Splendid Uchechukwu

• Created and implemented new business opportunities by utilizing strategies.
• Managed accounts to retain existing relationships and grow share of business.
• Maximized sales by updating procedures for task and increasing productivity.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Masterminded the business marketing growth funnel and highly successful digital strategies for various platforms to attract customer engagement and increase value to the business through the web and mobile app.
• Evaluated monthly performance statistics and used data to inform future strategies and monitored return on investment (ROI).
• Explore new ways to increase retention rate and customer lifetime value.
• Follow up and Touchpoint with all team members to ensure the achievement of all set marketing targets.
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
• Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
• Administered marketing calendar and monitored new content to coincide with new product and service releases.
• Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
• Oversee the social media and email team.

Key Achievement:

• At the end of my first month as team lead, I was able to implement better ad strategies.
• Also, increased Google and Facebook ads campaigns conversion rate by 16%.
• Set up, managed & tracked a marketing plan budget of about $20,000 across all digital channels that generated an ROI of +65% in a month
• Met and exceeded assigned digital marketing targets.
• Measured and reported performance of all digital marketing campaigns, and assessed against ROI and KPIs.

• Developed social media calendar, which included scheduling social media posts and marketing campaigns.
• Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
• Increased customer engagement through social media.
• Maintained company's social media presence by posting messages, answering posts and monitoring responses.
• Improved social media engagement by 36% yielding the highest engagement.
• Giving high value recommendations on Facebook and Instagram advertising solutions.
• Introducing and driving the adoption of key Facebook marketing tools.
• Giving coaching and consulting with clients to greater Ad product performance.

• Executed all digital marketing initiatives, including marketing strategy, SEO and SEM and social media content.
• Managed marketing campaigns to cultivate brand awareness and drive website traffic.
• Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
• Increased customer acquisition and ROI by 21% through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
• Monitored and optimized advertising campaigns using Google and Facebook.
• Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
• Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
• Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
• Collaborated with internal departments to build digital experiences and achieve marketing goals.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Tracked key metrics and developed spreadsheets through detailed data pull, vlookup to measure ROI weekly.
• Drive A/B and multivariate testing programs to continually improve ad and channel performance.
• Coordinated with social media, public relations and other teams to execute product introductions.

• Managed marketing campaigns to cultivate brand awareness and drive website traffic.
• Helping clients improve on their Return on Investment (ROI) via marketing campaigns on both Facebook and Instagram.
• Giving high value recommendations on Facebook and Instagram advertising solutions.
• Introducing and driving the adoption of key Facebook marketing tools.
• Giving coaching and consulting with clients to greater Ad product performance.