer market share through market segmentation and new acquisition
- Manage and lead sales team to meet company objectives and set target
- Ensuring full brand visibility in the zone
- Render weekly, monthly and quarterly plan for, key cities analysis, Event planning, OOH deployment, zonal marketing spend
- Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand
- Responsible for developing route to market and channel optimization for both wholesale and retail
- Ensuring product availability and regular redistribution in the channel
- Increase customer market share, revenue market share and quality customer acquisition
- Analyze competition market impact and intelligence and plan a win -back to be no 1 in all parameters within my state
- Building Brand and customer loyalty
- Drive door to door strategy within State
- Key Projects and Achievement:
- Develop the Airtel Red ZONE within major cities to create top of mind awareness
- Generate lead report to analyse competition and improve retail engagement
- Supported sales and implement Go-to-market approach for new products
- Increase customer market share by 19%
- Support sales team to increase revenue within cluster 900M TO 1.3B through channel management
- Created three successful marketing strategies for acquisition and revenue growth
- Executed Facebook online campaign for all products and manage what’s app and tele-callers for query resolution
- Seamless presales and post sales experience
- Door 2 Door champion
- CEO service with a smile AWARD - 2016
SALES UNIT / TERRITORY SALES MANAGER
AIRTEL NETWORK
04.2012 - 03.2014
- Creating and expanding new market area within territories
- Launch data champions in universities to acquire new customers and increase revenue
- Ensuring dealer profitability through proper and strategic management of the business accounts
- Market Development by recruiting new dealers and sub dealers to create an effective distribution channel
- Ensuring proper price control within cluster, so as to ensure confidence in the market and ensure profitability for business associates
- Increase revenue market share and customer market share through market segmentation and new acquisition
- Manage and lead sales team to meet company objectives and set target on acquisition
- Building strategic relationship with business associates, sub dealers and retailers
- Receiving and strategic distribution of point of sales materials in my territory
- Ensuring brand loyalty in the territory/state through series of branding activities like road shows, events etc
- Ensuring that the business associates and the market entirely are kept abreast of the company's new products and services
- Responsible for developing channels markets both wholesale and retail
- Ensuring product availability and regular redistribution in the channel
- Building Brand and customer loyalty
- Key Projects and Achievement:
- Thinking Big as a team-meeting sales volume target in four quarters
- Two out of four dealers within my cluster received best performing in the country
- Increase revenue volume to 1,2billion Naira in quarter one
- Win in market space by 5% growth in revenue market share and 7% customer market share
- Project impact member that delivers in all KPI within 2014 financial year.
CUSTOMER CARE, EXECUTIVE
AIRTEL NETWORK
04.2011 - 04.2012
- SOUTHWEST REGION
- Manage customers in assigned zone with view to reducing churn
- Manage distribution /acquisition of new customers within 6 states (Oyo, Ogun, Osun, Ekiti, Ondo, Kogi,) in southwest region
- Manage channel partners and retailers’ engagement
- Drive new product and revenue growth within region
- Daily field activity report-real time
- Up selling of Airtel Brand with a focus on winning over new customers
- Manage field sales supervisors and KYC agents within the zone
- Hyping Airtel brand within communities, with a focus to create loyalty and retention
- Winning at retail and increase customer/revenue market share
- Manage field sales agents within southwest zone to manage KYC kits hygiene and eradicate waste and increase profitable margin for all retail outlets
CUSTOMER CARE UNIT / AIRTEL SHOP CONSULTANT/ACTING SUPERVISOR LAGOS
AIRTEL NETWORK
07.2010 - 03.2011
- Manage customer query
- Manage postpaid customer
- Manage blackberry sales and trouble shooting
- Key Projects and Achievement:
- Outlet Project lead to grow Productivity and profitability above 100% :2010/2011 financial year 4TH
CALL CENTRE
ZAIN NIGERIA LTD
08.2007 - 06.2010
- ACTIVITY
- Receive inbound calls from participants with regards to products services
- Document all calls with regards to Subscriber inquires accurately using Customer interactive management system (CIMSII)
- Provide quality customer service on every call
- Recognizing and managing assertive customer calls
- Follow-up with Subscriber within a 24-hour period in regards to the initial phone call
- Even if it is to just touch base and let participant know inquiry is still be researched
- Surveying of Customer Satisfaction with products and services
- Key Projects and Achievement:
- Dissemination of list of handsets compatible for WAP services for Team 2, ZAIN Call Centre
- Development of Car Park Database for ZAIN Call Centre
SALES AND MARKETING / MARKETER
ALOK RESOURSES
07.2004 - 08.2007
- Increase volume on product sales
- Grew month on month revenue target by 20%
- Prepare monthly profitability analysis and sales trend month on month
ADMIN UNUT/ ADMIN
NIGERIAN TELECOMMUNICATION LTD
06.2003 - 01.2004
- OFFFICER
- Typists, Messengers and NYSC officers
- Quarterly reports on audited customer bill payment
Education
Master’s - Software Testing And Automation
Simplilearn
India 08.2022 - Current
Master of Science - Sales And Marketing Education
Rome Business School
Italy 10.2020 - 10.2021
Cerificate - Sales and Marketing
Laurels Institute Dubai
Dubai 05.2020 - 06.2020
SALES AND MARKETING
Lagos Business School
Lagos,Nigeria 10.2013 - 11.2013
MBA - Marketing Management
Ladoke Akintola University of Technology
Nigeria 10.2011 - 12.2013
Associate of Science - PGD Management
Ladoke Akintola University of Technology
Nigeria 11.2009 - 10.2010
Bachelor of Science - Estate Management
University of Lagos
Nigeria 01.1997 - 01.2002
Skills
An analytical person with drive for excellenceundefined
Accomplishments
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- Sales and distribution –Airtel Network Nigeria Sales Foundation –Airtel Network Nigeria
- Project management - Digital jewel
- Sales management -–LRMG, Cape Town South Africa
- Competitive marketing strategy – LRMG, Cape Town South Africa
- Strategic Brand Management- –Airtel Network Nigeria
- Competitive marketing strategy –Airtel Network Nigeria
- Time Management –Airtel Network Nigeria Microsoft Office –Airtel Network Nigeria
- Certified Manager of Quality-Organizational Excellence–Airtel Network Nigeria
- Project Management revolution – The British project management United Kingdom
Affiliations
PROFFESIONAL MEMBERSHIP
-The British Project Professional Society (U.K)
-The Sale Management Association (U.S.A)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Master’s - Software Testing And Automation
Simplilearn
08.2022 - Current
Master of Science - Sales And Marketing Education
Rome Business School
10.2020 - 10.2021
Cerificate - Sales and Marketing
Laurels Institute Dubai
05.2020 - 06.2020
COMMERCIAL UNIT / AREA SALES MANAGER
LAGOS STATE
01.2020 - 01.2021
AIRTEL NETWORK
05.2016 - Current
MARKETING UNIT / TRADE MARKETING MANAGER
AIRTEL NETWORK
04.2014 - 05.2016
SALES AND MARKETING
Lagos Business School
10.2013 - 11.2013
SALES UNIT / TERRITORY SALES MANAGER
AIRTEL NETWORK
04.2012 - 03.2014
MBA - Marketing Management
Ladoke Akintola University of Technology
10.2011 - 12.2013
CUSTOMER CARE, EXECUTIVE
AIRTEL NETWORK
04.2011 - 04.2012
CUSTOMER CARE UNIT / AIRTEL SHOP CONSULTANT/ACTING SUPERVISOR LAGOS
AIRTEL NETWORK
07.2010 - 03.2011
Associate of Science - PGD Management
Ladoke Akintola University of Technology
11.2009 - 10.2010
CALL CENTRE
ZAIN NIGERIA LTD
08.2007 - 06.2010
SALES AND MARKETING / MARKETER
ALOK RESOURSES
07.2004 - 08.2007
ADMIN UNUT/ ADMIN
NIGERIAN TELECOMMUNICATION LTD
06.2003 - 01.2004
Bachelor of Science - Estate Management
University of Lagos
01.1997 - 01.2002
Cycling,Reading
when am relaxed , i read with a low background music, i love cycling weekends
Cycling,Reading
when am relaxed , i read with a low background music, i love cycling weekends
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