SAP
SOMOYE TUNDE HABEEB
Brand Development And Marketing Communications
Leigh
Summary
Creative marketing leader well-experienced in web-based advertising, data analysis and publication marketing communications. Highly-motivated visionary with more than 12 years of experience in developing highly successful and award-winning marketing strategies, business event programs and advertising campaigns. High-achiever with moral character and integrity recognized for utilizing diverse marketing methods and tactics.
Overview
16
16
years of professional experience
20
20
years of post-secondary education
7
7
Certifications
1
1
Language
Work History
Head of Marketing - Central
Ariston Group
12.2021 - 09.2023
- Oversaw all marketing activities and developed the marketing strategy in line with the Central Africa marketing environment and company objectives
- Co-coordinated marketing campaigns with sales activities, tracked and analyzed the performance of advertising campaigns, managed and optimised the marketing budget and ensuring that all marketing material is in line with Ariston brand identity
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
Marketing Director
Xiaomi Technology
04.2019 - 12.2021
- Managed the company marketing budget with its associated P&L to develop and execute marketing strategies, budgets, and sales plans.
- Executed global marketing strategy for local market through various communication channels to create brand awareness and direct sales transactions to relevant channels (online & offline)
- Defined correct mix of investments and channels; ATL & BTL, in order to build brand image and preference among consumers
- Leveraged industry trends and competitive analysis to improve Brand and Product communication strategy
Country Media Manager
OPPO Electronics Corporation
Lagos
01.2018 - 01.2019
- Oversaw company media budget, increasing cost efficiency and sales.
- Oversaw team of communications and media relations professionals with focus on achieving campaign objectives.
- Increased brand awareness through development and implementation of successful communication plans.
- Identified metrics to measure and evaluate effectiveness of communication campaigns and initiatives.
- Supported upcoming projects and promoted new product launches.
- Prepared RFP and RFQ responses for new communication pitches and presentations.
Head of Marketing
GIONEE COMMUNICATIONEQUIPMENT Co
01.2015 - 01.2018
- Implemented and involved high-impact marketing strategies and oversaw the company’s traditional and digital marketing initiatives in print, video, web and social media.
- Leveraged KOL and other viral marketing tools and channels to generate buzz.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Master minded mega activation show with increase engagement of 30% on Facebook, Tweeter – 38%, Instagram – 15%, website – 90% and Reach: 1.1 million in 3 days and about 5000 traffic on the campaign landing page respectively.
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
Manager
NTA-STAR TV NETWORK
01.2012 - 01.2015
- Ensured effective Budget and Marketing Auditing
- Created promotional tactics and promotional tools (AD’s) that boosted brand image and managed the media relationship
- Maximized performance by monitoring daily activities, provided concise guidelines for creative when designing and mentoring team members.
- Organized successful trade shows and events
- Optimized existing content assets by leveraging analytics data from Google Analytics and Adobe Analytics platforms
- Built strong relationships with external agencies such as PR firms, advertising companies and media outlets.
Strategist and Planner
SELECT MEDIA
Lagos
01.2008 - 01.2011
- Conducted extensive research on industry best practices and applied them when developing new strategies for clients
- Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Managed client project timelines and budgets while ensuring quality standards were met or exceeded
- Responsible for AMPS and diaries analysis to ensure effective planning for clients
- Responsible for the brand weekly report of competitive SOE and SOV analysis
- Responsible for the client ATL and BTL strategy support
Education
MBA - General Management
Assam Don Bosco University
India 11.2013 - 09.2014
MBA - International Marketing
Metropolitan School of Business And Management
United Kingdom 11.2014 - 12.2015
PGD - Marketing
Nigeria Institute of Marketing of Nigeria (NIMN)
Nigeria 06.2009 - 11.2010
B.Sc - Economics
Olabisi Onabanjo University
Nigeria 10.2004 - 02.2009
Diploma - Marketing
Olabisi Onabanjo University
Nigeria 10.2002 - 07.2004
WAEC/SSCE -
Government College, Army Children School Bony Camp
Nigeria 09.1996 - 06.2002
FLSC -
Army Children School
Nigeria 09.2001 - 07.2006
Skills
Conventional and Digital Strategic Marketing Managementundefined
Affiliations
Fellow Member, Institute of Management Consultant, 2021.
Associate Member (arpa), Advertising Practitioner Council of Nigeria (APCON), 2014.
Professional Diploma in Advertising, Advertising Practitioner Council of Nigeria (APCON), 2014.
Associate Member (ANIMN), National Institute of Marketing of Nigeria (NIMN), 2011.
Graduate Member (MNIM), Nigeria Institute of Management (NIM), 2011.
Proficiency Certificate in Management, Nigeria Institute of Management (NIM), 2011.
Associate Member (ASM), Institute of Strategic Management, Nigeria (ISMN), 2011.
Proficiency Certificate in Debt Recovery, Centre for Debt Recovery Enterprises, 2010.
Graduate Member (GIDRPN), Institute of Debt Recovery Practitioners of Nigeria (IDRPN), 2010.
Professional Diploma in Marketing, National Institute of Marketing of Nigeria (NIMN), 2010. Competitive Analysis in Pay TV Industry using Set Theory Model (Venn Diagram, 2013).
Product Portfolio Analysis of Flour Mills Nig. Plc using Boston Consulting Group (BCG) Model, SWOT Analysis, and Porter’s Five Forces (Employee’s Energy, 2010).
Impact of Total Quality Management on Productivity, A case study of Coca-Cola Nig. Plc (NIMN, 2010).
Human Capital Investment and Poverty Reduction in Nigeria (2009).
Certification
Fellow Member, Institute of Management Consultant
Software
Microsoft Excel
Microsoft PowerPoints
SPSS
Additional Information
Research Expertise
Competitive Analysis in Pay TV Industry using Set Theory Model
Product Portfolio Analysis of Flour Mills Nigeria Plc using Boston Consulting Group (BCG) Model, SWOT Analysis, and Porter’s Five Forces
Impact of Total Quality Management on Productivity, A case study of Coca-Cola Nigeria Plc
Human Capital Investment and Poverty Reduction in Nigeria
Interests
Reading
Travelling and meeting people
Meeting new people and finding new innovations in thment em enhance my human capital develop
Timeline
Head of Marketing - Central
Ariston Group
12.2021 - 09.2023
Fellow Member, Institute of Management Consultant
01-2021
Marketing Director
Xiaomi Technology
04.2019 - 12.2021
Country Media Manager
OPPO Electronics Corporation
01.2018 - 01.2019
Head of Marketing
GIONEE COMMUNICATIONEQUIPMENT Co
01.2015 - 01.2018
MBA - International Marketing
Metropolitan School of Business And Management
11.2014 - 12.2015
Associate Member, Advertising Practitioner Council of Nigeria
04-2014
MBA - General Management
Assam Don Bosco University
11.2013 - 09.2014
Manager
NTA-STAR TV NETWORK
01.2012 - 01.2015
Associate Member, Institute of Strategic Management, Nigeria.
12-2011
Proficiency Certificate in Management, Nigeria Institute of Management
10-2011
Associate Member, National Institute of Marketing of Nigeria
07-2011
Proficiency Certificate in Debt Recovery, Centre for Debt Recovery Enterprises.
06-2010
PGD - Marketing
Nigeria Institute of Marketing of Nigeria (NIMN)
06.2009 - 11.2010
Strategist and Planner
SELECT MEDIA
01.2008 - 01.2011
B.Sc - Economics
Olabisi Onabanjo University
10.2004 - 02.2009
Diploma - Marketing
Olabisi Onabanjo University
10.2002 - 07.2004
FLSC -
Army Children School
09.2001 - 07.2006
WAEC/SSCE -
Government College, Army Children School Bony Camp
09.1996 - 06.2002
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