Hi, I’m
Srikant Banoth
Commercial Leadership | FMCG | P&L; Ownership | Africa Markets
Summary
Commercial and distribution leader with progressive FMCG experience across Nigeria, managing large-scale distributor-led businesses in complex emerging markets. Proven track record in full P&L; ownership, revenue growth, route-to-market execution, market share expansion, distributor network optimization, and cross-functional team leadership. Known for delivering sustained growth, strong execution, and operational excellence across multi-category portfolios.
Overview
4
years of professional experience
Work History
Tolaram Group
Branch Manager
10.2025 - Current
Job overview
- Lead one of Tolaram’s largest FMCG branches with full P&L; ownership across a 12M+ population territory, driving commercial growth and operational excellence.
- Manage a large business ecosystem of 500+ employees, 410 distributors, and 10 product categories across sales, logistics, warehouse, and branch operations.
- Increased monthly branch revenue from USD 5.7M to USD 6.4M through sharper GTM execution, stronger distributor management, and improved commercial discipline.
- Grew Indomie market share from 69% to 80% by improving outlet execution, strengthening distributor capability, and increasing in-market product availability.
- Expanded numeric distribution from 50% to 58% and increased monthly sales volume from 1,500 to 1,750 tons within 3 months through focused execution.
- Built and scaled a 3,700+ outlet secondary sales network, improving market penetration, route productivity, and retail reach across key trade channels.
- Partner with Brand and Category teams to execute localized BTL campaigns, trade promotions, sampling activities, and competitive response plans.
- Led rural market development through LGA-wise expansion planning, last-mile deployment, and awareness initiatives to improve TOMA and category growth.
- Drive end-to-end supply and demand coordination with factory and logistics teams, including production planning, SKU prioritization, and dispatch alignment.
- Conceptualized and executed the “Dominance Project” across major open markets to improve shelf visibility, display quality, and category presence.
- Built strong distributor and stakeholder relationships through regular business reviews, joint planning, and support around growth and execution challenges.
- Developed high-performing teams through coaching, succession planning, hiring, and capability building across frontline, ASM, trainee, local, and expat talent pipelines.
Tolaram Group
Branch Manager
09.2024 - 09.2025
Job overview
- Owned end-to-end branch operations and P&L; across Imo and Abia, delivering approximately USD 5M in monthly revenue across a multi-category FMCG portfolio.
- Led 190+ employees and 350+ distributors, driving execution across sales, logistics, warehouse, and in-market operations.
- Increased Indomie market share from 72% to 84% through stronger GTM execution, distributor optimization, and outlet-level visibility.
- Improved numeric distribution from 45% to 54% by expanding outlet coverage across general trade, open markets, and rural channels.
- Launched and scaled new categories including Addmie, Noodlemate, and Munch It, doubling snack volumes from 8 to 16 tons year-on-year.
- Built a strong people pipeline that resulted in 17 internal promotions through focused coaching, capability development, and performance management.
Kellogg’s Go Grains, Tolaram Group
Senior Area Sales Manager
05.2023 - 08.2024
Job overview
- Promoted to Senior Area Sales Manager with expanded responsibility across the East Zone for Kellogg’s Go Grains.
- Managed 80 sales staff, 10 ASMs, and 40 distribution vans across multiple territories, improving execution and market coverage.
- Scaled Go Grains sales volume from 10 to 25 tons within 6 months through stronger GTM execution and distributor performance management.
- Executed trade promotions, supermarket activations, and large-scale sampling programs to accelerate brand penetration and secondary sales.
Kellogg’s Go Grains, Tolaram Group
Area Sales Manager
05.2022 - 04.2023
Job overview
- Managed distributor-led FMCG sales operations across urban, open market, and rural trade channels in Lagos State.
- Handled 20 distributors and drove execution across general trade, open markets, and rural retail environments.
- Executed trade promotions, market activations, and rural penetration initiatives to improve awareness and trial.
- Scaled Go Grains volume from 2 to 15 tons, supporting rapid market entry and stronger product acceptance.
Education
Faculty of Management StudiesDelhi
MBA
03-2022
JNTUHyderabad
B.Tech from Mechanical Engineering
04-2020
Skills
FMCG Sales & Distribution
INTERNSHIP
- Project Management and Operations Lead | StackBOX
- Chennai | May 2021 – Jul 2021
- Set up StackBOX operations in Chennai and supported inventory management and supply chain design for a P&G; micro-fulfillment centre.
- Mapped 5,000+ retailers and 180,000+ SKUs to improve delivery planning, data collection, and operational efficiency.
- Led 20+ hires and coordinated daily last-mile operations across 300+ outlets, while identifying process bottlenecks and improving turnaround time by 40%.
Languages
English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Telugu
Bilingual or Proficient (C2)
Tamil
Intermediate (B1)
Timeline
Branch Manager
Tolaram Group
10.2025 - Current
Branch Manager
Tolaram Group
09.2024 - 09.2025
Senior Area Sales Manager
Kellogg’s Go Grains, Tolaram Group
05.2023 - 08.2024
Area Sales Manager
Kellogg’s Go Grains, Tolaram Group
05.2022 - 04.2023
JNTU
B.Tech from Mechanical Engineering
Faculty of Management Studies
MBA